North America Household Cleaning Tools & Supplies Market Size - By Product, By Application, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

North America Household Cleaning Tools & Supplies Market Size

The North America household cleaning tools & supplies market size was estimated at USD 11.6 billion in 2024. The market is expected to grow from USD 12.17 billion in 2025 to USD 18.96 billion in 2034 at a CAGR of 5%.
 

The market in North America is witnessing the growth of the hygiene and cleanliness trend. Thanks to health concerns, viral outbreaks, and lifestyle changes, people are paying more attention to maintaining their households than ever. The COVID-19 pandemic highlighted the importance of frequent cleaning, resulting in what is known as janitorial supplies and sanitizing tools, effective disinfectants, and natural or eco-friendly products. Consumers are purchasing more antibacterial and antimicrobial cleaning products as well as more advanced tools including steam mops,  electric scrubbers, and touchless devices. Many households are also investing in high-quality cleaning tools that are easy to use and time-efficient.
 

Urbanization, evolving lifestyles, and greater purchasing power are fueling increased spending on automated cleaning devices, smart gadgets, and environmentally sustainable products. With more than 83% of the U.S. population living in urban areas, the demand for contemporary cleaning methods is on the rise, according to U.S. government data.
 

According to government statistics, urbanization has nearly reached 82% in Canada. Demand for cleaning beyond homes is also increasing with strict hygiene rules in public spaces, workplaces, and hotels. With increasing consensus on the benefits of using eco-friendly and chemical-free products, companies develop biodegradable, reusable, and non-toxic cleaning solutions to bring more sustainable options to the market.
 

North America Household Cleaning Tools & Supplies Market Trends

Advancements in cleaning technologies, which promise an easy, quick, and hygienic cleaning experience, are driving the evolution of the North American household cleaning tools and supplies industry. One of the big trends is smart cleaning tools such as robotic vacuum cleaners, automated mops, and UV sanitizers. As you can design technology like AI, IoT, and sensors, these tools clean efficiently without much effort to benefit the customers which helps them to thrive as popular options for busy and tech-savvy consumers.
 

Furthermore, the increased use of self-cleaning and self-sanitizing tools. Some examples are mops with integrated wringers, antimicrobial microfiber cloths, and electrostatic sprayers that disinfect with no harsh chemicals involved. Others are searching for cleaning products that are eco-friendly. Biodegradable cleaning pads, refillable cleaning systems, and reusable bamboo scrubbers are among the products addressing the needs of eco-conscious buyers.
 

Emerging cleaning technology innovations such as spray technology, steam cleaning, touchless operation and more are reimagining traditional cleaning processes. Cordless electric scrubbers, handheld high-pressure steam mops, and ergonomic long-handle dusters are now common, making it easier to tackle cleaning jobs. Extendable telescopic mops and interchangeable brush heads are just a couple of the growing number of adjustable tools that let consumers tackle several cleaning chores with one single tool.
 

Household spending on cleaning products has risen steadily in both the U.S. and Canada, government figures show. Household spending on cleaning in the U.S. is also up 3% year on year in 2023 according to the Bureau of Economic Analysis. Similarly, Statistics Canada noted a 2.5% increase in cleaning product spending during the same period.
 

North America is projected to have high growth in the smart cleaning device market owing to the high number of individuals who have started using smart cleaning tools that are less environmentally damaging and at the same time sweep their home with effectiveness and high performance and reducing the need for reformed cleaning items,  manufacturers are focusing on making efficient cleaning device with longer usability and easy to wash North America will govern the foreseeable future of smart cleaning device market.
 

North America Household Cleaning Tools & Supplies Market Analysis

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Based on product type, the North America household cleaning tools & supplies market is segmented as long-handle cleaning tools, handheld cleaning solutions, cleaning gloves, microfiber products, cleaning systems, outdoor cleaning tools, multi-function cleaning tools, professional cleaning tools, electric/battery-powered cleaning tools and accessories, and others. In 2024, the long handle cleaning tools segment generated a revenue of USD 2.69 billion and is expected to grow at a CAGR of around 5.7% during the forecast period.
 

• Long-handle cleaning tools will remain the leading segment in the household cleaning tools and supplies market in North America. They are user-friendly, fast, and ergonomically oriented devices to minimize physical stress. Products such as brooms, mops, dusters, and long-handled scrubbers allow you to clean hard-to-reach places (think ceilings, tight corners, and under furniture) without bending or stretching. This can help them be particularly helpful for older adults and people with mobility challenges.
   
• Demand for these tools was increasing thanks to bigger homes and multi-story dwellings in the U.S. and Canada. The average size of new single-family homes in the U.S. grew to more than 2,500 square feet in recent years, according to government data, while Canada has seen multi-story housing developments soar. These trends have created a demand for tools that can help clear large indoor and outdoor areas, such as patios and driveways. The need to deep clean/sanitize offices more than ever, post COVID–19, has increased the demand for advanced long-handle cleaning tools such as self-wringing, spin mops or telescopic dusters, and microfiber floor cleaners that clean more effectively with minimum contact with dirt & germs.
   
• Consumers also want long-lasting and multi-use cleaning tools. Cleaning products with adjustable, removable handles are becoming increasingly common, allowing you to use them for various cleaning projects. Manufacturers are bringing in lightweight, eco-friendly, and smart-enabled tools equipped with features such as spray mechanisms, microfiber technology, and antibacterial materials. Long-handle tools are continuously growing in the market due to such innovations.
   

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Based on applications, the North America household cleaning tools & supplies market is a basement, bathroom, bedroom, garage, kitchen, laundry room, living room, toilet, and others.  In 2024, the bathroom segment accounted for over 23.9% and is expected to grow at the rate of 6.1% till 2034.
 

• The bathroom segment is the largest in the North American household cleaning tools and supplies market. This is because bathrooms need frequent cleaning due to hygiene concerns and their damp environment, which requires regular maintenance. Bathrooms are one of the most used areas in homes and are prone to germs, with issues like bacteria, mold, soap scum, and hard water stains. This makes specialized cleaning tools and products necessary for proper cleaning.
   
• Consumers focus on cleaning surfaces like tiles, sinks, tubs, toilets, glass doors, and grout lines. This has increased the demand for products such as scrub brushes, electric spin scrubbers, antibacterial wipes, disinfectant sprays, and mildew-resistant sponges. Hygiene awareness, especially after the pandemic, has also led to more use of advanced tools like touchless toilet brushes, steam cleaners, and automatic shower scrubbers, which reduce direct contact with germs.
   
• Eco-friendly and smart cleaning solutions are also becoming popular. Products like chemical-free steam cleaners, biodegradable cleaning pads, and reusable microfiber cloths are in demand for bathroom cleaning. Many consumers also prefer scented and antibacterial cleaning products that clean and leave a fresh smell, increasing sales in this segment.
   
• According to government data, households in the U.S. spend an average of USD 170 annually on cleaning supplies, while Canadian households spend approximately CAD 200 per year. A significant portion of this spending goes toward bathroom cleaning products. With bathrooms needing frequent cleaning and consumers looking for efficient tools, this segment continues to grow and drive innovation in the household cleaning tools and supplies market in North America.
   

Based on the distribution channel, the North America household cleaning tools & supplies market is segmented as online and offline. The offline channel segment is expected to hold a major share of 65.2% in 2024.
 

• In North America, offline stores dominate the household cleaning tools and supplies market because people prefer to buy products they can see and use immediately. Many shoppers like to check the quality and durability of cleaning tools in person before purchasing. Stores also provide staff assistance, product demonstrations, and discounts, making shopping more convenient.
   
• Large retailers like The Home Depot, Lowe’s, Walmart, and Target, along with specialty stores, offer a wide variety of cleaning products. These stores allow customers to compare brands and products easily. Discounts for bulk purchases, seasonal sales, and loyalty programs attract shoppers, especially for items like mops, brooms, scrubbers, and disinfectant wipes.
   
• Shopping in stores also means customers can use the products right away, unlike online shopping, which may involve delivery delays. This is important for urgent cleaning needs or during busy seasons. According to U.S. Census Bureau data, over 75% of U.S. households still prefer shopping in physical stores for cleaning supplies. Similarly, Statistics Canada reports that more than 70% of Canadian households rely on offline shopping for these products. Older shoppers and professionals in janitorial and hospitality jobs also favor traditional shopping methods, further supporting the importance of retail stores.
   

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• In the U.S., the demand for household cleaning tools and supplies market is mainly propelling the demand for cleaning agents and agents owing to high hygiene and sanitation concerns. Post the outbreak of COVID-19, people care more about cleaning as a result the use of anti-bacterial tools, disinfectants, and advanced cleaning products is increasing. The 13 million single-family homes and apartments in the country guarantee a steady need for these products in cities and suburbs.
   

U.S. retail and eCommerce industries are major for North America household cleaning tools & supplies market growth. Stores such as Walmart, The Home Depot, Lowe’s, and Amazon carry a variety of cleaning tools, so they are relatively easy to purchase. Other (smart) cleaning appliances — robotic vacuums, electric scrubbers, and steam mops, to name a few — are finding thirsty consumers who crave more convenient or efficient options.
 

There are a lot of consumers opting for eco-friendly cleaning products like biodegradable, chemical-free, and reusable items. Non-toxic plant-based cleaners and microfiber cloths are popular as individuals try to lower their environmental impact. Many households are also spending more on premium and efficient cleaning tools with improved disposable incomes, which is fueling growth in the market.” The U.S. Census Bureau has confirmed this trend, stating that the median household income in 2022 was USD 74,580.
 

• Most influence of Climatic conditions on tools and supplies Cleaning is that in Canada, Winters are extremely long. Snow, rain, and seasonal changes create heightened demands for outdoor and deep-cleaning tools such as snow brushes, heavy-duty mops, and moisture-resistant supplies. With increasing urbanization and more people living in vertical homes and apartments, compact, easy-to-store cleaning tools have become a necessity.
   

Canada has also an excellent market due to strict government regulations and health standards. Such rules also helpful to promote hygiene in public places, homes, workspaces, and healthcare facilities, creating significant demand for disinfectants and antimicrobial products, particularly in commercial spaces. Retail availability of cleaning tools in stores such as Canadian Tire, Walmart Canada,  and Costco further contributes to sales.
 

Environmental consciousness is high among Canadian consumers, and they want eco-friendly, refillable, and biodegradable cleaning products. As a result, there are a whole host of new, sustainable cleaning tools. Canadians are also among the most frequent cleaners of their homes, which keeps demand for mops, scrubbers, and antimicrobial cloths high across various seasons. Statistics Canada reported that last year, the Canadian average household spent CAD 1,151 on products to clean their household — explicitly demonstrating the importance of this market.
 

North America Household Cleaning Tools & Supplies Market Share

• 33% of the North America household cleaning tools & supplies industry share is held by A. O. Smith Corporation, Brita LP, Culligan International Company, Kent RO Systems, LG Electronics, and Panasonic Corporation. They are successful due to their well-known branding, unique product offerings, and expansive distribution channels. These companies provide advanced cleaning devices, water purification devices, and smart home devices for homes and businesses.
   
• A.O. Smith Corporation: A.O. Smith Corporation specializes in water purification and filtration, and has products such as water purifiers, whole-house filtration systems, tankless water heaters, and others. These products are strategically ideal for the company by keeping them abound in both the home and industrial cleaning markets as well. Brita LP specializes in filtration products primarily targeted to the domestic segment, such as pitchers, faucet filters,  and bottle systems, which are growing in popularity for their convenience, low cost, and sustainability.
   
• In the smart home cleaning category, LG Electronics has seen an increased share due to products such as robotic vacuum cleaners, steam mops, and IoT-linked cleaning tools that appeal to tech-savvy consumers. Panasonic Corporation also is a key player in this segment with vacuum cleaners, steam mops, and air purifiers. With an emphasis on energy efficiency, ergonomic designs, and powerful suction technology, it is a top contender in the cleaning tools sector.
   

North America Household Cleaning Tools & Supplies Market Companies

Major players operating in the North America household cleaning tools & supplies industry are:

• 3M (Scotch Brite)
• Carlisle Companies Inc
• Carolina Mop Company
• Church & Dwight Co., Inc.
• CRAFTSMAN
• Freudenberg Home and Cleaning Solutions
• Karcher North America, Inc.
• Kimberly-Clark
• Newell Brands Inc. (Quickie)
• O’Dell Corp.
• Procter & Gamble (Swiffer)
• Premier Mop & Broom
• The Clorox Company 
• The Libman Company
• Unger Enterprises, LLC  
   

Leading North American companies offer a wide selection of cleaning tools and supplies for homes, businesses and workplaces. Through its Scotch Brite brand, 3M makes sponges, scrubbers, scouring pads and lint rollers for everyday cleaning. Carlisle Companies Inc. sells commercial cleaning tools such as brooms, brushes and floor scrubbers. Not Carolina Mop Company is a supplier of mops, microfiber cleansing equipment, both for home and industrial use.

That’s a huge portion of the North America household cleaning tools & supplies market — for cleaning products based on chemicals. Church & Dwight Co., Inc. sells cleaning sprays, stain removers and disinfecting wipes. The Clorox Company makes bleach, disinfecting wipes and multipurpose cleaners that aid hygiene. Procter & Gamble’s Swiffer line has dry and wet mops, along with disposable dusters and floor cleaning products.
 

It is seeing rising demand for power cleaning tools. CRAFTSMAN sells power washers, shop vacuums, and garage-cleaning tools. Karcher North America, Inc. is the leading manufacturer of pressure washers, steam cleaners and wet/dry vacuums. Freudenberg Home and Cleaning Solutions, which operates under the Vileda and O-Cedar branding, offers robust and sustainable products such as mops, reusable microfiber cloths and cleaning gloves.
 

North America Household Cleaning Tools & Supplies Industry News

• In May 2024, CRAFTSMAN announced the expansion of its V20 cordless battery system by adding new products providing the power, range and reliability users need to do it all on one battery platform. The newest CRAFTSMAN V20 lineup featured a belt sander, cut-off tool, power file, mosquito repellent, 2-in-1 scrubber kit and 12-In chainsaw kit. The company’s V20 Cordless 2-in-1 Scrubber Kit that can convert from handheld, for close-in work, to a 60.5-In. telescoping pole for hard-to-reach places.
   
• In March 2024, Karcher announced the release of new pressure washers for home and garden applications with the new K 2 Horizontal, K 2 Premium Horizontal and K 3 Horizontal. The new models are built horizontally, bring Karcher quality in a compact size, while their first-class components provide reliable and powerful cleaning performance, around the home and garden.
   
• Procter & Gamble (P&G) invested more than USD 100 million in constructing a new manufacturing plant in Singapore in June 2023. This major investment reflected P&G’s strategic intent to leverage Singapore as a game-changing international hub for trade, technology, and talent.
   

The North America household cleaning tools & supplies market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Product

• Long Handle cleaning tools
• Handheld Cleaning Solutions
• Cleaning Gloves
• Microfiber products
• Cleaning Systems
• Outdoor Cleaning Tools
• Multi-Function Cleaning Tools
• Professional Cleaning Tools
• Electric/Battery Powered Cleaning Tools and Accessories
• Others   

Market, By Application

• Basement
• Bathroom
• Bedroom
• Garage
• Kitchen
• Laundry Room
• Living room
• Toilet
• Others   

Market, By End Use

• DIY/Homeowners
• Cleaning Professionals

Market, By Distribution Channel

• Online
  • E-commerce Websites
  • Company Owned Websites
• Offline
  • Home Centers
  • Hypermarkets/Supermarkets
  • Big Box Retailers
  • Club Channel
  • Others  

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia