North America Seasoning Market Size - By Type, Application Analysis, Share, Growth Forecast, 2025 - 2034

North America Seasoning Market Size

The North America seasoning market size held a size of USD 4.5 billion in 2024 and is projected to expand to over 4.4% CAGR from 2025 to 2034. The North American seasonings market is experiencing significant growth, driven by increasing consumer demand for diverse and flavorful food options.
 

According to the United States Department of Agriculture (USDA), U.S. spice imports reached a value of USD 2.1 billion in 2021, reflecting a 6% increase from the previous year. Health Canada's 2020 Canadian Community Health Survey found that 30% of Canadians were actively trying to increase their intake of herbs and spices as part of a healthier diet.
 

The U.S. Bureau of Labor Statistics Consumer Expenditure Survey indicates that spending on spices, seasonings, and condiments increased by 7.2% from 2019 to 2020. These statistics underscore the growing importance of seasonings in North American cuisine and consumer preferences, with opportunities for market expansion in organic, clean-label, and ethnic-inspired seasoning segments across both retail and foodservice sectors.
 

North America Seasoning Market Trends

The North American seasonings market continues to evolve, driven by changing consumer preferences and economic factors. According to the United States Department of Agriculture (USDA), the value of spice imports to the United States reached USD 2.2 billion in 2021 and further increased to USD 2.4 billion in 2022, indicating a steady growth in demand for diverse seasonings. The U.S. Food and Drug Administration (FDA) reported that in 2021, approximately 80% of adults in the United States were actively trying to limit or avoid sodium in their diets, a trend that persisted into 2022, fueling the market for low-sodium and salt-alternative seasonings.
 

The USDA's National Organic Program data revealed that sales of certified organic seasonings and spices in the U.S. grew by 11% in 2021 and 13% in 2022 compared to their respective previous years, highlighting the increasing consumer preference for natural and organic options. These trends, combined with the convenience factor of pre-mixed blends and ready-to-use marinades, continue to shape the North American seasonings landscape as consumers seek healthier, more diverse, and easier-to-use seasoning options.
 

The North America seasonings market is experiencing steady growth, driven by increasing consumer interest in diverse flavors and healthier food options. The rising demand for organic, clean-label, and non-GMO seasonings aligns with the region’s health and wellness trends. The market is also benefitting from the growing popularity of global cuisines, particularly Mexican, Asian, and Mediterranean, which has led to a surge in demand for unique spice blends and herbs. Major players are focusing on product innovation, including low-sodium and sugar-free options. However, competition from private-label brands and fluctuating raw material prices may impact market dynamics.
 

North America Seasoning Market Analysis

The pepper segment held over USD 1.2 billion in 2024, growing at a CAGR of over 5.1% during the forecast period. Pepper holds a significant position in the North America seasonings market, driven by its widespread use in both households and the foodservice industry. As a staple seasoning, black and white pepper are integral to various cuisines, from everyday meals to gourmet dishes. The growing trend towards spicier and globally inspired flavors, such as those in Mexican and Asian cuisines, has further increased demand for pepper.
 

Organic and specialty varieties, including gourmet pepper blends, are gaining popularity among health-conscious and flavor-focused consumers. The pepper market's scope is expanding with innovations in packaging, distribution channels, and increased interest in premium, high-quality varieties.
 

The savory segment from North America seasoning market was valued at USD 1.2 billion in 2024 and garner a 5.1% CAGR through 2025-2034. The savory segment in the North America seasonings market holds significant potential as consumer demand for bold, umami-rich flavors continues to rise. This segment encompasses herbs, spices, and blends that enhance the taste of savory dishes, such as meats, vegetables, and snacks. With the increasing popularity of plant-based and protein-rich diets, savory seasonings are being used extensively in both home cooking and foodservice.
 

The growing trend towards gourmet and ethnic flavors, along with the demand for clean-label, low-sodium, and MSG-free options, provides ample growth opportunities for savory seasonings in retail, packaged foods, and restaurant sectors across the region.
 

The U.S. seasoning market size dominated with a market size of USD 3.4 billion in 2024 and expected to grow at a 4.3% CAGR in 2025-2034. The U.S. seasoning market is growing steadily, driven by consumer demand for flavorful, convenient, and diverse food options. With increasing interest in ethnic cuisines like Mexican, Asian, and Mediterranean, the demand for unique spice blends and seasonings has surged. Health-conscious consumers are also seeking organic, non-GMO, and low-sodium options, prompting manufacturers to innovate with cleaner and healthier products.
 

The rise in at-home cooking and meal preparation has boosted sales of seasoning blends, herbs, and spices, while the foodservice industry continues to use seasonings to enhance flavor profiles. E-commerce is playing a significant role in expanding market reach and accessibility.
 

North America Seasoning Market Share

In the market, companies are adopting several strategies to capitalize on growing consumer trends. Key strategies include innovation in product development, focusing on organic, non-GMO, and clean-label seasonings to meet the rising demand for healthier options. Brands are also introducing diverse ethnic and gourmet spice blends, catering to the increasing interest in global cuisine. Additionally, manufacturers are expanding their e-commerce presence to reach a broader audience and provide convenience to consumers. Strategic partnerships with retailers, increased focus on sustainable sourcing of ingredients, and investment in marketing campaigns emphasizing natural and premium products are also driving growth in the market.
 

North America Seasoning Market Companies

Major players operating in the North America seasoning industry are:

• Archer Daniels Midland
• Arboris, LLC
• BASF SE
• Cargill, Inc.
• Connoils
• DRT
• DuPont
• Fenchem
• Lipofoods
• Nutrition Products Co., Ltd.
• PrimaPharma Inc.
• Raisio
• The Unilever Group
• Triple Crown
• Vitae Naturals
• Wilmar Spring Fruit
   

North America Seasoning Industry News

• In January 2024, The McCormick brand introduced new Flavor Maker Seasonings, designed to stimulate and enhance food quality from prep to plate. Each seasoning offers a quick and easy way to elevate the flavor of any dish, from ramen to rice, making it accessible to home cooks of all skill levels.
   
• In June 2024, Fuchs North America, known for innovative formulations and flavor solutions in the food manufacturing, retail, and food service industries, unveiled the Shareworthy Sauces and Spreads Collection.
   
• In March 2024, Barbecue enthusiasts celebrated as Lillie's Q, the respected purveyor of high-end barbecue products, introduced six new spices. These unique rubs are designed to cater to barbecue lovers and all home cooks.
   
• In May 2024, B&G Foods unveiled a collaboration with Four Sixes Ranch to launch BBQ & Hot Sauces and Four Sixes Seasonings. This line is meticulously crafted to capture the authentic tastes of the renowned 154-year-old ranch in Guthrie, Texas—one of America's oldest and most storied cattle and horse ranches.
   

This North America seasoning market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Oregano
• Pepper
• Paprika
• Ginger
• Cinnamon
• Cumin
• Turmeric
• Garlic
• Cardamom
• Coriander
• Cloves
• Others

Market, By Application

• Bakery and confectionary
• Beverages
• Frozen foods
• Savory
• Meat and poultry
• Others (salads)

The above information is provided for the following countries:

• U.S.
• Canada