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The nail polish industry is moderately fragmented with several regional players across the globe. In 2023, dominant market players, including Shiseido Co., Ltd., Coty, Inc., L’Oreal Group, Unilever Group, Revlon, Estee Lauder, Procter & Gamble, and LVMH. These companies often leverage their existing distribution networks and resources to penetrate the market. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence.
Major players operating in the nail polish industry are:
The acrylic segment recorded USD 3.5 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to beauty salons and nail spas offering acrylic nail services.
Nail polish market size was USD 9.5 billion in 2023 and is expected to register 6.2% CAGR from 2024-2032 owing to the rising beauty influencers on social media platforms like Instagram, TikTok, and Pinterest worldwide.
China Glaze, Coty, Inc., Deborah Lippmann, Essie, Estee Lauder, ILNP, L
North America nail polish industry held 33% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to growing emphasis on self-care and wellness among consumers in the region.