Oat Proteins Market Size - By Product (Protein Concentrates, Protein Isolates, Protein Hydrolysates), Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed), Form, Distribution Channel, Regional Outlook & Forecast, 2024 – 2032

Oat Proteins Market Size

Oat Proteins Market size was valued at USD 62.5 million in 2023 and is estimated to expand at 5.4% CAGR from 2024 to 2032. Increasing demand for plant-based protein sources, rising health consciousness, and growing vegan/vegetarian populations propel the market size.
 

Oat proteins' nutritional profile, suitability for various dietary needs, and versatility in food and beverage applications drive market growth. Additionally, their hypoallergenic nature and sustainability contribute to rising consumer preference, stimulating market expansion.

One notable pitfall in the oat protein market involves the potential limitations in functionality when compared to animal-based proteins. Oat proteins may face challenges in replicating certain functionalities, impacting their suitability for specific applications within the food and beverage industry.
 

COVID-19 Impact

The COVID-19 pandemic significantly affected the oat proteins industry. Initially, disruptions in the supply chain, logistical challenges, and workforce limitations impacted production and distribution. Consumer demand for healthier and plant-based alternatives, including oat proteins, increased during the pandemic, boosting market growth. However, economic uncertainties and fluctuations in consumer spending affected market stability and growth projections.
 

Oat Proteins Market Trends

The oat proteins industry is witnessing notable trends driven by increased consumer preference for plant-based protein sources, particularly oats, owing to their nutritional value, sustainability, and hypoallergenic nature. As health consciousness grows, oat proteins find expanding applications in food, beverages, and supplements, catering to vegan, vegetarian, and health-oriented consumers. Additionally, innovation in product formulations and the integration of oat proteins into various food categories, including snacks, dairy alternatives, and baked goods, further fuel market growth.
 

Oat Proteins Market Analysis

Based on Product, the protein concentrates segment dominated around USD 40.2 million revenue in 2023. Protein Concentrates, featuring a balanced nutritional profile with moderate processing, witness considerable growth owing to their versatility in various applications like beverages, bakery, and snacks. Protein Isolates, with a higher protein content and low fat/carb levels, are in demand among health-conscious consumers, especially in sports nutrition and dietary supplements.
 

Protein Hydrolysates, though witnessing a slower uptake, are gaining momentum due to enhanced digestibility and suitability for individuals with specific dietary needs. Among these segments, Protein Concentrates currently dominate the market due to their cost-effectiveness, balanced nutritional value, and suitability for a wide range of applications.
 

Based on Form, the dry form segment accounted for 79% of the oat proteins market share in 2023. The dry form dominates due to its versatility and ease of incorporation across various applications. Dry oat protein concentrates and isolates are preferred in food, beverage, and supplement formulations due to longer shelf life, easier storage, and transportation convenience. Moreover, advancements in drying technologies have enhanced the quality of dry oat proteins, making them suitable for a wide array of products such as plant-based meat alternatives, nutrition bars, and baked goods.
 

Based on Application, the food & beverages segment recorded 74% of the market share in 2023, attributed to the substantial shift in consumer preferences toward healthier and plant-based diets. As consumers seek alternatives to animal-derived proteins, oat proteins stand out due to their nutritional benefits, including being a source of essential amino acids, fiber, and beta-glucans. Additionally, the versatility of oat proteins in different food applications, coupled with their perceived health benefits and sustainability, contributes to the segment's growth and dominance within the market.
 

Based on Distribution Channel, the offline retail segment was over 64% of the oat proteins market share in 2023, In the market, the distribution channels of online retail and offline retail showcase distinct trends. Online retail is witnessing a surge due to increasing digitalization, convenience, and the wider reach of e-commerce platforms. This channel offers diverse product ranges, personalized options, and ease of access, appealing to tech-savvy consumers seeking plant-based protein supplements. Conversely, offline retail retains significance due to established brick-and-mortar stores, personalized customer experiences, and immediate product availability.
 

U.S. oat proteins market size held over USD 19 million in 2023, driven by increasing consumer preferences for healthier, plant-based dietary options. The market witnesses a rising demand for oat proteins attributed to their nutritional profile, allergen-friendly nature, and sustainability. Health-conscious consumers, particularly those seeking plant-based alternatives, drive the market's growth, propelling oat proteins into various food and beverage applications.
 

Oat Proteins Market Share

Major companies operating in the oat proteins industry include:

• Tate & Lyle PLC
• Cargill, Incorporated
• Archer Daniels Midland Company
• Roquette Frères
• Avebe
• Oterra
• Axiom Foods, Inc.
• Glanbia PLC
• Givaudan SA
• Kerry Group PLC
• Emsland Group
• Avena Foods Limited
• BENEO GmbH
• Pure Oats
• Crop Energies AG

Tate & Lyle PLC, and Archer Daniels Midland Company have captured substantial revenue shares in the North America oat proteins market, driven by companies in the North America region, driven by the surging demand for oat proteins products, particularly in U.S. North America region, the world's largest market, is poised for continued growth due to Growing demand for plant-based protein sources, and increased consumer awareness about health benefits.. As leading producers, Tate & Lyle PLC, and Archer Daniels Midland are well-positioned to cater to this escalating demand in the region.
 

Oat Proteins Industry News

• In November 2023, Fazer launched the SGen Oat Protein, a plant-based protein supplement for the food industry derived from okara, a byproduct of oat drink production. This innovative protein aligns with Fazer's sustainability goals, emphasizing plant-based alternatives, side stream utilization, and food waste reduction.
   
• In October, 2023, Bob's Red Mill has recently launched a pioneering product, the first-ever protein oats in the market. These innovative oats are crafted from a sole ingredient, Whole Grain Rolled Oats, delivering an impressive 60% more protein compared to standard oats. Available in both Organic and Conventional variations.
   

The oat proteins market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Product

• Protein Concentrates,
• Protein Isolates
• Protein Hydrolysates

Market, By Form

• Dry Form
• Liquid Form

Market, By Application

• Food & Beverages
• Pharmaceuticals
• Cosmetics & Personal Care
• Animal Feed
• Others

Market, By Distribution Channel

• Online Retail
• Offline Retail

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE