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Premium Report Details
Base Year: 2023
Companies covered: 20
Tables & Figures: 360
Countries covered: 21
Pages: 240
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Online Travel Market
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Online Travel Market Share
Booking Holdings and Expedia Group dominate the market with around 5% market share. Booking Holdings primarily focuses on the Online Agency Model (OTA), acting as an intermediary between travelers and travel suppliers. It earns revenue through commissions on bookings made through its platforms including Booking.com, Priceline, Kayak, Agoda, etc. Additionally, the company leverages a metasearch engine model for additional revenue streams.
Expedia Group utilizes a combined OTA and metasearch model. However, it might have a slightly higher focus on the metasearch model compared to Booking Holdings. The company’s brand portfolio includes Expedia.com, Vrbo, Hotels.com, Travelocity, and Orbitz. It leverages industry-leading technology, including AI predictions and virtual conversations.
Online Travel Market Companies
Major players operating in the online travel industry are: