Natural Cosmetics Market Size - By Product Type (Skin Care and Sun Care, Hair Care, Body Care, Men’s Grooming, Makeup, Fragrance), By Packaging Type, By Price Range, By Consumer Group, By Distribution Channel, & Global Forecast 2024 – 2032

Natural Cosmetics Market Size

Natural Cosmetics Market size was valued at USD 37.9 billion in 2023 and is anticipated to register a CAGR of over 5.1% between 2024 and 2032. Natural Cosmetics are beauty and personal care products that are made from natural ingredients, typically derived from plants, minerals, and other naturally occurring substances. These products minimize the potential side effects and environmental concerns that appear due to use of synthetic chemicals, preservatives, and additives.
 

One significant driver is the rise in expenditure on health and hygiene products, as consumers increasingly prioritize wellness and seek products aligned with their health-conscious lifestyles. The surge in skin problems induced by synthetic elements in conventional beauty products and cosmetics has also fueled the demand for natural alternatives, with consumers recognizing the potential risks associated with synthetic ingredients. Additionally, the increase in disposable income among consumers has provided the financial means to choose premium natural cosmetic products. The rise in awareness about the benefits of chemical-free personal care products has played a pivotal role, encouraging consumers to go for formulations that utilize plant-based, organic, and naturally derived ingredients.
 

One major setback is the lack of proper regulations governing natural ingredients, as FDA sets standards for the permissible use of preservatives in many natural cosmetics products. But many players find it challenging to find natural substances that can be used in industrial amounts as a substitute for synthetic preservatives. Another significant restraint is the limited shelf life of natural cosmetics when compared to traditional cosmetic products that often contain synthetic preservatives. Natural formulations, reliant on organic and plant-based components, can be more prone to spoilage and microbial contamination, impacting their durability and potentially limiting their mass-market appeal.
 

Natural Cosmetics Market Trends

The market is experiencing a significant surge, driven in part by the rapid progression of the e-commerce industry. Consumers increasingly prefer the convenience of online shopping, allowing them to explore and purchase a wide array of natural beauty products from the comfort of their homes. E-commerce platforms provide an extensive reach for natural cosmetic brands, enabling them to connect with a global audience and educate consumers about the benefits of their products.
 

A prevailing trend in the business is the move towards customization and personalization. Consumers are seeking beauty products that cater to their unique skin types, tones, and concerns. Brands are responding by offering customizable formulations that allow customers to tailor their skincare and makeup to meet their specific needs.
 

In response to heightened environmental awareness, the industry is witnessing a noteworthy shift towards eco-friendly and zero-waste packaging. Brands are increasingly adopting sustainable packaging solutions, such as biodegradable materials, recyclable containers, and minimalist designs to minimize their environmental impact. This trend aligns with the values of environmentally conscious consumers who seek products that not only feature natural and organic formulations but also contribute to reducing plastic waste.
 

Natural Cosmetics Market Analysis

Based on product type the market is segmented into Skin & Sun Care, Hair Care, Body Care, Men's Grooming, Makeup, and Fragrance. Among these segments, Skin & Sun Care emerges as the largest industry holder of USD 15.5 billion in 2023, highlighting the main consumer emphasis on skincare and sun protection. This dominance can be attributed to a growing awareness of the importance of natural ingredients in promoting skin health and addressing concerns like aging and environmental damage.
 

Based on the packaging type the natural cosmetics market is divided into bottles and jars, tubes, pencils and sticks, pouches and sachets, and others such as roll-ons. Among these, bottles and jars emerge as the largest segment, capturing a substantial 35% industry share. The prominence of bottles and jars can be attributed to their versatility and suitability for various cosmetic formulations. These packaging options provide a protective environment for sensitive natural ingredients.
 

Based on the price range the market can be bifurcated into premium price range and economical price range. Based on consumer group the industry is divided into men, women, and kids. Women have been more actively engaged in beauty and skincare routines, leading to a higher demand for a diverse range of natural cosmetic products. Additionally, the increasing awareness among women about the benefits of natural ingredients and the desire for clean beauty options.
 

Based on distribution channels the natural cosmetics market is separated into online channels and offline channels. Online channels include E-commerce platforms and company websites, providing consumers with the convenience of browsing and purchasing Natural Cosmetics from the comfort of their homes. The offline channels consist of specialty stores, mega retail stores and others like departmental stores, etc.
 

Europe has established itself as the leading natural cosmetics market, fueled by the presence of major startups in the region. The European market has been quick to embrace and champion the principles of clean beauty, driving the demand for natural cosmetic products. However, Asia Pacific region is seen emerging as a dynamic and rapidly growing player in the industry. This is due to a heightened awareness of the benefits of natural ingredients and an increasing population of working millennials who prioritize clean and sustainable beauty practices. In this region, consumers, with their rising disposable incomes, are demonstrating a willingness to invest more in natural products as part of their self-care routines.
 

Natural Cosmetics Market Share

The natural cosmetics market share data shows that the top two players, L'Oréal S.A. and The Estée Lauder Companies Inc., hold a combined market share of over 15%. This indicates their strong dominance in the market. Johnson & Johnson Services, Inc. is a strong player in the skincare segment, with its Aveeno brand being a leader in this category. Shiseido Co., Ltd., Unilever PLC, and Hain Celestial are all major players with a strong presence in different regions and product categories. Natura & Co Holding S.A. is a leading player in the Latin American market. Coty Inc., Lush Retail Ltd., and Weleda AG are all niche players with a strong focus on specific product categories or target markets.
 

The industry share data shows that the natural cosmetics market is dominated by a few large players. However, there are also a number of niche players with a strong focus on specific product categories or target markets. The market is expected to continue to grow in the coming years, driven by increasing consumer demand for natural and organic products.
 

Natural Cosmetics Market Companies

Major players operating in the Global Natural Cosmetics industry include:

• L'Oréal SA
• Estée Lauder Companies Inc.
• Burt’s Bees
• 100% Pure
• Avon Products, Inc.
• Arbonne International LLC
• Bare Escentuals Beauty Inc.
• Johnson & Johnson
• Beiersdorf AG
• Procter & Gamble Co.
• Shiseido Co., Ltd.
• Aveda Corporation
• Amway Corporation
• Coty Inc.
   

Natural Cosmetics Industry News

• In August 2023, L'Oréal announced that it has completed its acquisition of luxury beauty brand Aesop. This will help L'Oréal to enter the natural cosmetic market in the Asia Pacific. Aesop is a luxury brand which uses vegan and organic ingredients only and is cruelty-free to produce their products and has a gender-neutral approach.
   
• In August 2023, The Body Shop introduced its Full Flower Collection perfume line, which is vegan and cruelty free. Even the bottles and caps used for packaging are designed to be more sustainable, made from recycled glass, naturally renewable wood, and cork.
   
• In March 2023, True Botanicals, a natural skincare brand, gained a series B investment from NextWorld, a San Francisco-based growth equity firm. This will accelerate True Botanicals’ retail footprint while advancing its mission around social and environmental impact.
   

The Natural Cosmetics market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume   from 2018 to 2033, for the following segments:

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By Product type, 2018 - 2032

• Skin Care and Sun Care
  • Lotions
  • Creams
  • Balms
  • Face Oils
  • Serums
  • Masks
  • Others (Toners, Exfoliators, etc.) 
• Hair Care
  • Shampoo
  • Conditioner
  • Mask
  • Oil
  • Others (Scrubs, Serums, etc.)
• Body Care
  • Lotion
  • Creams
  • Body Butter
  • Oil
  • Scrub
  • Lip Balm
  • Others (Body wash, Soaps, Bath bombs, etc.)
• Men’s Grooming
  • Beard Oils
  • After Shave
  • Shaving Cream
  • Others (Serums, etc.)
• Makeup
• Facial Products
  • Foundation
  • Concealer
  • Primer
  • Face powders
  • Others (Blush, Highlighter, Contour, etc.)
• Eye Products
  • Eye Shadow
  • Eye Liner
  • Kohl
  • Mascara
  • Others (Eye lashes, eye primer, etc.)
• Lip Products
  • Lipstick
  • Lip Liner
  • Lip Gloss
  • Others (Lip Tints, Primer, etc.)
• Others (Body Shimmers, Brushes, etc.)
• Fragrance
• Body Mists
• Intense Perfumes
• Natural Deodorants
• Others (Solid Perfumes, etc.)

By Packaging Type, 2018 - 2032

• Bottles and Jars
• Tubes
• Pencils and Sticks
• Pouches and Sachets
• Others (Roll-ons, etc.)

By Price range, 2018 - 2032

• Premium Range
• Economical Range

By Consumer Group, 2018 - 2032

• Male
• Female
• Kids

By Distribution channel, 2018 - 2032

• Online channels
  • E-commerce
  • Company websites 
• Offline channels
  • Specialty Stores
  • Mega Retail Stores
  • Others (Departmental Stores, Pharmacies, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia 
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa