Outdoor Apparel and Accessories Market - By Product Type {Top (T-shirts, Tank Tops, Sports Bras, Jackets, Sweat Shirts, Others (Track Suits, Swimmer Suits)), Bottom, (Leggings, Shorts, Sweatpants, Track Pants, Others (Yoga Pants, Skirts), Accessories, By Material By Consumer Group, By Pricing, By Distribution Channel, Forecast 2024 – 2032

Outdoor Apparel and Accessories Market Size

Outdoor Apparel and Accessories Market was valued at USD 34.9 billion in 2023 and is anticipated to register a CAGR of 6.6% between 2024 and 2032. The market is evolving rapidly, fueled by the growing popularity of outdoor activities like hiking, camping, and rock climbing, the rise of eco-conscious consumers, and ongoing innovations in materials.
 

The trend toward outdoor recreation has seen significant momentum over recent years, largely fueled by a growing consumer base seeking adventure and outdoor experiences. According to the Sports & Fitness Industry Association (SFIA), the number of physically active Americans has grown for five consecutive years. This surge includes a 91.3% increase in alpine touring and a 32.8% increase in camping from 2019 to 2022 (Outdoors with Bear Grylls) (KOA). These statistics imply a robust demand for high-performance outdoor gear, directly benefiting the market for outdoor apparel and accessories.
 

Furthermore, the innovations in materials and technology significantly contribute to the growth of the outdoor apparel market. Companies are continuously developing new fabrics that enhance the performance and durability of outdoor clothing. Notable advancements include moisture-wicking, insulation, breathability, and waterproofing technologies. For instance, the introduction of PrimaLoft Bio fabric showcases the industry's focus on sustainability, offering biodegradable alternatives that break down in various environments, thus reducing long-term pollution (Live for the Outdoors). Another innovation is the development of Polyhydroxyalkanoates (PHAs), biodegradable polyester alternatives, which The North Face is testing for their potential to replace traditional polyester, significantly reducing environmental impacts.
 

A major concern for the market is the rise of niche outdoor activities, as identified by the Outdoor Industry Association's (OIA) 2024 report. Conventionally, brands focused on core gear for established activities such as hiking, camping, and skiing. Now, with the surge in popularity of specialized activities, such as stand-up paddleboarding and gravel cycling, brands need to expand their product range to cater to these specialized needs. This requires significant investments in R&D to create functional and stylish apparel specific to each activity.
 

Additionally, production costs might increase due to lower economies of scale for niche gear compared to well-established outdoor apparel categories. Manufacturers need to cater to this growing segment of adventurous consumers while maintaining profitability and affordability across their entire product range. Furthermore, the fast fashion trends have also influenced the customers, leading to unpredictable customer demands. Manufacturers can tackle this situation by incorporating sustainable materials to make clothes, and leverage data analytics to go beyond traditional forecasting methods. They can utilize historical sales data alongside social media trends, influencer marketing campaigns, and real-time consumer sentiment analysis to predict upcoming trends and adjust production accordingly.
 

Outdoor Apparel and Accessories Market Trends

The outdoor apparel and accessories industry is experiencing several noteworthy trends that are shaping its evolution. One prominent trend is the rise of sustainable practices across the industry. According to the Outdoor Industry Association (OIA), there is a growing consumer preference for eco-friendly products, with sustainability becoming a pivotal factor in purchasing decisions. This trend has prompted many brands to adopt sustainable materials, such as recycled polyester and organic cotton, and to implement transparent supply chains. For instance, Patagonia has embraced athleisure by offering versatile clothing lines such as their "Activo Collection." This collection features moisture-wicking shirts, quick-drying shorts, and packable jackets made from sustainable materials, which are suited for hiking, running errands, or hitting the gym.
 

Another key trend is the blend of fashion and performance in outdoor apparel. As reported by market analysts, there is a rising demand for stylish yet functional outdoor clothing that seamlessly transitions from outdoor activities to urban settings. Consumers are shifting toward "athleisure" and versatile outdoor wear, seeking clothing that offers both performance benefits and aesthetic appeal. Brands are responding by incorporating technical features such as moisture-wicking fabrics, UV protection, and ergonomic designs into their apparel lines, catering to a diverse range of outdoor enthusiasts.
 

Furthermore, in the accessories market, according to the Consumer Electronics Association (CEA), 72% of outdoor enthusiasts are interested in wearable technology that tracks performance metrics, monitors environmental conditions, or offers safety features. This trend is prompting brands to develop innovative apparel and accessories embedded with sensors, GPS capabilities, and even solar charging technology, enhancing the user experience & safety during outdoor adventures. Also, advancements in biometric tracking are leading to the development of clothing that monitors heart rate, body temperature, and even hydration levels. This data can be displayed on a connected smartwatch, allowing users to optimize their performance and prevent injuries during outdoor adventures.
 

Outdoor Apparel and Accessories Market Analysis

Based on type, the market is segmented into top wear, bottom wear, and accessories. The top wear segment dominated the market in 2023, generating a revenue USD 19.6 billion, and is expected to reach more than USD 35.4 billion by 2032. This dominance can be attributed to the versatility of top wear. Top wear such as jackets, hoodies, and shirts offer a wider range of functionality compared to bottom wear. They can be layered for varying weather conditions, providing insulation, protection from wind and rain, or breathability depending on the activity and environment. Top wear often uses more durable materials such as nylon and polyester for weather resistance and protection from abrasion during outdoor activities including hiking or climbing.
 

Additionally, companies such as Arc'teryx and Patagonia exemplify this trend. They prioritize top wear innovations, developing jackets with cutting-edge features such as integrated ventilation systems or weatherproof materials. This focus on high-performance and versatile top wear allows these brands to capture a significant share of the outdoor apparel market.
 

Based on material, the outdoor apparel and accessories market is classified into synthetic fabrics and natural fabrics. While synthetic fabrics include polyester and nylon, natural fabrics include cotton fabrics, hemp, bamboo, wool, and others. Synthetic fibers dominated the market in 2023, with revenue exceeding USD 22.1 billion and is expected to reach USD 39.8 billion by 2032. According to a 2023 study by the Synthetic Fabrics Commission (SFC), synthetic fibers hold an 82% market share in outdoor apparel compared to 18% for natural fibers.
 

This dominance can be attributed to their performance as synthetics excel in moisture management, wicking away sweat and drying quickly, which is crucial for comfort during outdoor activities. The OIA’s 2024 Material Innovation report highlights breathability and moisture-wicking as top priorities for outdoor apparel consumers. Synthetic fibers are known for their durability as they are generally more resistant to tearing, abrasion, and UV rays compared to natural fibers such as cotton. This translates to longer-lasting gear, especially important for demanding outdoor pursuits.
 

North America emerged as the dominant region, generating a substantial revenue of USD 14.1 billion, and is expected to reach USD 25.4 billion by 2032. North America boasts a vast and varied landscape, from snowy mountains to scorching deserts. This diversity necessitates a wider range of technical apparel and accessories, driving innovations within the market. Also, the region has iconic brands such as Patagonia, The North Face, and Arc'teryx, which have built a global reputation for performance and quality. This brand loyalty fuels market dominance for North American companies. Also, the region has a well-established network of outdoor specialty stores and online retailers, providing easy access to the latest outdoor gear for consumers.
 

North America: The U.S. dominated the North America outdoor apparel and accessories market with a revenue of around USD 10.5 billion in 2023 and is expected to reach around USD 19.1 billion by 2032. fueled by a deeply ingrained culture of outdoor recreation and established industry infrastructure. Over 160 million Americans participate in outdoor activities, according to the OIA’s 2024 report, translating to a constant demand for quality gear. This demand has fostered the rise of American giants such as VF Corporation (The North Face, Patagonia) and Columbia Sportswear, globally recognized for innovations and performance.
 

Furthermore, the U.S. boasts a robust network of outdoor specialty stores and online retailers, ensuring easy access to the latest gear for consumers and further propelling market growth. This combination of factors creates a thriving ecosystem for outdoor apparel and accessories in the U.S., solidifying its dominant position within North America.
 

On the other hand, Canada has shown a growth rate of 6.5% in outdoor apparel and accessories market as the country houses established successful outdoor apparel companies such as Arc'teryx and lululemon (expanding into outdoor wear). Arc'teryx is known for its focus on cutting-edge materials and technical design, catering to serious outdoor enthusiasts.
 

Europe: Germany led the Europe outdoor apparel and accessories market with a revenue of around USD 1.8 billion in 2023 and is expected to reach around USD 3.2 billion by 2032, growing at a CAGR of 6.9%. Germany is home to well-respected outdoor brands such as Jack Wolfskin and Schöffel, known for their commitment to quality and innovations. These brands cater specifically to the needs of European outdoor enthusiasts, often focusing on features such as weather protection and breathability suited to the region's climate.
 

Also, a report by the European Outdoor Group (EOG) in 2024 indicated that Germany boasts one of the highest participation rates in outdoor activities within Europe. This widespread interest in hiking, camping, and other outdoor pursuits translates to a significant demand for functional and stylish outdoor apparel and accessories.
 

On the other hand, the UK has also have shown a 6.8% growth by being open to new trends. The 2023 ISPO UK retail survey suggested a growing interest in sustainable materials and ethical production practices in the region. This aligns with the increasing environmental consciousness of British consumers, creating opportunities for innovative UK brands to cater to this evolving demand.
 

Asia Pacific: China dominated the Asia Pacific outdoor apparel and accessories market with a revenue of around USD 2.2 billion in 2023 and is expected to reach around USD 4.3 billion by 2032. A report by the China Outdoor Industry Alliance (COIA) in 2024 indicated a remarkable rise in outdoor recreation participation across the country, particularly among younger generation. This newfound interest in activities such as hiking, camping, and trail running fuels the demand for outdoor gear, creating a vast domestic market.
 

Additionally, China boasts a well-established manufacturing infrastructure for outdoor apparel and accessories. This allows domestic brands to benefit from economies of scale and competitive production costs, making them attractive to budget-conscious consumers across the region.
 

On the other hand, the rest of the Asia Pacific countries also have shown increased growth of 6.8%. Several Asia Pacific countries are promoting outdoor recreation through initiatives. For example, India’s "Fit India Movement" encourages outdoor activities, fostering a growing market for outdoor apparel. These government efforts, combined with rising disposable incomes and a changing retail landscape, create a dynamic & fast-growing market for outdoor apparel and accessories throughout the Asia Pacific region, thereby propelling the market.

Outdoor Apparel and Accessories Market Share

The global outdoor apparel and accessories industry is fragmented, with prominent players, such as The North Face, Inc., Patagonia, Inc., Columbia Sportswear Company, Arc'teryx Equipment Inc., and REI Co-op., holding a market share of 25%-30%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

Outdoor Apparel and Accessories Market Companies

Major players operating in the outdoor apparel and accessories industry include:

• Arc'teryx Equipment Inc.
• Black Diamond Equipment Ltd.
• Columbia Sportswear Company
• Eddie Bauer LLC
• Helly Hansen AS
• Marmot Mountain, LLC
• Merrell Inc.
• Mountain Hardwear, Inc.
• Osprey Packs, Inc.
• Outdoor Research, LLC
• Patagonia, Inc.
• Prana Living, LLC
• REI Co-op
• Salomon S.A.
• The North Face, Inc.
   

Outdoor Apparel and Accessories Industry News

• In September 2021, Columbia Sportswear launched Omni-Heat Infinity, an advanced thermal-reflective technology. This innovation features an enhanced pattern of gold metallic dots designed to reflect body heat, improving on its original Omni-Heat technology and offering superior warmth in cold weather conditions.
   
• In May 2021, The North Face introduced its FUTURELIGHT technology, a new breathable-waterproof material used in jackets and other outdoor gear
   
• In April 2021, Patagonia introduced NetPlus, a material made from recycled fishing nets, for use in the brims of their hats. This launch demonstrated the company's commitment to sustainability and innovative use of recycled materials in outdoor gear.
   
• In October 2020, VF Corporation, the parent company of The North Face, announced its acquisition of streetwear brand Supreme for USD 2.1 billion. While not strictly an outdoor brand, this merger signaled VF's strategy to expand its portfolio and appeal to a younger demographic, potentially influencing future outdoor apparel trends.
   

The outdoor apparel and accessories market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product

• Top
  • T-shirts
  • Tank tops
  • Sports bras
  • Jackets
  • Sweatshirts
  • Others (Track suits, swimmer suits)
• Bottom
  • Leggings
  • Shorts
  • Sweatpants
  • Track pants
  • Others (Yoga pants, skirts)
• Accessories
  • Gloves & mittens
  • Backpacks
  • Sleeping bags
  • Tents
  • Helmet
  • Hydration gear
  • Eye wear
  • Gaiters
  • Hats
  • Others (Scarves, first aid supplies, etc.)

Market, By Material

• Synthetic fabrics
  • Polyester
  • Nylon
• Natural Fabrics
  • Cotton fabrics
  • Hemp
  • Bamboo
  • Wool
  • Others

Market, By Consumer Group

• Male
• Female
• Kids

Market, By Pricing

• Low
• Medium
• High

Market, By Distribution Channel

• Online retail
  • Ecommerce
  • Company website
• Offline
  • Specialty stores
  • Mega retail stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA