Ostomy Drainage Bags Market Size, Share and Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2025 – 2034

Ostomy Drainage Bags Market Size

The global ostomy drainage bags market generated significant revenue in 2024 and is expected to grow at a decent CAGR during 2025-2034 due to an increasing prevalence of chronic diseases, such as inflammatory bowel disease (IBD), colorectal cancer, and other indications that require ostomy. According to WHO, by 2040, the incidence of colorectal cancer will rise to 3.2 million new cases each year.
 

The global demand for ostomy surgeries, colostomies, ileostomies, and urostomies is increasing, especially among the geriatric population, who suffer from many of these conditions as they age. In addition, innovations in the design and materials of ostomy bags, with improved wear time, comfort, skin protection, and odor control have also been useful to the market. The increased awareness of advanced ostomy care and enhanced postoperative quality of life have also demanded ostomy drainage bags.
 

The ostomy drainage bags market is expanding primarily due to the increasing number of procedures performed around the globe for various conditions such as colorectal cancer, Crohn's disease, and various other gastrointestinal tract diseases. The number of procedures being performed is increasing in part due to the aging population of developed countries and the increase in unhealthy lifestyles which lead to chronic diseases.
 

The convenience, comfort, and discretion offered by a modern ostomy drainage bag is a much more favorable option to many ostomates comparing previous versions of ostomy products. Recent advances in material and design, such as the development of breathable, flexible, and odor-controlling bags now available, have also stimulated demand.
 

However, while ostomy product demand and options are on the rise, product pricing remains a barrier as ostomy products can be very expensive and remain difficult to access in low-income, low-resource settings. Despite continued improvements in ostomy bag designs over the years, concerns like skin irritation and leakage continue to persist for some patients, especially long-term ostomy users.

Ostomy Drainage Bags Market Trends

The ostomy drainage bags market is experiencing some important trends that are setting its course. First, there is a transition to customized ostomy products where manufacturers develop solutions tailored to specific patient characteristics. Newer products like simple one-piece and two-piece ostomy systems have become increasingly popular for patient selection due to their usability and comfort. Also, enhancements related to adhesive and materials will continue to reduce the likelihood of leakage and skin irritations which may significantly enhance users' experience and continuing growth.
 

Second, the development of ‘smart’ ostomy bags with virtual sensors that can track leakage, volume, and skin conditions to provide real-time metrics to patients and healthcare providers is definitely impacting the experiences of patients and their outcomes. Hence as technology is integrated with patient-centred care, it will improve the quality of life for patients with an ostomy and outcomes in ostomy care.
 

Ostomy Drainage Bags Market Analysis

The colostomy bags segment accounted for the largest share in 2024. Colostomy bags collect waste from the colon when a portion of the colon is bypassed or removed. Colostomy bags are used with colorectal cancer, diverticular disease, and multiple bowel disorders. The colostomy segment is the most common due to the high prevalence of these disorders and the social acceptance of colostomy procedures is being increasingly adopted.
 

Colostomy patients often have problems managing their waste output, skin irritation from the bag, and leaks; therefore, the market has been responding to improved colostomy bags. Patients are looking for bags with features such as better adhesion, odor control, and flexibility to reduce worry regarding the operation of their bags when they live an active lifestyle. The colostomy bag market will bring changes with the continued focus on design and innovations coupled with rising access points for patients to purchase their bags.
 

The hospital segment in the ostomy drainage bags market held the largest share in 2024. Hospitals represent the principal source of care for patients undergoing ostomy surgical procedures and are critical for circulation and the prescription of ostomy drainage bags. Not only would hospitals be supplying the patients' first products immediately after surgery, but they are the most recognized educational centers to educate patients about ostomy care and raise patient awareness and use of ostomy products.
 

Furthermore, hospitals represent access to specialized care and resources for ostomy patients, including counseling services, rehabilitation, and long-term management. Hospitals are also preferred because they are likely to carry larger selections of ostomy drainage bags including advanced and premium bags. More diverse self-care options increase the likelihood of patients receiving the best product to treat their immediate needs and residual effects. With the ever-increasing frequency of ostomy surgeries performed in hospitals and the increasing general awareness of ostomy care, the hospital segment retains the largest market share.
 

North America ostomy drainage bags market generated notable revenues during 2025-2034. A correlation can be drawn between the high prevalence of conditions requiring ostomy bags such as colorectal cancer and inflammatory bowel disease (IBD) in North America, and the need for ostomy drainage bags. The aging population in North America combined with advancements in healthcare systems further increase the numbers of ostomy surgeries and ostomy bag products.
 

Lastly, the consolidation of major ostomy bag manufacturers in North America, including Coloplast, Hollister Incorporated, and ConvaTec has also allowed the United States region to possess the highest revenues of any region. Given that these players invest significantly in research & development of ostomy drainage bags to include innovations over current-generation products, North America will likely retain the largest growth rate of ostomy drainage bags during the forecast period given the trend towards continued advancements in ostomy bag technologies.
 

Ostomy Drainage Bags Market Share

Key players in the ostomy drainage bags industry include:

• Convatec Group plc
• ALCARE
• Welland Medical
• Torbot Group
• Pelican Healthcare
• Flexicare (Group) Limited
• B. Braun
• Coloplast
• Salts Healthcare
• Nu-Hope Laboratories
   

Companies operating in the ostomy drainage bags market are taking several initiatives to solidify their standing in the ostomy market. First, they are focusing on product innovation. The most important areas of improvement for manufacturers are comfort, flexibility, and skin protection for bags. Significant improvements are being made in breathable and hypoallergenic materials, improved adhesives, and skin barriers to protect against leakage and skin irritation. Second, are suppliers that are following a market penetration strategy through identifying new distribution channels for products in underserved areas of the globe and emerging markets.
 

Many suppliers are focusing on partnerships with healthcare providers and hospitals to deliver their products to patients when being discharged home. Some companies are capitalizing on the expanding trend of digital health, authorizing smart technology in ostomy products. Companies are introducing smart products such as an ostomy bag with a sensor that captures key metrics and provides all real-time data to the patient and care provider.
 

Lastly, companies are also focused on maintaining a global footprint and capitalizing on the increasing opportunities in emerging markets, such as Asia-Pacific, and Latin America, where the prevalence of chronic diseases and healthcare is also growing. Given recent investments in healthcare, this segment will only continue to improve and strengthen its global outreach in the ostomy market.
 

Ostomy Drainage Bags Industry News

• In July 2024, Coloplast launched Heylo, the first digital leakage notification system, to benefit patients with a stoma. The new system was made available through the NHS, designed to ease both the physical and mental challenges of leakage for stoma patients.

• In February 2023, Coloplast launched Luja, the first and only male catheter featuring over 80 micro-holes, designed to tackle key UTI risk factors associated with intermittent catheterization. The primary function of a catheter was to empty the bladder.