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Outdoor Kitchen Appliances Market was valued at USD 6.7 billion in 2023 and is estimated to grow at a CAGR of 8% during the forecast period. There has been a trend of outdoor living spaces which is driving the demand for outdoor kitchen appliances. Homeowners are enhancing their outdoor spaces for relaxation and entertainment, further increasing the demand for outdoor kitchen appliances as they allow individuals to enjoy dining and cooking experiences in their backyards and open spaces.
Rapid technological development among products is also driving the demand for outdoor kitchen appliances. Technological innovations such as smart grills with energy efficiency features are attracting consumers to invest in outdoor kitchen appliances. These technological advancements offer convivence and enhance the outdoor cooking experiences of consumers. For instance, Zephyr has launched a 24-inch presrv outdoor beverage cooler and essential outdoor appliances. The cooler comes up with spacious interior features and holds up to 136 cans making them ideal for large gatherings. The coolers are equipped with active cooling technology and are known as one of the coldest units in the market.
Report Attribute | Details |
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Base Year: | 2023 |
Outdoor Kitchen Appliances Market Size in 2023: | USD 6.7 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 8% |
2032 Value Projection: | USD 14.4 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 144 |
Tables, Charts & Figures: | 428 |
Segments covered: | Product Type, price, end user, sales Channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Moreover, rising disposable income and changes in lifestyle of consumers have influenced the purchasing need for outdoor kitchen appliances. Consumers are transforming their open backyard spaces to host family gatherings to enjoy the cooking and dining experience at their residential spaces.
Seasonal demand fluctuations adversely impact market growth. The demand for outdoor kitchen appliances is higher in warmer seasons as consumers tend to enjoy and relax during these times. In winder weather conditions the demand for outdoor kitchen appliances decreases due to the extreme cold weather and temperature. These weather fluctuations pose a challenge for manufactures to deal with the market demand.
Another challenge is the competition from advancements in indoor kitchen appliances. Installing outdoor kitchen appliances and upgrading backyard spaces involves significant high costs and frequent maintenance. Additionally, the trend is towards smart home upgradation consumers often prioritizes indoor kitchens, which are used more frequently than outdoor appliances. Outdoor kitchens require regular maintenance and are limited by fluctuating weather conditions, which restrict their continuous use. These factors affect the growth of the market.
There is a growing incorporation of smart technology into outdoor kitchen appliances, allowing users to control and monitor their devices remotely through smartphones or voice assistants. Smart features, such as temperature control, recipe guidance, and remote monitoring, enhance convenience and customization, catering to tech-savvy consumers seeking connected outdoor cooking experiences. For instance, In January 2024, weber LLC announced premium smart gas grill. It’s the first top-down infrared broiler and smart control technology which allows you to monitor and self-adjust as per the need.
Multi-functional outdoor kitchen appliances that serve multiple cooking purposes are gaining popularity among consumers seeking versatility and space-saving solutions. In February 2024, hestan launched E-elevated kitchen and kitchen suite collaboration with bau team. The E-levated kitchen is a collection of electric and inductions high efficiency appliances offering a multifunctional operation. These advancements in outdoor kitchen appliances are driving innovation and meeting the demands of modern consumers thereby increasing the overall growth of market.
Based on product type, the market is divided into grills, range hood, refrigerators, sinks, and others. In 2023, grills segment accounted for USD 3 billion and is expected to reach USD 6.2 billion by 2032. The dominance of the grill segment is due to the versatility it offers in cooking. Grills allow cooking a wide range of foods by making methods such as grilling and roasting. This is ideal for consumers who enjoy different styles of cooking. Additionally, grills are designed to be user friendly with features such as temperature control, electric ignition and they are easy to clean and maintain as well.
For instance, in February 2022, Kalamazoo launched a new drop in style grill head. These grills can deliver cooking temperature over 700 degrees faranite. The grill is designed with heavy built quality and precise engineered firebox and provides superior cooking experience.
The demand for refrigerator is also increasing in the outdoor kitchen appliances as refrigerators play a crucial role during outdoor gatherings. Refrigerators are preferred due to their ability to store fresh chilled drinks during warmer weathers. Overall grills are dominating due to their versatility and user-friendly features, while refrigerators are gaining popularity as outdoor essential for storing chilled beverages. Consumers are looking for appliances which enhance the user experience and cater to their outdoor cooking needs overall increasing the demand for market.
Based on the sales channel, the outdoor kitchen appliances market is categorized into offline and online. In 2023, the offline segment held a dominant market share of 73.45% and is anticipated to grow through the forecasted period. The offline segment is dominating due to serval factors which enhance the consumer experience and trust. Retailers and distributors are increasingly setting up demo outdoor kitchen models to enhance consumer understanding regarding outdoor kitchen appliances.
Additionally, there has been a rise in digital AI models, where retailers use software’s to create online simulations that show consumers a post-installation view of their backyard spaces. Overall, these factors make the offline segment a leading distribution channel and preferable option for consumers who are looking to invest in outdoor kitchen appliances.
North America accounted for USD 2.2 billion in 2023 and is expected to reach USD 4.7 billion by 2032. North America has a high tradition of outdoor cooking and dining experiences. Consumers often organizes outdoor social gatherings and events where outdoor grilling and dine in is preferred further driving the demand for outdoor kitchen appliances in north America region.
North America: The U.S. market is set to grow at a CAGR of 7.4% throughout the forecast period. Outdoor cooking, particularly grilling, is deeply ingrained in American culture. Grilling is a popular pastime, especially during holidays, such as Memorial Day, Fourth of July, and Labor Day, as well as weekend gatherings and sporting events. This tradition fuels the demand for outdoor kitchen appliances, particularly grills, as consumers seek to enhance their outdoor cooking experiences.
Europe: Germany is growing at a CAGR of 10.7% throughout the projected timeframe. Grilling is a cherished tradition in Germany, especially during the warmer months of spring and summer. Germans value outdoor grilling, particularly for gatherings with family and friends. The strong grilling culture fuels the demand for high-quality outdoor grills and related appliances, such as smokers and rotisseries, to enhance the outdoor cooking experience.
Asia pacific: China is leading the Asia pacific outdoor kitchen appliances market with a market share of 32.69% and is anticipated to grow throughout the years. China has emerged as a global manufacturing hub for production of affordable and technologically upgraded appliances making them apart from other countries. This allows manufactures in China in lower production costs making them easily accessible for consumers.
The outdoor kitchen appliances industry is moderately fragmented due to the presence of local and global players. In 2023, the players, such as middle by corporation LLC, Traeger, superior equipment solutions, napoleon home comfort Barrie inc, Elkay collectively held around 30-35% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the outdoor kitchen appliances industry are:
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Market, By Product Type
Market, By price
Market, By End user
Market, By Sales Channel
The above information is provided for the following regions and countries: