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The orange compound industry is experiencing notable trends in response to changing consumer preferences and market dynamics. There is a growing emphasis on natural and clean-label products, driving the demand for orange compounds derived from real oranges rather than artificial sources. This trend aligns with increasing health-consciousness among consumers, who seek natural flavors and ingredients. Additionally, the market is witnessing innovation in the form of orange compounds with reduced sugar content to cater to health-conscious consumers. The COVID-19 pandemic has also accelerated the demand for orange compounds in products like juices and supplements due to their immune-boosting properties.
Some of the key market players include Archer Daniels Midland Company (ADM), Berj
The nootkatone product segment recorded USD 380.8 million in 2022, owing to higher application in various industries, including food and beverages, cosmetics, and fragrances.
The market size of orange compound reached USD 1.6 billion in 2022 and is set to cross USD 2.8 billion by the end of 2032, due to widespread usage in a variety of food and beverage products.
U.S. market size was valued at USD 454.3 million in 2022, attributed to the higher emphasis on natural and clean label products in the nation.