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In February 2017, Nitro Quimica launched its new product brand structure for nitrocellulose along with expansion of its products and service portfolio. This initiative will enhance nitrocellulose and derivatives product portfolio inks & varnishes applications. Furthermore, the company has been investing nearly 2% of its annual revenue on R&D to enable development of new products.
In June 2016, Nitro Quimica Corporation announced the acquisition of Alchemix Corporation, a producer of nitrocellulose-based solutions for dermatological products. This acquisition will enable the expansion of the company’s product portfolio and strengthen its participation in the North America market.
In July 2016, Nippon Paint India partnered with cellulose based manufacturer, IVM Chemicals to promote its wood coating products based on Japanese technology. This partnership will promote Nippon Paint’s existing coating products and IVM chemical brands in India.
Several major players are involved in various strategic collaborations to enhance their market presence and gain a competitive edge in the industry. Global nitrocellulose industry share is fragmented including :