Nail Care Products Market Size - By Product Type, By Consumer Group, By Price, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Nail Care Products Market Size

The global nail care products market was estimated at USD 23.6 billion in 2024. The market is expected to grow from USD 24.7 billion in 2025 to USD 38.9 billion in 2034, at a CAGR of 5.2%. The market is driven by surging interest in personal grooming and self-care along with rising demand for natural products.
 

The market is further driven by technological advancement in nail care and expansion of nail salons and professional services along with rising consumer spending on nail care. The increasing focus on self-grooming and personal care has led to nail care to the essential of daily beauty practices. According to a 2022 report by the American Marketing Association, 72% of consumers say they only trust brands that are transparent about their ingredients and production processes. New products, such as gel polishes and extended-wear treatments, provide enhanced strength, chip resistance, and quick application time. These technologies ensure that high-performance nail products match the growing demand from consumers. The increasing demand for gel nails and acrylic nails is fueling the demand for UV and LED curing lamps in professional salons and domestic use.
 

As the beauty market is expanding, professional nail care service demand in nail salons and spas is increasing. Professional-quality nail care products like gel polishes, nail extensions, and professional nail treatments are utilized increasingly by beauty professionals. There are estimated to be 23,745 nail salons in the United States, based on the County Business Patterns. Social media and digital technology have also impacted salons. Nail art ranks among the five most tagged objects on both Pinterest and Instagram.
 

Nail Care Products Market Trends

• The market of nail care is at a phase of rapid growth and development because of technology and innovation, redefining nail colour, nail design, and nail care. All these changes are creating new opportunities for the customer as well as the professionals to customize and amplify their creativity journey.
   
• With the convergence of artificial intelligence (AI) and augmented reality (AR) in nail treatments to the emergence of at-home beauty products and solutions, and the increased focus on health-oriented and environment-friendly formulations, the nail segment is witnessing a deep change.
   
• Furthermore, new online and in-store shopping experiences allow for greater discovery, experimentation, and personalization. These technologies enhance the customer experience by delivering personalized solutions and enabling users to visualize designs before application.
   
• OnNab launched a new home nail painting machine. Capable of printing in full colour the process takes just 20 seconds and provides a long-lasting quality print. OnNab uses the latest 3D printing technology and a smart app to achieve accurate, detailed, and long-lasting artistic prints for your nails.
   

Nail Care Products Market Analysis

The market by product type is segmented into nail polish, nail care treatments, nail polish removers, artificial nails & extensions and others. In 2024, the nail polish segment dominates the market generating revenue of USD 9.6 billion and nail care treatments segment is expected to grow at CAGR of around 5.3% during the forecast period 2025 to 2034.
 

• The trend of nail art has grown multifold with time. Originally, the nails were painted with various colors of nail paint. Nowadays, nail artists bring their imagination to the forefront by creating detailed patterns, applying hand-painting, stamping, and even 3D nail ornaments.
   
• Environmentally aware customers are opting for biodegradable nail polishes. Companies are adopting green ingredients, reducing waste, and providing a range of bright colors.
   
• Natural nail care is moving towards care and restoration. Nail oils with botanical extracts, vitamins, and essential oils are becoming popular. These products not only moisturize the nails but also make them stronger, with natural growth and strength.
   
• With the trend shifting to self-care, do-it-yourself natural nail masks are also on the rise. Ingredients such as olive oil, honey, and aloe vera are being mixed to form home care that nourishes, heals, and recovers nails.
   
• Essie launched plant-based & eco-friendly nail polish. The 80% plant-based polish contains sustainably sourced ingredients like cotton, corn and sugarcane. With a colorful array of nearly 20 cream-finish shades and the lightest packaging to date for the brand, the collection preserves the salon-quality wear hallmark of Essie for the perfect summer manicure.
   

According to the end user, the nail care products market is segmented into personal use and professional use. Professional use made up 64% of the market in 2024, due to surging interest in personal grooming and self-care along with rising demand for natural products.
 

• With growing interest in at-home nail care, consumers are buying nail care kits with all the supplies from nail clippers and buffers to gel polishes and nail art tools. They are appealing because they save time and are budget-friendly, enabling consumers to achieve salon-like finishes at home.
   
• Salons provide customized nail art treatments to meet customers who want custom designs. This may involve hand-painted work, gemstones, 3D decorations, and seasonal motifs that are chosen according to the client's own tastes.
   
• Sally Hansen re-launches press-on nail range, with moisturizing Vitamin E & B5 enriched adhesive and glue, all new shapes and designs. Non-damaging and easy to apply, every pack contain 30 nails in different sizes, lengths, and width.
   

According to the consumer group, the nail care products market is segmented into men and women. Women made up 74% of the market in 2024, due to the rising women population and surging women workforce.
 

• Young women are propelling the nail care category. Colored nail polish use is most prevalent among women between the ages of 18 and 24 with 85% reporting use versus 71% of all female respondents.
   
• There is also growing demand for brands that provide biodegradable packaging, plant-based ingredients, and products from sustainable sources, as more women care about the environmental impact of their purchases.
   
• Women are becoming increasingly interested in healthy nails, as well as appearance. This involves the use of nail strengtheners, cuticle oils, and nail care serums to treat damage from excessive manicures or environmental sources.
   

With about 79% of the North American market share and estimated USD 5.6 billion in revenue, the United States led the nail care products market in 2024. The expansion of the U.S. nail care products industry is primarily driven by surging interest in personal grooming and self-care along with rising demand for natural products along with rising women workforce.
 

• As DIY grooming and beauty practices are gaining popularity, consumers across America are doing manicures and pedicures themselves at home instead of going to nail salons. All this has created a demand for DIY nail care kits, gel polish kits, UV/LED lamps, nail clippers, buffers, and nail strengthener products.
   
• Nail art has been increasingly popular, particularly with U.S. women, following the popularity of social media websites such as Instagram, Pinterest, and TikTok. Consumers are buying nail polishes, nail decals, stamps, and art equipment to use as a form of creativity and personal expression.
   
• The market for nail care products is also gaining from the development of nail salons and spas in the United States. According to the County Business Patterns, there are an estimated 23,745 nail salons in the United States. Social media and digital technology have also affected salons. Nail art is one of the top five most tagged items on both Pinterest and Instagram.  
   

Europe: Increased focus on nail health and growth in nail salon and professional services have contributed to the European nail care products market's robust growth. There is a rising demand for nail care products that are cruelty free and natural such as nail polish. Manufacturers and key players are responding and launching plant-based & eco-friendly nail polish to cater market demand.
 

Nail Care Products Market Share

• The top five companies in Estée Lauder, Coty, L'Oréal, Shiseido, Unilever and they collectively hold a share of 12%-15% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• In collaboration with ModiFace, Essie launches Essie On-Hand, a virtual try-on salon that lets customers explore Essie nail polishes while utilizing the best nail try-on services available. This web-based application is the first to use primary camera technology; it tracks finger movement and nail shape using user back-facing camera while displaying a smooth virtual nail polish on the user's hand. The user can see the actual Essie shade owing to the accurate AR application and colour representation.
   
• Wingstop and OPI have partnered to introduce a new alliance that invites customers to order a snack and get their nails done simultaneously. The collaboration features OPI Rapidly Quick-Dry Nail Polish, designed to provide a perfect manicure in 60 seconds, avoiding long and complicated drying time.
   

Nail Care Products Market Companies

Major players operating in the nail care products industry are:

• Avon
• Colorbar Cosmetics
• Coty
• Cover Girl
• Cutex
• Essie
• Estée Lauder
• Gelish
• Kinetics Nail Systems
• L'Oréal
• OPI
• Revlon
• Sally Hansen
• Shiseido
• Unilever
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Essie introduction of its do-it-yourself design destination nail art studio. The franchise's two new technologies, jelly gloss and special effects, are developed to elevate the manicure to a new level. Created to move beyond typical manicures, the special effects line offers dazzling show-stopping effects with nine distinct finishes.
 

Kiki World has closed US$7m in financing in a funding round led by Estée Lauder Companies' (ELC) incubator division. Founder company launched the Nail Graffiti nail polish and gone on to roll out four others such as spot stickers and dyes for the hair.
 

Nail Care Products Industry News

• In January 2025, OPI introduces the innovative RapiDry range, an exclusive collection of 30 shades + a 3-in-1 clear coat, for smudge-proof nails in 60 seconds and wear for day. OPI’s iconic Drip-Dry Drops are paired with speedy solvents for one-coat, smudge-free color that dries from top to bottom in 60 seconds, alleviating smudge-stration.
   
• In July 2024, Sally Hansen Launched the new Sally Hansen salon effects nail strips, a line of simple-to-apply strips for nail art in minutes that can be used anytime, anywhere. Sally Hansen salon effects nail strips provide up to 14 days of wear time and are made with high-quality, flexible, non-drying material for the best fit over natural nails, with different shapes or length. 
   
• In February 2022, Sally Hansen launched an innovative virtual try-on feature, a first-to-market use of Perfect Corp.'s AgileHand Technology, enabling consumers to simply try hundreds of Sally Hansen nail colors in an augmented reality setting from any mobile device. Perfect Corp. is a top beauty and fashion tech solutions company.
   
• In January 2022, Colorbar has further emphasized vegan and natural beauty and introduced a 'Vegan Nail Lacquer' range with 128 shades. With a non-toxic Patented 20 Free Formula and double-patented design with biotin and calcium, the Vegan Nail Lacquer guarantees a uniquely clean and green makeup experience.   
   

This nail care products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Nail polish
  • Regular nail polish
  • Gel nail polish
  • Polygel
  • Dip powder
  • Others (builder gel, hard gel nail polish etc.)
• Nail care treatments
  • Nail strengtheners
  • Cuticle oils and creams
  • Nail growth treatments
  • Others (nail repair treatments, etc.)
• Nail polish removers
  • Acetone-based removers
  • Non-acetone removers
  • Others (soy-based nail polish remover, gel nail polish remover etc.)
• Artificial nails & extensions
  • Acrylic nails
  • Press-on nails
  • Others (silk wraps, nail tips etc.)
• Others (nail art products, nail accessories etc.)    

Market, By Consumer Group

• Men
• Women      

Market, By Price

• Low
• Medium
• High     

Market, By End Use

• Personal use
• Professional use
  • Nail salons
  • Beauty professionals
  • Spa services
  • Others     

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Supermarkets
  • Specialty stores
  • Others (departmental stores, etc.)     

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa