Nail Polish Market Analysis

Based on the product type, the market is segmented into regular, gel, acrylic, Polygel, dip powder, among others. In 2023, the acrylic segment accounted for revenue of around USD 3.5 Billion in the year 2023 and is expected to reach USD 6.2 billion by 2032. Beauty salons and nail spas offering acrylic nail services play a significant role in driving demand for acrylic nail polish. As more salons incorporate acrylic nail enhancements into their service offerings, consumers have easier access to these treatments, leading to increased adoption. Acrylic nail polish offers ample opportunities for customization and personalization, allowing individuals to express their unique style and preferences, which in turn drives business landscape.

Based on consumer group the nail polish market is segmented into men, women, and kids. In 2023, the women segment emerged as the dominant, commanding a market share of around 88% and expected to reach 89% by 2032. Nail polish is often considered a fashion accessory and a way to express personal style. Trends in nail art such as French tips & twists, gradient nails, animal print, and color preferences influence consumer demand, with new shades and designs continually emerging in the market, thus it drives business development.

The North America nail polish market is expected to reach for revenue of around USD 5.4 Billion by 2032. The market has benefited from the growing emphasis on self-care and wellness among consumers in North America. Many people view nail care and manicures as a form of self-expression and relaxation, leading to increased demand for nail polish products and nail salon services.

The market experiences seasonal and holiday-driven demand spikes, with consumers in North America seeking specific colors and themes to celebrate occasions such as Halloween, Christmas, Valentine's Day, and summer vacations. Nail polish brands capitalize on these trends by releasing limited-edition collections and themed nail polish sets.