Nonwoven Blanket Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2025-2034

Nonwoven Blanket Market Size

The global nonwoven blanket market generated significant revenues in 2024 and grow at a moderate CAGR during 2025-2034 due to increasing demand for lighter, breathable, and economical thermal comfort products used in home, healthcare, hospitality, and industrial applications. In addition, the nonwoven blanket industry is expected to grow further as these soft, nonwoven thermal blankets are made from bonded fibers rather than woven threads, they offer easy production, custom thickness, and are recyclable. Global interest in sustainability and hygiene pushes manufacturers towards nonwoven technologies to address consumer demand and environmental considerations.
 

The emerging economy's growing demand for low-cost home furnishing products is one of this market's largest drivers. Demand for nonwoven blankets has risen rapidly in healthcare contracts, where it can be a disposable or sterilizable product. This use creates prospective demand in colder regions where the thermal protection benefits of nonwoven blankets have value. In November 2024, Jartoo, a pioneer in innovative home comfort solutions, launched the Carbon Nanotube Heated Blanket. Incorporating Apalos™ FlexHT technology and aerospace-grade carbon nanotubes, the Jartoo heated blanket offereda maximum warmth, safety, and energy savings.
 

The cost of converting raw materials into blankets has fallen as production processes become more efficient. These factors will enable the market to penetrate price-sensitive areas where budgets do not accommodate woven blanket products. As the market grows, demand will likely increase from both end-users and commercial applications as multi-faceted products with enhanced durability continue to drive purchase decisions among consumers. The cost performance attributes of nonwoven blankets relative to durable weave blank products will be well-suited for application in a multitude of climates and usable conditions where traditional 'best performance' expectations may not apply.
 

However, the biggest market restrain is nonwoven blankets are not as durable as traditional cloth fibers (e.g. cotton and polyester) particularly when compared to woven fabric. Owing to their mechanical construction the end user may say cloth has met their application use whatever the duration of use may be is not what they expect. Furthermore, the unpredictability of raw material prices will affect the potential profitability of manufacturers, and providers. As previously mentioned, the raw materials nonwoven blanket companies use primarily synthetic fiber from oil-based or other forms.
 

Nonwoven Blanket Market Trends

The global nonwoven blanket market is seeing new developments in materials, design, and sustainability. The most significant trend in the market is that now more than ever, many "green" or environmentally viable fibers are being put into nonwoven blanket materials, namely natural (bamboo or organic cotton), and biodegradable polymer fibers. These materials are significant not only for eco-conscious consumers but also for meeting rising regulatory standards for sustainable textiles. Another developing trend is using smart textile technologies for thermal regulating coatings and microencapsulated fragrances to be added to premium or higher-quality nonwoven blankets.
 

Manufacturers produce enhanced aesthetics such as better surface profiles, colorful printing, and textures that may soon match woven blankets in comfort and appearance. While the custom and branding of nonwoven blankets are being created for the travel and hospitality sectors because of short-term guest use, healthcare has a higher demand for antimicrobial-treated nonwoven blankets to prevent the spread of infections in healthcare environments. Further improvements in production automation, various 3D fiber bonding methods, and lightweight compression packaging are all facilitating faster turnaround on products while also reducing overall storage capacity. As consumer lifestyles focus on efficiency, mobility, and hygiene, nonwoven blankets will evolve into multipurpose essential items for everyday life.
 

One of the main trends in the nonwoven blanket market is the growing use of sustainable materials and sustainability generally in the production process. Consumers are starting to look at their decisions through a sustainability lens, which has increased the demand for blankets made from recycled fibers, organic cotton, bamboo, and other biodegradable materials. Companies are creating blankets from these fibers and also looking at greener production process opportunities that lend themselves to more sustainable production processes such as energy-efficient machines, eco-friendly dyes and materials, to support lowering the carbon footprint of the entire production process.
 

Nonwoven Blanket Market Analysis

The electric nonwoven blanket segment generated notable revenues in 2024, as these blankets consist of a covered nonwoven insulating material combined with a lower-power integrated heating element which provides a means to warmth without using excessive power. Consumers in colder climates and regions state that they are attracted to price reductions in average energy usage which makes these types of products desirable to reduce overall heating bills.
 

Electric nonwoven blankets are now produced with digital controls for temperature, auto timers, and safety sensors, making them safer and more reliable than previous models. Manufacturers also produce dual zone heating solutions for different settings in each section of the blanket. Due to earlier work in developing breathability in nonwoven fabrics as well as soft hand-feel, the electric blanket fabric retains warmth without heating to excessive levels with the human body's ability to thermoregulate making electric nonwoven blankets favorable in both domestic and institutional uses. The recent trend for nonwoven blankets to be cordless or rechargeable electrics is yet another trend that fuels innovation. Given the current climate of energy-efficient heating solutions, perhaps electric nonwoven blankets will capture even more market share.
 

The Middle East and Africa nonwoven blankets held the largest share in 2024. Across the region, countries are adopting nonwoven blankets for many purposes: to provide refugees and disaster relief, luxury hospitality services, and everything else in between. Increased urbanization, hospitality infrastructure in tourism hot spots, and rising disposable income in GCC countries create new premium opportunities and utility-grade nonwoven blankets to find their place in the market. The healthcare sector in MEA is also an area of growth, with further investment in hospitals and clinics focusing on disposable solutions and hygienic practices, nonwoven blankets will likely find steady demand.
 

Nonwoven blankets are also widely utilized by several humanitarian organizations in the region, within the refugee camps, due to both their cost and transportation logistics. Increased adoption of nonwoven blankets is ever more likely with government investment and attention to public health, safety, and emergency preparedness. As manufacturing bases expand across North Africa and the overall logistics infrastructure improves, except for improved availability and affordability of nonwoven blankets in the Middle East and Africa. This will attract additional local suppliers into the region and further add to the competition in the market.
 

Nonwoven Blanket Market Share

Key players involved in the nonwoven blanket industry include:

• Fibertex Nonwovens A/S (Schouw & Co.)
• Welspun India Limited
• AutoTech Nonwovens Private Limited
• Suominen Corporation
• Kimberly-Clark Corporation
• Freudenberg Group
• Fiberweb India Limited
• Asahi Kasei Corporation
   

Top players in the nonwoven blanket market are engaging in product development, partnerships with other entities, and sustainability as highlighted through recyclable and biodegradable product lines to expand their target markets. There is an emphasis on creating eco-friendly product lines made from recyclable and biodegradable materials that will appeal to a wider audience of consumers. Many manufacturers are adding automation features and AI-driven technology to their lines to improve performance and reduce product cycle times. Collaborating with designers and original equipment manufacturers allows companies to customize product features for market-specific regions and target users (healthcare, travel, emergency). Strategic acquisitions, as well as entering emerging markets, allow companies to expand their reach and presence. Most recently, marketing is shifting toward an e-commerce plan to enhance direct-to-consumer sales and better promote brand presence.