Natural Food Flavors Market Size - By Source (Plant Based, Animal Based), Flavor Type (Fruit Flavors, Vegetable Flavors, Herb & Spice Flavors, Meat and Seafood Flavors, Dairy Flavors), Application, Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

Natural Food Flavors Market Size

Natural Food Flavors Market size was valued at USD 7.8 billion in 2022 and is anticipated to register a CAGR of over 5.5% between 2023 and 2032. As consumers become more health-conscious and concerned about the ingredients in their food, there is a growing demand for natural food flavor. These flavors are perceived as safer alternatives to synthetic counterparts.
 

In addition, the trend towards healthier eating habits, including the reduction of artificial additives and preservatives, has boosted the demand for market.
 

The Natural food flavors can be more expensive to produce compared to synthetic flavors. This cost factor may deter some food manufacturers from using them. In addition, Natural flavors often have a shorter shelf life compared to synthetic alternatives, which can pose challenges for food products with longer shelf lives.
 

COVID-19 Impact

Amidst the pandemic, consumers became more health-conscious and focused on building their immune systems. This led to a higher demand for natural and healthy food and beverage options, including those with natural flavors. Many consumers turned to comfort foods, and natural flavors were used to enhance these products while still aligning with healthier eating trends. The closure of many restaurants and the reduced operations of the foodservice industry during lockdowns affected the demand for natural food flavors used in restaurant dishes. However, this was offset by increased demand for packaged and processed foods with natural flavors for at-home consumption.
 

Natural Food Flavors Market Trends

The surge in e-commerce and direct-to-consumer sales channels during lockdowns allowed for increased access to natural food flavor products. Online sales and marketing became important avenues for reaching consumers. In addition, advances in food technology and innovation have led to significant improvements in the taste and quality of plant-based foods. These products are becoming more appealing to a wider range of consumers.
 

Natural Food Flavors Market Analysis

Based on source, plant-based source segment dominated around USD 5 billion revenue in 2022. Plant-based options cater to individuals with dietary restrictions such as vegetarians, vegans, and those with allergies or intolerances to animal products. This creates a growing demand for plant-based flavors and food products.
 

Based on flavor, fruit flavor segment accounted for 30.5% of the natural food flavors market share in 2022. Fruits come in a wide variety of flavors, from tropical fruits like mango and passion fruit to classic options like strawberry and blueberry. This diversity allows for a broad range of flavor options in food and beverages. In addition, the natural sugars present in fruits can be used to sweeten products, reducing the need for added sugars, which aligns with consumer concerns about sugar intake.
 

Based on application, the beverage segment held over 35.6% of the market share in 2022. Consumers are increasingly seeking healthier beverage options, and natural flavors align with this trend. Natural fruit and botanical flavors are often perceived as healthier and more wholesome than artificial counterparts. In addition, the demand for functional beverages with added health benefits, such as probiotics, antioxidants, and vitamins, is increasing. Natural flavors can enhance the taste of these products while maintaining a health-conscious image.
 

The Asia pacific natural food flavors market size reached USD 2.7 billion revenue in 2022. As global consumers increasingly seek healthier and more natural food options, there is a growing demand for products with clean labels and fewer artificial additives. The Asia-Pacific region, with its focus on natural ingredients and traditional food practices, aligns well with this trend. In addition, the food and beverage industry in the Asia-Pacific region is rapidly expanding due to rising incomes, urbanization, and changing consumer preferences.
 

Natural Food Flavors Market Share

Major companies operating in the natural food flavors industry includes:

• Givaudan
• Firmenich
• Symrise
• International Flavors & Fragrances (IFF)
• Kerry Group
• Archer Daniels Midland (ADM)
• BASF
• Sensient Technologies
• Takasago International Corporation
• Huabao International Holdings Limited
• Robertet SA
• MANE SA

The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.
 

Natural Food Flavors Industry News

• In Nov 2021, BASF acquired Horta S.r.l., an Italian company. This acquisition is expected to increase the geographical expansion of the company.
   

The natural food flavors market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:

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Market, By Source

• Plant Based
• Animal Based

Market, By Flavor Type

• Fruit and flavor
• Vegetable flavor
• Herb and spice flavor
• Diary flavor
• Others

Market, By Application

• Beverages
• Dairy
• Nutrition and health
• Savory
• Bakery & Confectionery
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Egypt