Nail Care Products Market - By Product Type (Nail Polish, Nail Care Treatments, Nail Polish Removers, Artificial Nails & Extensions, and Others), By End Use (Commercial, Household), By Price, By Distribution Channel, Forecast 2024 - 2032

Nail Care Products Market Size

Nail Care Products Market size was valued at USD 22.5 billion in 2023 and is estimated to grow at a CAGR of 5.1% from 2024 to 2032. The market has seen significant growth in recent years, driven by a rising focus on personal grooming and beauty.
 

The market includes a variety of products catering to both the mass market and premium segments. Increasing consumer awareness is a significant driver in the market. As consumers become more knowledgeable about the importance of nail health and the potential risks associated with neglecting nail care, the demand for products that maintain and enhance nail health has surged.
 

Moreover, rising disposable income is significantly driving the growth of the market. As consumers have more disposable income, they are increasingly willing to spend on personal grooming and beauty products, including nail care. With more disposable income, consumers tend to spend more on personal care and grooming products. Nail care, once considered a luxury or occasional indulgence, is now part of regular beauty routines for many. As disposable income rises, there is a growing demand for premium and luxury nail care products. Consumers are willing to pay more for products that offer superior quality, longer-lasting results, and enhanced benefits.
 

The nail care products market does indeed face significant challenges related to strong competition and high price sensitivity. The market is highly saturated, with many brands, both established and new, competing for consumer attention. This intense competition makes it difficult for individual brands to stand out, particularly in the mass-market segment where many products offer similar benefits. The presence of numerous brands also leads to frequent product launches, which can overwhelm consumers with choices and dilute brand loyalty. Price sensitivity is a major challenge in the market, especially in the mass-market segment. Many consumers are unwilling to pay a premium for nail care products, particularly if they perceive little difference between lower-priced and higher-priced options.
 

Nail Care Products Market Trends

Fashion trends are a major driving force behind the growth of the market. As fashion evolves, so too does the demand for innovative and stylish nail care products that allow consumers to express themselves and stay on-trend. Nail art has become a significant trend, with intricate designs, patterns, and embellishments gaining popularity. This trend has fueled the demand for a wide range of nail polishes, decals, glitter, gems, and other accessories that allow for creative expression.
 

The rise of DIY nail art, supported by tutorials and inspiration from social media platforms, has expanded the market for nail art kits and tools, making it easier for consumers to experiment with different looks at home. Nail polish colors are heavily influenced by seasonal fashion trends, with brands releasing new collections that align with the colors and themes of the season. For instance, pastel shades may dominate spring collections, while bold, dark colors are popular in fall and winter. Limited edition collections tied to specific events or collaborations with fashion designers also drive consumer interest, creating a sense of urgency to purchase the latest shades.
 

Nail Care Products Market Analysis

Based on product type the market is segmented into nail polish, nail care treatments, nail polish removers, artificial nails & extensions, and others. The nail polish segment holds the maximum share in the market and dominates the market with a revenue of around 9.2 billion in 2023 and is anticipated to grow with a CAGR of 5.3% during the forecast period. Nail polish is one of the most versatile beauty products, available in a vast array of colours, finishes, and effects.
 

This wide variety appeals to consumers of all ages and preferences, allowing them to experiment with different looks. Continuous innovation in nail polish formulations has expanded the appeal of this segment. Nail polish is widely available across various retail channels, including drugstores, supermarkets, online platforms, and specialty beauty stores. This ease of access contributes to its dominance in the market. Moreover, the rise of gel polishes, which offer salon-like results at home, has further fuelled the segment's growth.
 

Based on the end use of the nail care products market is divided into commercial and household. The household segment accounts for the major share in the market with around 57.9% of the total market share and is anticipated to grow at a CAGR of 5.2% over the forecasted years. There has been a significant rise in the do-it-yourself (DIY) culture, particularly in beauty and personal care. Many consumers prefer to perform their nail care routines at home rather than visit salons, leading to increased demand for nail care products within the household segment.
 

The household segment's dominance in the market is driven by the convenience and cost-effectiveness of at-home nail care, the impact of the COVID-19 pandemic, the wide availability of diverse products, and the influence of social media. Personalization, sustainability, and DIY culture also contribute to the segment's major share in the market. As consumers continue to embrace at-home nail care routines, the household segment is expected to maintain its strong position in the market.
 

North America held a market of around 23.3% in 2023 and is expected to grow at a CAGR of 5.0% during the estimated period. The nail care products market in the North American region has seen significant growth due to rising consumer awareness, the influence of social media, increased at-home nail care practices, and expanding product offerings. North American consumers are increasingly focused on health and wellness, leading to a demand for nail care products that promote nail health. There is a growing preference for products that are free from harmful chemicals, such as formaldehyde, toluene, and phthalates, driving the growth of clean beauty nail care products.
 

North America: In terms of country, the U.S. dominated the nail care products market with a share of around 75.7% of the total market share in North America in 2023 and is expected to grow at a CAGR of 5.1% in the forecasted timeframe. The market in the U.S. has seen significant growth due to the increasing focus on personal grooming, technological advancements, the influence of social media, and the expansion of e-commerce. The self-care movement in the U.S. has significantly impacted the beauty and personal care industry, with nail care being a crucial component. The availability of advanced at-home nail care kits, including gel polish systems, dip powders, and professional-grade tools, has driven market growth.
 

Europe: The European nail care products market is expected to grow at a CAGR of 5.2% over the forecast period. The market in Germany is experiencing growth driven by a strong focus on health and wellness, fashion and nail art trends, and the increasing popularity of at-home nail care. There is a growing interest in premium and luxury nail care brands in Germany. Consumers are willing to invest in high-quality products that offer superior performance and unique benefits, contributing to the growth of the high-end segment of the market. The e-commerce sector in Germany has experienced significant growth, providing consumers with easy access to a wide range of nail care products. Online shopping platforms offer convenience, competitive pricing, and a broad selection of products, driving increased sales in the market.
 

Asia Pacific: China dominated the nail care products market in the Asia Pacific region with around USD 30.4% in 2023 and is anticipated to grow at a CAGR of 5.8% during the forecast period. China's dominance in the market within the Asia Pacific region is driven by its large consumer base, rising disposable income, and the influence of beauty and fashion trends. Cultural and social norms in China emphasize the importance of maintaining a polished appearance, including well-groomed nails. This cultural emphasis supports the strong demand for nail care products. Moreover, the presence of numerous domestic and international brands in China creates a competitive market environment, driving innovation and improving product offerings.
 

Nail Care Products Market Share

The nail care products industry is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 10%-15% of the total market. Companies continuously innovate with new formulations and technologies including developing long-lasting, quick-drying, and multifunctional nail care products. To cater to diverse consumer preferences, companies often expand their product lines to include different types of nail polishes, treatments, and tools. This diversification helps attract a broader audience and meet varying needs.
 

Nail Care Products Market Companies

Major players operating in the nail care products industry are:

• L'Oréal S.A.
• Coty Inc.
• Revlon Inc.
• The Estée Lauder Companies Inc.
• Shiseido Co. Ltd.
• Unilever PLC
• Faces Canada
• Revlon, Inc.
• KISS USA
• Colorbar Cosmetics Pvt. Ltd.
• Olive & June
• ORLY International, Inc
• CND 
• LCN USA
• AMERICAN INTERNATIONAL INDUSTRIES 
   

Nail Care Products Industry News

• In 2024, Sally Hansen introduced a new line of nail art products called Sally Hansen® Salon Effects Nail Strips. The new Sally Hansen® Salon Effects® Nail Strips are designed for easy application, allowing consumers to achieve professional-looking nail art at home. The strips are pre-designed and come in a variety of patterns and colors, making it simple for users to create intricate nail designs without the need for tools or additional products.
   
• In July 2023, Essie, a well-known nail care brand under L'Oréal, launched its plant-based & sustainable ‘Love’ nail polish collection at CVS. This new line of nail polishes represents a significant step towards sustainability in the beauty industry. The ‘Love’ collection is made with plant-based ingredients and features eco-friendly packaging.
   

The nail care products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Nail Polish
  • Regular Nail Polish
  • Gel Nail Polish
  • Polygel
  • Dip Powder
  • Others
• Nail Care Treatments
  • Nail Strengtheners
  • Cuticle Oils and Creams
  • Nail Growth Treatments
  • Others
• Nail Polish Removers
  • Acetone-Based Removers
  • Non-Acetone Removers
  • Others
• Artificial Nails & Extensions
  • Acrylic Nails
  • Press-On Nails
  • Others
• Others

Market, By Price

• Low
• Medium
• High

Market, By End Use

• Commercial
• Household

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Rest of APAC 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA