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Nicotine pouches offer a convenient and discreet way to consume nicotine without the harmful effects of combustion, attracting smokers and non-smokers alike. Nicotine pouches come in a wide range of flavors, including mint, fruit, and traditional tobacco. This variety allows users to choose pouches that suit their taste preferences, making the experience more enjoyable and satisfying, thus it will foster market growth. Nicotine pouches provide a convenient and accessible way for individuals to manage nicotine withdrawal symptoms during smoking cessation efforts. The ease of use and portability of nicotine pouches make them a practical choice for individuals transitioning away from cigarettes.
The flavored segment reached USD 4.8 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to being particularly popular among younger demographics who are drawn to novel and trendy flavor options.
Nicotine pouches market size was USD 6.6 billion in 2023 and is expected to register 17.5% CAGR from 2024-2032 owing to the increasing awareness of the health risks of smoking traditional tobacco products among consumers worldwide.
North America nicotine pouches industry recorded 37% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to being marketed as a safer alternative to traditional tobacco products like cigarettes in the region.
Kretek International