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On-Board Connectivity Market size was valued at USD 9.7 billion in 2023 and is estimated to register a CAGR of over 12.5% between 2024 and 2032. The integration of on-board Wi-Fi in product development has become a key driver propelling the market. This technology enhances user experience, offering passengers internet access, entertainment, and connectivity during transit.
For instance, in January 2023, Croatia Airlines implemented on-board Wi-Fi along with other enhancements in its Airbus A220 fleet. Passengers will have access to the carrier's exclusive digital content through the airline's application while in flight. As demand for seamless connectivity with on-board Wi-Fi grows, the market is expected to grow over the forecast period.
Report Attribute | Details |
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Base Year: | 2023 |
On-Board Connectivity Market Size in 2023: | USD 9.7 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 12.5% |
2032 Value Projection: | USD 27.1 Billion |
Historical Data for: | 2018 to 2023 |
No. of Pages: | 250 |
Tables, Charts & Figures: | 327 |
Segments covered: | Component, Technology, Application, End User |
Growth Drivers: |
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Pitfalls & Challenges: |
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The emergence of smart transportation, marked by the integration of advanced technologies, propels the on-board connectivity market. Smart vehicles leverage onboard connectivity to enable features such as real-time navigation, traffic monitoring, and autonomous driving capabilities. This shift toward intelligent transportation systems reflects a broader trend in the automotive and transportation industries. It also emphasizes connectivity solutions to enhance efficiency, safety & the overall user experience, thereby contributing significantly to market expansion.
The cost constraints associated with implementing on-board connectivity systems pose a significant challenge to market growth. Both manufacturers and end-users often face high upfront costs during the installation and maintenance of these technologies. The expenses encompass hardware, software, and ongoing updates, limiting accessibility to certain segments of the market. Overcoming cost-related challenges requires innovative solutions, efficient scaling of technologies, and potential advancements that reduce the overall expense of integrating on-board connectivity across various industries.
The on-board connectivity market experienced moderate impacts due to COVID-19. The pandemic-induced travel restrictions and reduced transportation activities resulted in decreased demand for in-flight & on-board connectivity solutions. This downturn affected the revenue streams of companies operating in this sector. However, as travel gradually resumes, there is potential for recovery. The pandemic has also highlighted the importance of reliable on-board connectivity, creating opportunities for the market to adapt and innovate in response to evolving user expectations.
Acquisitions aimed at enhancing satellite communications contribute to the propulsion of the on-board connectivity industry. Strategic acquisitions bolster technological capabilities and market reach, fostering innovation & competitiveness. For instance, in May 2023, Viasat, a prominent communications company, acquired UK-based maritime telecommunications group, Inmarsat for USD 6,658.4 million. Such strategic moves foster growth in the satellite communications industry, which is evolving dynamically and becoming increasingly competitive. The integration of acquired assets and expertise enables companies to offer more comprehensive and sophisticated on-board connectivity services, meeting the increasing demand for seamless communication in various transportation sectors.
The surge in connected and autonomous vehicles is a pivotal trend propelling the market. These vehicles leverage advanced communication technologies for real-time data exchange, supporting features such as autonomous driving, predictive maintenance, and enhanced safety systems. On-board connectivity in this context ensures seamless communication between vehicles, infrastructure & the cloud, fostering the development of intelligent transportation systems. As the automotive industry embraces these innovations, the demand for robust on-board connectivity solutions continues to grow, driving market expansion.
Based on technology, the ground to air segment generated a market revenue of around USD 5.45 billion in 2023. The demand for remote monitoring of aircraft systems is driving the growth of ground to air technology in the market. This capability allows real-time tracking and analysis of critical aircraft parameters, enhancing maintenance efficiency & proactive issue resolution. Airlines benefit from improved operational reliability and reduced downtime, contributing to overall cost savings. The increasing emphasis on aviation safety and performance optimization fuels the adoption of ground-to-air connectivity solutions for comprehensive remote monitoring in the aviation industry.
Based on end user, the aviation segment accounted for 48% of the on-board connectivity market share in 2023. Collaborations focused on providing airlines with in-flight entertainment systems are driving growth in the aviation segment. These partnerships enhance the passenger experience by offering a variety of on-demand entertainment options during flights.
For instance, in August 2023, Viasat received a contract from Malaysia Airlines to equip its new Boeing 737-8 fleet with a wireless In-Flight Entertainment (IFE) system. Additionally, the airline has chosen Viasat's premium onboard internet connectivity. This collaboration ensures passengers access to over 500 on-demand entertainment options and personalized shopping experiences.
North America on-board connectivity market recorded 38% of the revenue share in 2023. The advanced transportation infrastructure in North America plays a pivotal role in propelling the market. The region boasts a well-developed network of flights, highways, and railways, fostering a high level of connectivity across various modes of transportation. This infrastructure not only facilitates the integration of on-board connectivity solutions but also meets the increasing demand for seamless communication, entertainment, and internet access in both aviation & ground transportation, driving the overall market growth in North America.
Major companies operating in the on-board connectivity industry are:
Major companies in the on-board connectivity industry are fiercely competing for revenue shares through technological advancements in satellite communications. This includes deploying advanced satellite constellations and improving bandwidth. Additionally, strategic collaborations with airlines are sought to expand service offerings, enhance connectivity solutions, and gain a competitive edge in providing comprehensive on-board connectivity experiences.
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Market, By Component
Market, By Technology
Market, By Application
Market, By End User
The above information has been provided for the following regions and countries: