Network Traffic Analytics Market Size By Component (Solutions [Network Traffic Monitoring, Network Visibility, Network Performance, Network Security, Network Capacity Planning], Services [Integration and Deployment Service, Consulting Service, Training and Support Service, Managed Service]), By Deployment Model (On-premise, Cloud), By End-use (Service Providers [Cloud Service Provider, Telecommunication Service Provider, Internet Service Provider, Managed Service Provider], Enterprise [BFSI, IT & Telecom, Healthcare, Education, Retail, Energy and Utilities]), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Network Traffic Analytics Market Size

Network Traffic Analytics Market size exceeded USD 1.5 billion in 2019 and is estimated to grow at over 17% CAGR between 2020 and 2026.
 

The industry is forecast to undergo a dynamic transition due to an increase in the deployment of various IT solutions and a steep rise in security risks in verticals such as IT & telecom, retails, banks, financial institutions, and healthcare. Rising competition has pressurized enterprises in deploying network monitoring systems to ensure a competitive edge in a dynamic market.
 

Moreover, the growing stress on networking infrastructure due to work-from-home policies amid the COVID-19 outbreak has also assisted in market growth. For instance, in March 2020, Cloudflare reported an additional stress of over 25% on global fixed and wireless networks after the imposition of global quarantine policies. The amount of data traffic transmitted over networks is witnessing a rapid spike and is expected to propel the market revenue globally.
 

IoT and BYOD technologies to fuel market demand for network traffic analytics technologies

The network traffic analytics market is witnessing rapid growth in the wake of evolving technologies such as IoT and BYOD. It is projected that around four billion people and 30 billion devices will be connected to the internet by 2020. Such amount of IoT network traffic is anticipated to make network management and capacity planning more difficult. Consequently, network traffic analytics will face an unprecedented demand as it provides an accurate and real-time analysis of data transmission parameters for these new technologies.
 

Network Traffic Analytics Market Analysis

The solutions segment in Canada market heldover 75% share in 2019 due to a rise in the acceptance and usage of various technologies, such as cloud computing, Voice over Internet Protocol (VoIP), and connected devices, traffic on the network has increased tremendously, slowing down the overall functioning speed of the network. As the stress on the network has increased, enterprises are now adopting network traffic analytics solutions.
 

Canadian enterprises are also keenly monitoring network traffic during the ongoing COVID-19 pandemic with the assistance of network traffic analytics software. Monitoring the inflow and outflow of data helps in timely remediation of network congestion, improving market competitiveness of service providers. The information produced by these network traffic monitoring solutions can be used for multiple IT operations and security cases.
 

In France network traffic analytics market, the cloud segment is set to exhibit substantial growth rate of nearly 25% through 2026 impelled by rise in high-speed networks along with increase in the number of data centers, which requires robust network traffic analytics and management. The cloud platform is an alternative to store and process vast data as it enables high-performance computing and data storage capabilities. Furthermore, this deployment model is majorly adopted by French SME owing to the benefits offered such as operational efficiencies, reduced costs, and flexibility.
 

The cloud service provider segment in Israel held around 10% market share in 2019 driven by an increase in malware attacks. Nearly 400,000 new malware attacks are recognized daily, attacking the public clouds and SaaS providers’ environment, damaging the critical data. Hence, it is necessary for cloud service providers to monitor network traffic, data movement, and application activity at all stages of the cloud environment. This will support in speedy discovery & removal of vulnerabilities and eliminate potential threats.
 

Europe network traffic analytics market accounted for more than 25% revenue share in 2019. The regional industry is characterized by the presence of the leading telecom companies in the world such as Vodafone, Softbank Group, and Telefonica S.A. These enterprises are increasingly deploying network traffic analytics tools for cloud network analysis and security management. In addition, the growing market penetration of network traffic analytics tools in the UK and Germany to support data center virtualization will accentuate the market growth.
 

European cloud computing SME are rapidly adopting network traffic analytics tools for efficient network management and reducing cybersecurity policy violation. This is another major factor contributing to the expanding market presence of network traffic analytics technologies in the region.
 

Network Traffic Analytics Market Share

The global network traffic analytics market is characterized by intensified rivalry amongst major players and fueled by strategic partnerships & new product launches. For instance, in November 2019, Plixer acquired Great Bay Software, a provider of endpoint visibility solutions that identifies managed, unmanaged, and unauthorized devices across complex networks. Similarly, in June 2019, Kentik partnered with PacketFabric to provide high scalable networking solutions for enterprises and service providers globally to secure network traffic visibility.
 

The emergence of several SME in the market such as :

Kentik, Netflow Auditor , Nyansa, has pressurized established players to continuously launch new products with added functionalities to maintain market share and profitability. For instance, in May 2020, 2019, Kentik raised USD 23.5 million in investor funding from Vistara Capital Partners. The freshly infused capital is expected to help the company offer a stiff competition to major industry rivals.
 

Some of the key players operating in the network traffic analytics market are:

• Accenture Plc
• Allot Communication
• Ascom Holdings
• Bradford Networks
• Cisco Systems, Inc
• Flowmon, Inc
• Genie Networks
• Huawei
• IBM Corporation
• Juniper Networks
• Kentik
• Microsoft Corporation
• Netmon, Inc
• Netreo, Inc
• Nokia Networks
• Palo Alto Networks
• Plixer
• SolarWinds
• Symantec (Broadcom)
• Zenoss

This market research report on network traffic analytics includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

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Market, By Component

• Solution
  • Network Traffic Monitoring
  • Network Visibility
  • Network Performance
  • Network Security
  • Network Capacity Planning
  • Others
• Service
  • Integration and Deployment Service
  • Consulting Service
  • Training and Support Service
  • Managed Service

Market, By Deployment Model

• On-premise
• Cloud

Market, By End-use

• Service Providers
  • Cloud Service Provider
  • Telecommunication Service Provider
  • Internet Service Provider
  • Managed Service Provider
• Enterprises
  • BFSI
  • IT & Telecom
  • Healthcare
  • Education
  • Retail
  • Energy and Utilities
  • Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America, Middle East & Africa (LAMEA)
  • Brazil
  • Mexico
  • Argentina
  • South Africa
  • UAE
  • Saudi Arabia
  • Israel