Nail Polish Market Size – By Product Type, By Material, By Price Range, By Consumer Group, By Distribution Channel, Forecast, 2025 – 2034

Nail Polish Market Size

The global nail polish market was estimated at USD 9.9 billion in 2024. The market is expected to grow from USD 10.4 billion in 2025 to USD 18.4 billion in 2034, at a CAGR of 6.5%.
 

The demand for gel-based, breathable, and non-toxic nail polishes is increasing as consumers seek healthier alternatives to traditional formulas. With increased awareness regarding harmful chemicals such as formaldehyde, toluene, and dibutyl phthalate (DBP), leading brands have introduced "3-free," "5-free," and even "10-free" formulations. Consumers are particularly drawn to vegan and cruelty-free nail polishes, as ethical beauty standards gain prominence. For example, L'Oréal’s Essie line and Coty’s OPI have introduced plant-based formulas that cater to this shift in preference. Moreover, regulatory compliance from organizations like the European Chemicals Agency (ECHA) and the U.S. Food and Drug Administration (FDA) has encouraged companies to remove harmful chemicals from their nail polish formulations.
 

However, there are some challenges in this market. The nail polish industry faces increasing scrutiny due to health and environmental concerns. Regulatory bodies such as the EU Cosmetic Regulation (EC No 1223/2009), the U.S. FDA, and the California Safe Cosmetics Program enforce strict guidelines on chemical formulations, labeling, and safety disclosures.
 

For example, California’s Proposition 65 mandates companies to list any chemical that could potentially cause harm, leading to increased compliance costs. Moreover, concerns over volatile organic compounds (VOCs) present in some formulations have led to tighter restrictions on air quality emissions, particularly in enclosed spaces like nail salons. These regulatory challenges make it difficult for smaller brands to achieve economies of scale, thereby limiting market expansion.
 

Nail Polish Market Trends

• The global nail polish industry is undergoing significant transformation, driven by evolving consumer preferences, sustainability initiatives, and technological advancements. The shift towards vegan, breathable, and chemical-free formulations has propelled leading manufacturers to innovate, integrating plant-based ingredients and water-permeable technology to cater to health-conscious consumers. Additionally, the expansion of premium and luxury nail polish segments, particularly in North America and Europe, is being fueled by increasing disposable incomes and a preference for long-lasting, salon-quality finishes.
   
• The rise of e-commerce and direct-to-consumer (DTC) sales models has also enabled both established and emerging brands to reach a wider audience, with AI-powered virtual try-on tools enhancing the online shopping experience. Furthermore, companies are investing in sustainable packaging solutions, such as biodegradable bottles and refillable containers, aligning with global environmental regulations and consumer demand for eco-friendly beauty products.
   
• Governments worldwide are actively supporting domestic production and innovation in the nail polish industry by introducing incentives for chemical-free formulations, funding for research in sustainable raw materials, and strict regulatory frameworks to ensure product safety. In regions such as the European Union and North America, regulatory bodies like the FDA, ECHA, and REACH have imposed restrictions on harmful chemicals, encouraging companies to shift towards "clean beauty" formulations. Additionally, government-backed initiatives promoting local manufacturing such as China’s "Made in China 2025" and the U.S. Small Business Administration's funding for cosmetic startups are helping small and mid-sized brands scale their operations.
   

Nail Polish Market Analysis

• The nail polish market by product type is segmented into regular, gel, acrylic, polygel, dip powder, and others.
   
• The acrylic segment generated a revenue of USD 3.7 billion in 2024 and is anticipated to surpass USD 7.1 billion by 2034.
   
• Beauty salons and nail spas offering acrylic nail services play a significant role in driving demand for acrylic nail polish. As more salons incorporate acrylic nail enhancements into their service offerings, consumers have easier access to these treatments, leading to increased adoption.
   
• Acrylic nail polish offers ample opportunities for customization and personalization, allowing individuals to express their unique style and preferences, which in turn drives business landscape.
   

• The nail polish market by consumer group is segmented into men, women, and kids.
   
• The polymer segment was the leading segment in this market in 2023 with a revenue of USD 1.8 billion and has a market share of around 31.5%.
   
• The women's segment dominates the nail polish market due to long-standing beauty and grooming habits, cultural influences, and evolving fashion trends. Nail care has been an essential part of women's beauty routines for centuries, with evidence of nail coloring dating back to ancient civilizations like Egypt and China.
   
• Modern beauty standards further reinforce the importance of well-manicured nails, with many women using nail polish as a form of self-expression, confidence, and personal style.   
   

• The North America nail polish market was valued at around USD 3.3 billion in 2024 and is anticipated to register a CAGR of 6.5% between 2024 and 2034.
   
• North America dominates the market due to strong consumer spending on personal care, a well-established beauty industry, and a high number of nail salons and professionals. The region is home to some of the world's leading nail polish brands, including OPI, Essie, and Sally Hansen, which continuously innovate with new formulations and trends.
   
• Additionally, the U.S. has a thriving nail salon culture, with over 30,000 nail salons operating nationwide, many of which offer specialized services like gel, acrylic, and dip powder applications.  
   

Country-level Analysis

• North America: In 2024, the nail polish market revenue for the U.S. was around USD 3.3 billion and is expected to reach USD 6.1 billion by 2034. North America dominates the market due to several key factors. The region's strong beauty and personal care culture, coupled with high disposable income levels, drives consistent consumer spending on nail care products. The presence of major nail polish manufacturers and established retail networks ensures widespread product availability. Additionally, the popularity of professional nail services, nail art trends on social media platforms, and the growing preference for at-home manicures contribute to market growth. The region's emphasis on product innovation, including the development of long-lasting formulations, non-toxic alternatives, and specialized treatments, further strengthens its market position. The increasing consumer awareness about clean beauty products and sustainable packaging also influences purchasing decisions in North America.
   
• Europe: Europe held a market share of around 23% in 2024 and is expected to grow at a robust CAGR of 6.4% during the forecast period. The Europe nail polish industry is driven by a strong beauty-conscious consumer base, a growing preference for sustainable and non-toxic formulations, and a well-established professional nail care market.
   
• Countries like France, the UK, Germany, and Italy lead the industry, with a high demand for premium and salon-quality nail products. European consumers are increasingly inclined toward vegan, cruelty-free, and eco-friendly nail polishes due to rising environmental awareness and stringent EU cosmetic regulations that limit harmful chemicals like formaldehyde and toluene.
   
• Asia Pacific: China dominated the Asia Pacific nail polish market in 2023 acquiring a market revenue of USD 1.5 billion in 2024 and is expected to grow during the forecast period from 2025-2034. China dominates the Asia Pacific market due to its vast consumer base, increasing disposable income, and rapidly expanding beauty industry. With a growing middle class and an increasing focus on personal grooming, Chinese consumers are more willing to invest in premium nail products, including gel, acrylic, and dip powder options.
   
• The influence of K-beauty and J-beauty trends, which emphasize well-groomed and aesthetically pleasing nails, has also fueled demand for innovative formulations and trendy nail colors. Additionally, the rise of e-commerce platforms like Tmall, JD.com, and Taobao has made nail polish brands more accessible to consumers, allowing both international and domestic players to thrive in the market.
   

Nail Polish Market Share

• The top 5 companies in the nail polish industry such as Shiseido Co., Ltd., Coty, Inc., L’Oreal Group, Unilever Group, and Procter & Gamble hold a market share of 20-25%.
   
• Shiseido is focusing on clean and sustainable beauty in the nail polish segment. It introduced breathable and plant-based formulas under its luxury and drugstore brands to cater to health-conscious consumers.
   
• Coty owns popular nail polish brands like OPI and Sally Hansen, which dominate both salon and retail markets. The company has been actively expanding its gel and long-wear formulas, launching vegan and cruelty-free collections to align with changing consumer preferences. OPI has introduced collaborations with celebrities and movie franchises to drive sales and maintain its trend-setting position.
   

Nail Polish Market Companies

• L’Oreal Group, one of the prominent players in the nail polish industry, reported an annual revenue of USD 43.1 billion in 2023. L’Oreal has been at the forefront of technology-driven beauty innovations, incorporating smart nail polish formulas with self-repairing and quick-drying properties. It expanded its Essie brand’s presence in premium and clean beauty segments, introducing formaldehyde-free and plant-based nail polishes.
   
• Unilever Group, another prominent player in the nail polish market, reported an annual revenue of USD 62.8 billion in 2023. Unilever has been gradually strengthening its personal care and cosmetics portfolio, including nail polish, through acquisitions and sustainability-focused product launches. It has been investing in eco-friendly and biodegradable nail polish formulations, responding to increasing consumer demand for ethical beauty choices.
   

Major players operating in the nail polish market are:

• China Glaze
• Coty, Inc.
• Deborah Lippmann
• Essie
• Estee Lauder
• ILNP
• L’Oreal Group
• LVMH
• OPI Infinite Shine
• Orly
• Procter & Gamble
• Revlon
• Sally Hansen
• Shiseido Co., Ltd.
• Unilever Group
   

Nail Polish Industry News

• In October 2023, L’Oréal announced a minority investment in Shinehigh Innovation, a leading biotech firm in China, aiming for a lasting collaboration to develop eco-friendly beauty solutions. Founded in 2017 by Prof. Jiaheng Zhang, Shinehigh specializes in cutting-edge supramolecular chemistry. This partnership allows L'Oréal to overcome challenges in raw materials and innovate formulations for skin, hair, and scalp care, enhancing benefits for consumers.
   
• In April 2023, Givaudan, a global leader in Fragrance & Beauty, finalized the acquisition of a significant cosmetic ingredient’s portfolio from Amyris, Inc. Amyris, a leading biotechnology company, focuses on sustainable consumption across various markets. The collaboration aims to utilize Amyris’ technology platform to develop top-performing bio-fermented ingredients for beauty products.
   
• In March 2022, L'Oréal announced a new investment in Geno, a biotech firm focused on sustainable beauty ingredients, alongside Unilever and Kao. This investment, through L'Oréal's BOLD venture fund, aims to develop eco-friendly ingredients from living organisms. Leveraging Geno's expertise, L’Oréal plans to replace traditional ingredients with bio-based alternatives, particularly those from plant-based sugars, across its product line, advancing its goal of eco-designed products with renewable ingredients.
   

The nail polish market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Regular
• Gel
• Acrylic
• Polygel
• Dip Powder
• Others (Builder Gel, Hard Gel Nail Polish, etc)

 Market, By Price Range

• Low (
• Mid (USD 25-USD 50)
• High (>USD 50)

Market, By Consumer Group

• Men
• Women
• Kids

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Beauty Retailers
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA