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Online Travel Market Share

Report ID: GMI9984
Published Date: Jun 2024
Report Format: PDF

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Online Travel Market Share

Booking Holdings and Expedia Group dominate the market with around 5% market share. Booking Holdings primarily focuses on the Online Agency Model (OTA), acting as an intermediary between travelers and travel suppliers. It earns revenue through commissions on bookings made through its platforms including Booking.com, Priceline, Kayak, Agoda, etc. Additionally, the company leverages a metasearch engine model for additional revenue streams.

Expedia Group utilizes a combined OTA and metasearch model. However, it might have a slightly higher focus on the metasearch model compared to Booking Holdings. The company’s brand portfolio includes Expedia.com, Vrbo, Hotels.com, Travelocity, and Orbitz. It leverages industry-leading technology, including AI predictions and virtual conversations.

Online Travel Market Companies

Major players operating in the online travel industry are:

American Express Travel
Booking Holdings
CheapOair
EaseMyTrip
eTraveli Group
Expedia Group
Kiwi.com
Orbitz
Sabre Corporation
Trip.com Group
Webjet Limited

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of online travel reached USD 600.5 billion in 2023 and is set to witness over 7% CAGR between 2024 and 2032, fueled by a combination of economic factors and favorable market conditions.

The mobile-based online travel segment accounted for over 55% market share in 2023, as mobile-based offerings have become essential for travel companies to capture and engage users effectively.

North America market held around 35% market share in 2023, owing to high level of internet and smartphone penetration.

American Express Travel, Booking Holdings, CheapOair, EaseMyTrip, eTraveli Group, Expedia Group , Kiwi.com , Orbitz, Sabre Corporation, Trip.com Group, Webjet Limited among others.