North America Household Cleaning Tools & Supplies Market Analysis

North America Household Cleaning Tools & Supplies Market Analysis

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Based on product, the North America market can be segmented into long-handle cleaning tools, handheld cleaning solutions, cleaning gloves, microfiber products, cleaning systems, outdoor cleaning tools, multi-function cleaning tools, professional cleaning tools, electric/battery-powered cleaning tools & accessories, and others. In 2023, the long-handle cleaning tools product segment accounted for revenue of around USD 2.47 billion and is expected to reach around USD 3.89 billion by 2032.
 

In long-handle cleaning tools, microfiber mops are becoming increasingly popular due to their excellent cleaning efficiency and ability to capture dirt and debris. They are ideal for both dry and wet mopping duties. Angled brooms with soft bristles are suitable for sweeping corners and difficult-to-reach places. They are widely used for interior cleaning on a variety of floor surfaces.
 

On the other hand, electric or cordless brooms with revolving brushes or vacuum suction are gaining popularity for quick & easy floor cleaning, particularly in tiny living spaces or high-traffic areas. Clip-on dustpans, which clip directly to the broom handle, are becoming popular due to their ease and space-saving design. They can be operated with one hand and debris is easily disposed.
 

Based on application, the North America household cleaning tools & supplies market is categorized into basement, bathroom, bedroom, garage, kitchen, laundry room, living room, toilet, and others. In 2023, the household cleaning tools & supplies subsegment in the bathroom segment accounted for a revenue of around USD 2.56 billion and is expected to reach around USD 4.24 billion by 2032. In the bathroom segment, toilet brushes are pivotal in controlling the spread of germs and keeping the toilet bowl clean. The toilet brush removes calcium and limescale buildup and stains from the bowl, drain hole, and jet holes. Grout brushes, scrubbing pads, and grout cleansers are popular cleaning products for removing soap scum, Mold, and mildew from bathrooms.  

On the other hand, there is a need for dust removal instruments, such as microfiber dusters, dusting wands, and vacuum attachments, that can efficiently remove dust and allergens from various surfaces, furniture, and bedding. Mattress cleaners, fabric fresheners, and upholstery brushes are popular options for cleaning stains, smells, and allergies from bedroom furniture. With an emphasis on hygiene and comfort, there is a growing need for specialist bed linen cleaning solutions such as detergents, fabric softeners, and spot removers. Consumers look for solutions with gentle formulations and attractive smells when washing and caring for bed linens.
 

US dominated the North America household cleaning tools & supplies market with revenue of around USD 8.78 billion in the year 2023 and expected to reach around USD 13.81 billion by 2032. The growth can be attributed to various factor such as the growing demand for eco-friendly cleaning tools and supplies in the country, driven by increased environmental awareness and concerns about chemical exposure. In addition, smart cleaning technology is becoming increasingly popular in the U.S., with customers adopting connected equipment and automated solutions to reduce domestic duties. Smart vacuum cleaners, robotic mops, and app-controlled cleaning appliances are gaining popularity as customers seek ease, efficiency, and customization.

On the other hand, homeownership trends influence customer demand for cleaning products and supplies. Renters may have different cleaning requirements and preferences than homeowners, impacting product selection and usage habits. For instance, the U.S. recorded 131.2 million households in 2022, an increase of 1.53% or 2 million households from 2021. North America, particularly the U.S., has witnessed a substantial adoption of smart household cleaning tools & supplies. Customers are attracted to products with advanced features, such as robotic cleaners, smart sensors, and automation capabilities, that make cleaning tasks easier and more efficient.
 

US: In terms of country US dominating with the overall market share of around 45% in the North America household cleaning tools & supplies market. The growth can be attributed to various factor such as the growing demand for eco-friendly cleaning tools and supplies in the country, driven by increased environmental awareness and concerns about chemical exposure. In addition, smart cleaning technology is becoming increasingly popular in the U.S., with customers adopting connected equipment and automated solutions to reduce domestic duties. Smart vacuum cleaners, robotic mops, and app-controlled cleaning appliances are gaining popularity as customers seek ease, efficiency, and customization.
 

Canada: The Canada has been experiencing significant growth in the household cleaning tools & supplies market and is anticipated to grow at 4.9% CAGR during the forecast period. The growth can be driven by several factors such as increased awareness of health and hygiene among homeowners, rising e commerce & retail sector, and increased online shopping for cleaning tools and supplies in Canada.
 

Mexico: Mexico has been experiencing steady growth in the household cleaning tools & supplies market and is anticipated to grow at 4.5% during forecast period. The growth can be attributed to various factor such as the rising disposable income, which has increased consumer spending on domestic cleaning equipment and supplies. As customers' spending power grows, they can purchase a broader selection of cleaning products including higher-quality and premium ones. While there is an increasing interest in advanced cleaning products and technology, many Mexican customers still prefer traditional cleaning techniques that use basic products such as mops, brooms, and towels.