OLED Market - By Product Type, By Technology, By End Use Industry and Forecast, 2024 – 2032

OLED Market Size

The global OLED market was valued at USD 50.8 billion in 2023 and is anticipated to grow at a CAGR of 13.7% between 2024 and 2032.
 

The integration of advanced technologies like artificial intelligence and OLED displays. AI enhances picture quality, sound, and personalization, offering a more immersive and tailored user experience. This aligns with consumer demand for innovative, high-performance home entertainment systems. As AI and OLED technology converge, manufacturers can differentiate their products, driving OLED industry growth and increasing adoption across various consumer segments.
 

For instance, in May 2024, LG Electronics introduced its latest lineup of AI-powered televisions featuring OLED and QNED technology, ranging from 43-inches to 97-inches. These TVs boast advanced AI features for improved picture quality and sound, gaming innovations, personalized user experiences, and enhanced accessibility and connectivity options, catering to a wide range of consumers. Thus, the market continues to evolve with ongoing technological advancements and AI integration, shaping the future of display technology.
 

OLED Market Trends

Foldable and flexible OLED displays are revolutionizing the consumer electronics market, particularly in smartphones and wearables. Devices like foldable smartphones (e.g., Samsung Galaxy Fold) use flexible OLED technology to offer users larger screen sizes that can fold into more compact forms. This trend allows manufacturers to create innovative form factors that enhance user experience and portability. Flexible OLED screens are also being incorporated into smartwatches and other wearables, where curved and adaptable displays offer more comfortable and stylish designs. This trend is expected to continue driving growth as more brands adopt foldable designs across product categories.
 

OLED televisions are gaining popularity due to their superior picture quality, characterized by deep blacks, high contrast ratios, and vivid colors. Unlike traditional LED or LCD TVs, OLEDs don't require a backlight, which allows for thinner, more energy-efficient designs with better contrast performance. Premium OLED TVs, especially from brands like LG and Sony, are becoming the preferred choice for home entertainment enthusiasts and high-end consumers. As more manufacturers adopt OLED technology for larger screens, this segment is projected to witness strong growth. Additionally, declining prices and improvements in OLED panel longevity are making these TVs more accessible to a broader audience.
 

OLED Market Analysis

Burn-in issues are a significant restraint in the OLED industry because they lead to permanent image retention when static content (like logos or UI elements) is displayed for long periods. This problem affects the lifespan and performance of OLED screens, especially in high-use devices like smartphones and TVs. Consumers are wary of this issue, as it can diminish screen quality over time, discouraging widespread adoption. Moreover, it increases repair or replacement costs for users, making OLED less appealing compared to other display technologies that do not suffer from burn-in, such as LCD or newer technologies like MicroLED.
 

OLED lighting, while slower to penetrate mass markets due to higher costs, presents significant opportunities in niche and luxury segments. Its thin, flexible form factor and ability to emit soft, uniform light without harsh glare make it ideal for premium applications. In luxury car interiors, for example, OLED lighting can be integrated into design elements to enhance ambiance and aesthetics. Similarly, high-end architectural projects and designer lighting solutions are increasingly adopting OLED technology for its sleek, modern look and ability to create customized, creative lighting designs. As technology matures and costs decrease, OLED lighting could see more widespread adoption in these premium sectors, offering an upscale alternative to traditional LED lighting.
 

Based on technology, the market is divided into AMOLED (Active-matrix organic light-emitting diode), PMOLED (passive-matrix organic light-emitting diode), FOLED (flexible organic light-emitting diode), transparent OLED, phosphorescent OLED (PHOLED). The AMOLED (Active-matrix organic light-emitting diode) segment is expected to reach a value of USD 60 billion by 2032.
 

• AMOLED displays offer better contrast, deeper blacks, and vibrant colors compared to other technologies. Each pixel in an AMOLED display is individually lit, allowing for true black and highly dynamic images, making it ideal for high-resolution displays like those in smartphones and TVs.
   
• AMOLED is the dominant technology used in flagship smartphones, tablets, and wearable devices by leading manufacturers such as Samsung, Apple, and others. The mobile device industry is one of the largest markets for OLED displays, driving demand for AMOLED technology.

Based on product type, the OLED market is divided into display, and lighting. The lighting segment is the fastest growing segment with an anticipated CAGR of 15.2% between 2024 and 2032.
 

• OLED lighting is inherently more energy-efficient than traditional lighting technologies. It consumes less power while providing high-quality light output, aligning with global trends toward sustainability and energy conservation. This appeal for eco-friendly solutions is driving adoption in various sectors.
   
• OLED panels are ultra-thin and flexible, allowing for innovative design possibilities that traditional lighting sources cannot match. This flexibility makes OLED lighting ideal for modern architectural designs, where aesthetics plays a crucial role. Designers can create seamless lighting installations that enhance the overall visual appeal of a space.

North America OLED market in 2023, accounting for a share of 32.3% of the global market. The U.S. OLED industry is driven by its robust ecosystem of innovative companies, research institutions, and advanced manufacturing capabilities. Significant investments in research and development fuel advancements in OLED technology, particularly in flexible displays, high-efficiency lighting, and next-generation materials.
 

Major technology firms, alongside prominent universities and research labs, collaborate to accelerate the commercialization of OLED applications across various sectors, including consumer electronics, automotive, and healthcare. This collaborative environment fosters innovation, enabling the U.S. to maintain its competitive edge in the rapidly evolving OLED landscape and meet the growing demand for high-quality display and lighting solutions.
 

China is rapidly expanding its OLED market, driven by a strong focus on innovation and technology. The country aims to dominate global display manufacturing, investing heavily in OLED production capabilities and research. As consumer demand for high-quality displays in smartphones, TVs, and other devices grows, Chinese manufacturers are enhancing their OLED technologies. This ambition, coupled with government support, positions China as a significant player in the global OLED landscape.
 

Germany market is at the forefront of innovation in OLED technology, driven by its strong engineering capabilities and commitment to sustainability. The country’s focus on advancing energy-efficient lighting solutions aligns with OLED's advantages in energy consumption and design flexibility. As Germany aims to reduce its carbon footprint and enhance industrial applications, investments in OLED research and development are increasing. This pursuit not only strengthens the country’s position in the global lighting market but also fosters collaboration between industry and academia, propelling advancements in OLED applications across various sectors.
 

Saudi Arabia market is investing heavily in diversifying its economy and advancing technology, with OLEDs playing a pivotal role in this transformation. The country's Vision 2030 initiative emphasizes innovation and smart technology, positioning OLED displays as essential for enhancing sectors like entertainment, healthcare, and smart city development. Saudi Arabia's push for cutting-edge solutions fosters increased interest and investment in OLED research and applications, aiming to establish the nation as a regional hub for technological advancements.
 

OLED Market Share

LG Display is a leading player in the OLED industry, renowned for its innovative display technologies and extensive portfolio. The company specializes in manufacturing OLED panels for various applications, including televisions, smartphones, and automotive displays. LG Display’s commitment to research and development has positioned it as a pioneer in large-screen OLED technology, offering superior picture quality, vibrant colors, and energy efficiency. With strategic partnerships and a robust global supply chain, LG Display continues to expand its reach, driving the adoption of OLED technology in the consumer electronics market and beyond.
 

Samsung Display is a dominant force in the OLED industry, leveraging its advanced manufacturing capabilities and cutting-edge technology. As a key supplier of OLED panels for smartphones, tablets, and televisions, Samsung Display is recognized for its innovation in flexible and foldable display technologies. The company’s OLED solutions deliver outstanding color accuracy, brightness, and energy efficiency, making them highly sought after by major device manufacturers. With a strong focus on research and development, Samsung Display continually enhances its product offerings, solidifying its leadership position in the competitive display market and driving the widespread adoption of OLED technology across various industries.
 

OLED Market Companies

Major players operating in the OLED industry are:

• AU Optronics (AUO)
• BOE Technology Group
• CSOT (China Star Optoelectronics Technology)
• Japan Display Inc. (JDI)
• LG Display
• Samsung Display
• Visionox
   

OLED Industry News

• In May 2024, LG Electronics launched a new range of AI-driven smart TVs in India, including the world’s largest OLED TV at 97 inches. It features real-time upscaling, Dolby Vision gaming, and advanced sound technologies. The TVs also have features, such as webOS with individual profiles, support for Dolby Vision & Dolby Atmos, and compatibility with Apple AirPlay & Google Chromecast.
   
• In November 2023, Universal Display Corporation signed long-term OLED material supply and license agreements with BOE Technology Group, extending their partnership. Universal Display would be supplying its UniversalPHOLED phosphorescent organic light-emitting diode materials and technology to BOE for use in its OLED displays, further fueling the proliferation of OLEDs in consumer electronics
   

The OLED market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion & units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Displays
  • Smartphones
  • Tablets
  • Televisions
  • Monitors
  • Wearables (smartwatches, fitness trackers)
  • Automotive displays (dashboard, infotainment systems)
  • Virtual reality (VR) / Augmented Reality (AR) Devices 
• Lighting
  • Commercial lighting
  • Automotive lighting (interior, exterior)
  • Architectural lighting
  • Residential lighting
  • Industrial lighting
  • Aviation and marine lighting

Market, By Technology

• AMOLED (Active-Matrix Organic Light-Emitting Diode)
• PMOLED (Passive-Matrix Organic Light-Emitting Diode)
• FOLED (Flexible Organic Light-Emitting Diode)
• Transparent OLED
• Phosphorescent OLED (PHOLED)

Market, By End Use Industry

• Consumer electronics
• Automotive
• Healthcare
• Industrial
• Aerospace and defense
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA