North America Household Cleaning Tools & Supplies Market Size, By Product (Long Handle cleaning tools, Handheld Cleaning Solutions, Cleaning Gloves, Microfiber products, Cleaning Systems, Outdoor Cleaning Tools, Multi-Function Cleaning Tools, Professional Cleaning Tools), By End User, By Application, Distribution Channel Forecast 2024 – 2032

North America Household Cleaning Tools & Supplies Market Size

North America Household Cleaning Tools & Supplies Market size was valued at around USD 11.06 Billion in 2023 and is anticipated to register a CAGR of 5.1% between 2024 to 2032. The market for household cleaning tools & supplies has grown steadily over the years owing to increasing awareness of hygiene and cleanliness and technological advancements in cleaning equipment.
 

On the other hand, government, healthcare, and non-profit organizations' public health campaigns and initiatives have raised awareness about the importance of cleanliness and hygiene, influencing consumer behaviour and driving cleaning product demand. Consumers are establishing greater demands for house hygiene and cleanliness, particularly in high-traffic areas such as kitchens, bathrooms, and living rooms. This has resulted in a greater need for specialist cleaning products and supplies adapted to certain cleaning requirements and surfaces.
 

Furthermore, the North America household cleaning tools & supplies market is experiencing significant growth, driven by the emerging advancement in cleaning technology. Robot vacuum cleaners represent a significant development in cleaning technology. These machines, outfitted with modern sensors and AI, move freely around residential rooms, finding the most effective cleaning courses. According to Smart Robot Vacuum Cleaners Statistics, in 2022, the smart robot cleaner’s market in the commercial segment accounted for 59.5%, with the remaining going to residential usage. On the other hand, according to the International Federation of Robotics, robots for domestic tasks constituted the largest group of the consumer segment. Almost 19 million units (+12%) were sold in 2021.
 

Professional cleaning services provide competitive prices, particularly for regular services. This might pressure retail cleaning product prices since customers may consider professional cleaning services as less expensive than purchasing cleaning tools and materials regularly. According to Angi, house cleaning services cost an average of USD 173 every visit, or around USD 50 per hour. As a result, the average U.S. homeowner pays between USD 118 and USD 236 for every visit for cleaning services. As more people utilize professional cleaning services, there may be less demand for retail cleaning items including mops, brushes, detergents, and disinfectants. Consumers may hire professional cleaners to offer cleaning solutions, minimizing the need for DIY cleaning gear and materials.   
 

North America Household Cleaning Tools & Supplies Market Trends

Technology is anticipated to have significant impacts on the overall cleaning industry. Modern cleaning innovations are introducing advanced technologies and creative concepts that have transformed traditional cleaning methods. Innovative new equipment significantly enhances the cleaning process in any environment. Quality is extremely important in cleaning, and modern technologies can assist in achieving an ideal result.
 

The cleaning business is experiencing a paradigm change as smart technology and environment-friendly choices are integrated, creating new standards for hygiene maintenance. Innovations in this field offer better cleaning results and are opening the way for more sustainable methods, leading the way toward a future in which cleanliness and environmental conscience coexist. Automated cleaning devices, such as robot mops and vacuums, have gained popularity in the household setting. Frequent technological upgrades and enhancements have made these devices more accessible and effective, allowing homeowners to easily maintain a clean atmosphere.
 

North America Household Cleaning Tools & Supplies Market Analysis

Based on product, the North America market can be segmented into long-handle cleaning tools, handheld cleaning solutions, cleaning gloves, microfiber products, cleaning systems, outdoor cleaning tools, multi-function cleaning tools, professional cleaning tools, electric/battery-powered cleaning tools & accessories, and others. In 2023, the long-handle cleaning tools product segment accounted for revenue of around USD 2.47 billion and is expected to reach around USD 3.89 billion by 2032.
 

In long-handle cleaning tools, microfiber mops are becoming increasingly popular due to their excellent cleaning efficiency and ability to capture dirt and debris. They are ideal for both dry and wet mopping duties. Angled brooms with soft bristles are suitable for sweeping corners and difficult-to-reach places. They are widely used for interior cleaning on a variety of floor surfaces.
 

On the other hand, electric or cordless brooms with revolving brushes or vacuum suction are gaining popularity for quick & easy floor cleaning, particularly in tiny living spaces or high-traffic areas. Clip-on dustpans, which clip directly to the broom handle, are becoming popular due to their ease and space-saving design. They can be operated with one hand and debris is easily disposed.
 

Based on application, the North America household cleaning tools & supplies market is categorized into basement, bathroom, bedroom, garage, kitchen, laundry room, living room, toilet, and others. In 2023, the household cleaning tools & supplies subsegment in the bathroom segment accounted for a revenue of around USD 2.56 billion and is expected to reach around USD 4.24 billion by 2032. In the bathroom segment, toilet brushes are pivotal in controlling the spread of germs and keeping the toilet bowl clean. The toilet brush removes calcium and limescale buildup and stains from the bowl, drain hole, and jet holes. Grout brushes, scrubbing pads, and grout cleansers are popular cleaning products for removing soap scum, Mold, and mildew from bathrooms.  

On the other hand, there is a need for dust removal instruments, such as microfiber dusters, dusting wands, and vacuum attachments, that can efficiently remove dust and allergens from various surfaces, furniture, and bedding. Mattress cleaners, fabric fresheners, and upholstery brushes are popular options for cleaning stains, smells, and allergies from bedroom furniture. With an emphasis on hygiene and comfort, there is a growing need for specialist bed linen cleaning solutions such as detergents, fabric softeners, and spot removers. Consumers look for solutions with gentle formulations and attractive smells when washing and caring for bed linens.
 

US dominated the North America household cleaning tools & supplies market with revenue of around USD 8.78 billion in the year 2023 and expected to reach around USD 13.81 billion by 2032. The growth can be attributed to various factor such as the growing demand for eco-friendly cleaning tools and supplies in the country, driven by increased environmental awareness and concerns about chemical exposure. In addition, smart cleaning technology is becoming increasingly popular in the U.S., with customers adopting connected equipment and automated solutions to reduce domestic duties. Smart vacuum cleaners, robotic mops, and app-controlled cleaning appliances are gaining popularity as customers seek ease, efficiency, and customization.

On the other hand, homeownership trends influence customer demand for cleaning products and supplies. Renters may have different cleaning requirements and preferences than homeowners, impacting product selection and usage habits. For instance, the U.S. recorded 131.2 million households in 2022, an increase of 1.53% or 2 million households from 2021. North America, particularly the U.S., has witnessed a substantial adoption of smart household cleaning tools & supplies. Customers are attracted to products with advanced features, such as robotic cleaners, smart sensors, and automation capabilities, that make cleaning tasks easier and more efficient.
 

US: In terms of country US dominating with the overall market share of around 45% in the North America household cleaning tools & supplies market. The growth can be attributed to various factor such as the growing demand for eco-friendly cleaning tools and supplies in the country, driven by increased environmental awareness and concerns about chemical exposure. In addition, smart cleaning technology is becoming increasingly popular in the U.S., with customers adopting connected equipment and automated solutions to reduce domestic duties. Smart vacuum cleaners, robotic mops, and app-controlled cleaning appliances are gaining popularity as customers seek ease, efficiency, and customization.
 

Canada: The Canada has been experiencing significant growth in the household cleaning tools & supplies market and is anticipated to grow at 4.9% CAGR during the forecast period. The growth can be driven by several factors such as increased awareness of health and hygiene among homeowners, rising e commerce & retail sector, and increased online shopping for cleaning tools and supplies in Canada.
 

Mexico: Mexico has been experiencing steady growth in the household cleaning tools & supplies market and is anticipated to grow at 4.5% during forecast period. The growth can be attributed to various factor such as the rising disposable income, which has increased consumer spending on domestic cleaning equipment and supplies. As customers' spending power grows, they can purchase a broader selection of cleaning products including higher-quality and premium ones. While there is an increasing interest in advanced cleaning products and technology, many Mexican customers still prefer traditional cleaning techniques that use basic products such as mops, brooms, and towels.
 

North America Household Cleaning Tools & Supplies Market Share

Key players involve in the North America Household Cleaning Tools & Supplies industry are 3M, Freudenberg Home and Cleaning Solutions, Karcher North America, Inc., Newell Brands Inc. (Quickie), and Procter & Gamble (Swiffer) accounting market share of 8-12% in 2023. Manufacturers are continuously striving to develop and produce new products that address changing customer requirements and preferences.
 

This involves creating environmentally friendly formulations, offering more convenient packaging, and using sophisticated cleaning technologies. Price has a big impact on consumer purchase decisions. To attract budget-conscious customers, manufacturers compete on price by implementing promotional offers, discounts, and competitive pricing methods. Manufacturers are also engaged in marketing and advertising initiatives to set their products apart from competitors and influence customer purchases.
 

North America Household Cleaning Tools & Supplies Market Share

Major companies operating in the North America household cleaning tools & supplies industry include:

• 3M (Scotch Brite)
• Carlisle Companies Inc
• Carolina Mop Company
• Church & Dwight Co., Inc.
• CRAFTSMAN
• Freudenberg Home and Cleaning Solutions
• Karcher North America, Inc.
• Kimberly-Clark
• Newell Brands Inc. (Quickie)
• O’Dell Corp.
• Procter & Gamble (Swiffer)
• Premier Mop & Broom
• The Clorox Company  
• The Libman Company
• Unger Enterprises, LLC 
   

North America Household Cleaning Tools & Supplies Industry News

• In May 2024, CRAFTSMAN brand announced the launch of new products to its V20 cordless battery system, giving users the power, range, and reliability to do it all on one battery platform. The latest CRAFTSMAN V20 lineup included a belt sander, cut-off tool, power file, mosquito repellent, 2-in-1 scrubber kit, and 12-In chainsaw kit. The company’s V20 Cordless 2-in-1 Scrubber Kit capable of switching from handheld, for close-in work, to a 60.5-In. telescoping pole for hard-to-reach spaces.
   
• In March 2024, Karcher unveiled the launch of new pressure washers for use around the home and garden with the introduction of the new K 2 Horizontal, K 2 Premium Horizontal, and K 3 Horizontal. The new models have a horizontal construction and deliver the high quality associated with Karcher in a compact size, while their premium components deliver dependable and powerful cleaning results around the home and garden.
   
• In June 2023, Procter & Gamble (P&G) invested over USD 100 million in setting up a new manufacturing facility in Singapore. This substantial investment represented P&G’s strategic vision to harness Singapore’s position as a global epicenter for trade, technology, and talent.
   

The North America Household Cleaning Tools & Supplies market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) (‘000 Units) from 2021 to 2032, for the following segments:

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Market, By Product, 2021 – 2032

• Long Handle cleaning tools
• Handheld Cleaning Solutions
• Cleaning Gloves
• Microfiber products
• Cleaning Systems
• Outdoor Cleaning Tools
• Multi-Function Cleaning Tools
• Professional Cleaning Tools
• Electric/Battery Powered Cleaning Tools and Accessories
• Others   

Market, By Application, 2021 – 2032

• Basement
• Bathroom
• Bedroom
• Garage
• Kitchen
• Laundry Room
• Living room
• Toilet
• Others   

Market, By End User, 2021 – 2032

• DIY/Homeowners
• Cleaning Professionals

Market, By Distribution Channel, 2021 – 2032

• Online
  • E-commerce Websites
  • Company Owned Websites
• Offline
  • Home Centers
  • Hypermarkets/Supermarkets
  • Big Box Retailers
  • Club Channel
  • Others  

The above information is provided for the following countries:

• U.S.
• Canada
• Mexico