Outdoor Toys Market – By Product Type, By Price Range, By Age Group, By Material, By End Use, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 to 2034

Outdoor Toys Market Size

The global outdoor toys market size was valued at USD 17.9 billion in 2024 and is estimated to grow at a CAGR of over 4.8% from 2025 to 2034. As consumers become more environmentally conscious and regulations tighten on plastic waste, the demand for eco-friendly outdoor toys is surging.
 

Parents are opting for toys crafted from sustainable materials such as wood, bamboo, and biodegradable plastics. This choice not only aims to lessen their environmental footprint but also prioritizes child safety. Consequently, brands that resonate with these eco-friendly values are witnessing a notable uptick in market traction.
 

Outdoor Toys Market Trends

Recognizing the dual benefits of toys, parents are placing a growing emphasis on those that promote physical activity alongside cognitive development. Catering to this demand, outdoor STEM toys—such as building sets and science-themed activity kits—and sports equipment not only foster learning through play but also address the challenge of sedentary lifestyles.
 

Tech-savvy parents and children are increasingly drawn to outdoor toys that integrate modern technology. Examples include app-connected trampolines, interactive ride-ons, and AR-enabled outdoor games. This trend seamlessly merges traditional play with contemporary tech, enhancing the appeal of outdoor toys in today's digital landscape.
 

Outdoor toy sales peak during warmer months, highlighting a pronounced seasonality in demand. This cyclical trend poses challenges for both manufacturers and retailers. Additionally, the growing popularity of video games, mobile devices, and other indoor entertainment increasingly vies for children's attention, directly competing with outdoor toys.
 

Outdoor Toys Market Analysis

Based on product type, the market can be segmented into ride-on toys & vehicles, play structures, water toys & pool floats, sporting equipment, and others. The ride-on toys & vehicles segment accounted for revenue of around USD 5.9 Billion in the year 2024 and is estimated to grow at a CAGR of around 5.1% from 2025 to 2034.
 

Ride-on toys, ranging from toddler tricycles to bicycles and electric scooters for older kids, serve a broad audience. This variety guarantees consistent demand at various developmental milestones. With technological innovations like electric ride-ons, foldable scooters, and Bluetooth-enabled vehicles, these toys have become increasingly attractive. Furthermore, customizable designs and themed products showcasing popular characters enhance their appeal.
 

Based on the end-use, the global Outdoor Toys market is categorized as individual and commercial. The individual segment held around 68% of the total market share in 2024 and is anticipated to grow at a CAGR of 4.8% during the forecast period.
 

Parents are becoming more aware of the developmental advantages of outdoor play, such as enhanced physical fitness, improved social skills, and better mental well-being. Outdoor toys not only promote active lifestyles but also serve as a substitute for screen-based entertainment. Given the constraints of limited outdoor spaces, urban families are seeking compact, foldable, or multipurpose toys that can easily fit on patios, terraces, or in small yards.
 

The U.S. outdoor toys market accounted for revenue of around USD 5.4 billion in the year 2024 in North America and is estimated to grow at a CAGR of around 5.1% from 2025 to 2034. Amid growing concerns over childhood obesity and sedentary habits, parents are increasingly favoring toys that promote outdoor play and physical activity.
 

Notably, ride-on toys, play structures, and sporting equipment have gained significant traction. In the U.S., demand for these toys sees seasonal surges, especially during summer vacations, back-to-school times, and holiday festivities. Furthermore, outdoor toys frequently serve as gifts for events such as birthdays and Christmas.
 

North America: North America, spearheaded by the U.S. and Canada, ranks among the top regions globally in terms of disposable income. Parents here are keen to splurge on premium outdoor toys for their children, favoring options that are both technologically advanced and durable.
 

Moreover, there's a growing eco-conscious sentiment among North American consumers, leading to a heightened demand for sustainable outdoor toys crafted from biodegradable, recycled, or organic materials. The region's robust retail landscape features e-commerce behemoths like Amazon, traditional chains such as Walmart, and niche toy retailers.
 

Europe: In Germany outdoor toys market, families prioritize physical fitness and outdoor play as vital components of childhood development. This cultural focus fuels the demand for outdoor toys, including play structures, bicycles, and sporting equipment, all of which encourage active lifestyles. Additionally, Germany leads in environmental consciousness, with consumers showing a clear preference for toys crafted from sustainable materials, such as wood, biodegradable plastics, and organic fabrics.
 

Asia Pacific: Chinese manufacturers address a wide range of consumer demands, spanning from economical choices to premium, cutting-edge products, including electric ride-ons and modular play structures. Dominating China's online retail landscape, platforms such as Alibaba, JD.com, and Pinduoduo present consumers with an extensive array of outdoor toys, all at competitive prices and with swift delivery.
 

Middle East: Robust outdoor toys market expansion, particularly in premium segments such as advanced ride-ons and large play structures, is bolstered by increased spending on leisure activities and outdoor toys. With a substantial segment of Saudi Arabia's population being under 15, there's a pronounced and escalating demand for outdoor toys. Furthermore, Saudi Arabia's Vision 2030 initiative underscores the importance of enhancing urban infrastructure, spotlighting the development of public parks, playgrounds, and leisure spaces.
 

Outdoor Toys Market Share

The market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Decathlon, and Simba Dickie Group GmbH.
 

These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
 

Outdoor Toys Market Companies

Major players operating in the outdoor toys industry are:

• Decathlon
• Hasbro, Inc.
• Jakks Pacific, Inc.
• Little Tikes
• Mattel, Inc.
• Mookie Toys
• Outdoor Toys
• Playmobil
• Ravensburger AG
• Simba Dickie Group GmbH
• Spin Master Corporation
• The Great Outdoor Toy Company
• The Walt Disney Company
• VTech Holdings Ltd.
• Vuly Property Pty Ltd
   

Outdoor Toys Industry News

• In October 2024, Sambro International Ltd., a prominent global supplier of licensed goods, is poised to unveil an exciting new collection of TRANSFORMERS-themed plush toys, outdoor items, and novelty stationery for 2024 and beyond. The innovative lineup draws inspiration from the TRANSFORMERS: EARTHSPARK series, featuring the 28cm Lil Bodz, which are endearing soft toys characterized by their oversized, stylized heads and petite, charming bodies. Additionally, the collection boasts a medium-sized plush range and Puzzle Palz 3D character erasers, seamlessly blending fun with functionality.
   
• In August 2024, Spin Master is set to launch the Kinetic Sand Squish Motion playset, crafted to captivate children in outdoor sensory activities. This groundbreaking toy not only nurtures creativity, enabling kids to mold and shape kinetic sand, but also promotes imaginative play and outdoor adventures. By offering a fresh approach to tactile materials, the playset champions fine motor skills and sensory growth in children.
   

This outdoor toys market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Ride-on toys & vehicles
  • Bicycles
  • Scooters
  • Pedal cars
  • Others (electric ride-ons, Etc) 
• Play Structures
  • Swing sets
  • Climbing frames
  • Slides
  • Playhouses
• Water Toys & pool floats
  • Pool noodles
  • Inflatable rafts
  • Water pistols
• Sporting Equipment
  • Balls
  • Nets
  • Others (rackets, etc.)
• Others (trampolines, seasonal toys, etc.)

Market, Price Range

• Low
• Medium
• High

Market, Age Group

• Below 1 Yrs
• Age 1- 3
• Age 3- 5
• Age 5- 12
• Age  12+

Market, Material

• Plastic
• Wooden
• Metal
• Fabric
• Biodegradable/organic materials

Market, End-Use

• Individual
• Commercial

Market, Distribution Channel

• Online
  • E-Commerce website
  • Company owned website 
• Offline
  • Hypermarket/supermarket
  • Departmental stores
  • Specialized stores
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa