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Nicotine Pouches Market Share
The nicotine pouches industry is moderately fragmented with several regional players across the globe. In 2023, dominant market players, including Swedish Match – ZYN, British American Tobacco (BAT) – Lyft, Philip Morris International, Swedish Match - On! Japan Tobacco International (JTI) - Nordic Spirit. These companies often leverage their existing distribution networks and resources to penetrate the market. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence.
Nicotine Pouches Market Companies
Major players operating in the nicotine pouches industry are:
- 22nd Century Group - Moxy
- Black Buffalo Inc. - Black Buffalo
- British American Tobacco (BAT) - Lyft
- GN Tobacco - White Fox
- Japan Tobacco International (JTI) - Nordic Spirit
- Kretek International - Dryft
- NGP Empire - Killa
- Philip Morris International
- R. J. Reynolds - Velo
- Redwood - ZERO
- Rogue - Rogue
- Skoal - VELO
- Swedish Match - On!
- Swedish Match - ZYN
- Turning Point Brands - UPROAR
Why is the demand for flavored nicotine pouches growing?
The flavored segment reached USD 4.8 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to being particularly popular among younger demographics who are drawn to novel and trendy flavor options.
How big is the nicotine pouches industry?
Nicotine pouches market size was USD 6.6 billion in 2023 and is expected to register 17.5% CAGR from 2024-2032 owing to the increasing awareness of the health risks of smoking traditional tobacco products among consumers worldwide.
What is the size of the North America nicotine pouches market?
North America nicotine pouches industry recorded 37% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to being marketed as a safer alternative to traditional tobacco products like cigarettes in the region.
Who are the key leaders in the nicotine pouches industry?
Kretek International