North America Kitchen Small Electronic Appliances Market Size - By Product Type, By Function, By End-use, By Distribution Channel, Forecast 2024 – 2032

North America Kitchen Small Electronic Appliances Market Size

The North America Kitchen Small Electronic Appliances Market was valued at USD 22.8 billion in 2023 and is anticipated to register a CAGR of over 5.2% between 2024 and 2032 driven by a shift in consumer priorities towards convenience, efficiency, and technology integration.
 

As people lead busier lives, often balancing work, family, and personal interests, small kitchen appliances like blenders, coffee makers, and air fryers that streamline food preparation are becoming essential. These appliances offer quick, efficient solutions that make meal prep faster and easier, which is especially appealing to urban consumers who seek practical ways to manage their time and space. Urbanization is amplifying this trend, as consumers in densely populated areas often prefer compact, multifunctional gadgets that fit seamlessly into smaller kitchen spaces.
 

In addition, the increasing adoption of smart home technology is transforming the kitchen appliance market. Consumers are increasingly seeking smart kitchen devices, including Wi-Fi-connected ovens and coffee makers, which offer advanced functionalities. These smart appliances enable users to control cooking times and temperatures through mobile applications, set customized schedules, and receive notifications on their smartphones. By integrating with voice assistants like Alexa or Google Assistant, these devices provide a hands-free, connected experience that aligns with modern lifestyles. This trend reflects growing consumer demand for appliances that simplify cooking processes and enhance convenience by integrating seamlessly into digital routines.
 

The North American kitchen appliance market is highly saturated, dominated by numerous well-established brands. This intense competition makes it difficult for new or smaller brands to gain traction and secure a foothold. To maintain and grow their market share, established brands are under constant pressure to innovate and differentiate their products, offering unique features, enhanced performance, or aesthetic appeal. Consistent product development and brand loyalty efforts are crucial, as consumers have a wide array of choices and are drawn to brands that combine reliability with innovative, convenient solutions for modern kitchens.
 

North America Kitchen Small Electronic Appliances Market Trends

Urbanization and the rise of smaller living spaces are driving demand for compact, space-efficient kitchen appliances that maximize functionality without taking up much room. Many brands are responding with streamlined, minimalist designs tailored for smaller kitchens yet retaining high performance. Alongside this trend, the mainstreaming of smart home technology has spurred interest in appliances with smart capabilities.
 

Consumers increasingly seek Wi-Fi-enabled ovens, app-controlled coffee makers, and voice-activated devices compatible with virtual assistants like Alexa and Google Assistant, offering both convenience and enhanced control tailored to modern, connected lifestyles. For instance, LG’s line of ThinQ smart kitchen appliances includes Wi-Fi-enabled ovens and refrigerators that integrate with Google Assistant and Alexa.
 

North America Kitchen Small Electronic Appliances Market Analysis

Based on product type, the market is classified into Cooking Appliances, Food Preparation Appliances, Specialty Appliances and Others (Heating Appliances etc.). The cooking appliances segment dominated the market in 2023, acquiring a market of USD 8.7 billion and is expected to grow at a CAGR of 5.5% during the forecast period. The market's dominance is driven by the rising trend of home cooking, fueled by health consciousness. This shift has increased demand for versatile cooking appliances. Simultaneously, technological advancements have introduced smart appliances with enhanced features and connectivity, appealing to modern consumers.
 

Based on End-User, the North America kitchen small electronic appliances market is segmented into Residential and Commercial. The residential segment dominated the market in 2023 by acquiring a market share of 75% and is expected to expand at a CAGR of 5.3% through 2032. This dominance is largely driven by the increasing trend of home cooking and the rising focus on convenience among consumers. As more individuals and families opt to prepare meals at home due to health, budgetary, and lifestyle considerations, the demand for small kitchen appliances like blenders, coffee makers, and air fryers has surged.
 

The U.S kitchen small electronic appliances market accounted for USD 19.1 billion in 2023 and is projected to witness 5.2% CAGR till 2032. The increasing focus on health and wellness has led to a surge in demand for kitchen appliances that facilitate healthier cooking options, such as air fryers and blenders. Additionally, the widespread adoption of smart home technology has further boosted market growth, as U.S. consumers increasingly seek appliances that offer convenience, energy efficiency, and advanced connectivity features.
 

North America Kitchen Small Electronic Appliances Market Share

The North America kitchen small electronic appliances industry, with prominent players, such as Whirlpool, Hamilton Beach, Instant Brands holds a market share of ~10-15%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

North America Kitchen Small Electronic Appliances Market Companies

Major players operating in the North America kitchen small electronic appliances industry include:

• Black+Decker
• Blendtec
• Breville
• Cuisinart
• De’Longhi
• Electrolux
• GE Appliances
• Hamilton Beach
• Instant Brands
• KitchenAid
• Ninja
• Oster
• Sunbeam
• Vitamix
• Whirlpool
   

North America Kitchen Small Electronic Appliances Industry News

• In April 2024, Samsung Introduced Latest Home Appliance Lineup Featuring Enhanced Connectivity and AI Capabilities at the ‘Welcome to BESPOKE AI’ Global Launch Event. With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home.
   

The North America kitchen small electronic appliances market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Cooking appliances
  • Coffee makers
    • Drip coffee makers
    • Espresso machines
    • Single-serve coffee makers
    • Others (French press etc.)
  • Toasters
    • Two-slice toasters
    • Four-slice toasters
    • Toaster ovens
    • Microwaves
    • Solo microwaves
    • Grill microwaves
    • Others
  • Hot plates
    • Single hot plate
    • Double hot plate
    • Multi hot plate
  • Cookers
  • Others (Electric kettles etc.)
• Food preparation appliances
  • Fryers
    • Air fryers
    • Deep fryers
    • Others
  • Grinders
  • Mixers
  • Juicers
  • Food processors
  • Others (Food dehydrators etc.)
• Specialty appliances
  • Popcorn machines
  • Ice cream makers
  • Waffle makers
  • Soda maker
  • Others (Hot dog machines etc.)
• Others (Heating appliances etc.)

Market, By End-Use

• Residential
• Commercial

Market, By Function

• Conventional
• Smart
  • Wi-Fi
  • Bluetooth
  • Others (Zigbee technology, etc.)

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada