Motorcycle Airbag Jacket Market Size - By Product, By Technology, By Distribution Channel, By End Use, Growth Forecast, 2025 - 2034

Motorcycle Airbag Jacket Market Size

The global motorcycle airbag jacket market was valued at USD 719.3 million in 2024 and is expected to grow at a CAGR of 5.3% between 2025 and 2034.
 

Rising awareness of road safety amongst the riders has induced demand for airbag jackets. In 2022, Florida accounted for approximately 11% of motorcycle fatalities, 6,218 deaths in the US. To ensure safety and awareness about the airbag jacket, campaigns were carried out in the country via road shows and television advertisement. These campaigns have highlighted the importance of airbag jackets which is expected to drive the sales of motorcycle airbag jacket.  
 

Innovation in safety measures such as electronic airbags and pollution detectors is going to help the motorcycle airbag jacket market to grow. The manufacturers are investing in R&D for introducing and implementing new technologies in the airbag jackets. For example, in January 2025, Parasafe, launched its airbag jacket and jeans at Bharat Mobility Global Expo and Component Show in New Delhi, India. The new safety airbags jacket is designed for motorcyclist, delivery personnel, and others which are at high risk. The jacket is embedded with airbag systems which can be used for immediate protection during accidents.
 

Manufacturers are also investing in innovation to design airbag jackets with more sophisticated sensors, lighter weight fabrics, and faster inflation of airbag jackets. In July 2024, Dainese company launched a new product named smart jacket LS sport with built-in airbag. It has protectors on the shoulder and elbow and can be easily charged with USB type C cable.
 

Increasing use of e-commerce by OEMs and aftermarket players is going to help motorcycle airbag jacket market to expand in Tier 2 and Tier 3 cities. E-commerce platforms help consumers to choose through a wide range of airbag jackets, read reviews, and compare features. The online display of products helps the manufacturers to showcase their products in international markets, expanding the potential consumer base for airbag jackets. The retailers provide online offers and schemes to attract the consumer base which helps in generating revenue.
 

Riders are exploring new destinations in remote areas or challenging terrains. According to Statista, the off-road motorcycles market in Germany is projected to generate approximately USD 342.6 million in revenue by 2025. The rising interest of riders in off road motorcycling is projected to enhance the market revenue for motorcycle airbag jacket. In 2022, Germany recorded approximately 197,387 new off-road motorcycle registrations.
 

The popularity of long-distance and off-road motorcycling increase the need for airbag jackets that can offer safety in unpredictable conditions. The attraction of youth towards motorcycle touring and adventure riding is anticipated to drive the market revenue for airbag jacket in coming five years.
 

Motorcycle Airbag Jacket Market Trends

• Implementation of advanced technology such as smart sensors and wireless connectivity is one of the major trends of the market. Manufacturers are designing airbag jackets with advanced sensors, such as accelerometers, gyroscopes, and GPS systems which improve the accuracy and speed of setting out. For example, In December 2024, Ducati Motor Holding launched a new product named as Ducati smart air. It has a triple-activation airbag, practical gas generator, and a rechargeable battery boasting up-to 12-hour lifespan. These sensors can detect impacts or sudden movements and deploy airbags within milliseconds.
   
• Manufacturers in the motorcycle airbag jacket market are introducing jackets that connect wirelessly to smartphones. The integration allows motorcyclists to monitor the status of their airbag jackets, including battery levels and deployment history, through dedicated applications.
   
• Companies are investing in R&D to design light weight, breathable and weather-resistant airbag jackets. They are focusing on materials that can provide comfort along with protection. In case of off-road adventures, airbag jackets are required to be designed with better ventilation and weather resistant fabric. The combination of safety features along with sleek designs is projected to enhance the market revenue.
   
• Manufacturers have started using recycled fabrics to design the outer shell of the airbag jackets to reduce landfill waste. For example, polyester or nylon can be used for designing the outer shell of airbag jacket. For jackets that include leather components, manufacturers are using leather alternatives such as plant-based or lab-grown leather.
   

Motorcycle Airbag Jacket Market Analysis

Based on product, the motorcycle airbag jacket market is divided into airbag vest and airbag jacket. The airbag vest segment is expected to hold around 57.5% of the market share in 2024.
 

• Airbag vest is projected to remain dominant during the forecast period owing to comfort and lightweight design. In case of collision, the airbag vest offers protection to spine, chest, pelvis and abdomen. The huge demand from racers and adventure enthusiasts will also help the industry to grow.
   
• Airbag vests are designed from fabrics that offer breathability and rapid dry materials. Such materials offer comfort in hot or humid weather. Hence, the motorcyclist can wear the airbag vest for long hours without experiencing extreme heat buildup or discomfort.
   
• Long-route road trips are getting popular amongst the youth and have higher risks of road accidents. The demand for airbag jackets is driven for long route touring and adventure. Riders in remote terrains prioritize the use of airbag jackets to provide enhanced safety. For example, Harley-Davidson sponsored a rally in August 2024, the South Dakota Department of Transportation declared that the total number of vehicles entering Sturgis during the rally's 10-day event reached 470,987.
   
• The demand for airbag vest is risen by the increasing ownership of motorcycles. Riders and their teams are adopting airbag vests to comply with safety standards. Racing organizations are partnering with airbag vest manufacturers to ensure riders security during races. In developing countries manufacturers are targeting the market by offering affordable airbag vest options.
   

Based on distribution channel, the motorcycle airbag jacket market is segmented into online and offline. The online segment held a market share of 62% in 2024 and is expected to cross USD 700 million by 2034.
 

• The online channel for motorcycle airbag jacket market uses e-commerce websites such as Amazon, Alibaba, and Etsy to provide a platform for reaching out to a large customer base. Companies are also selling their products, airbag vests and jackets directly to the consumers through their own websites. The consumers can compare and read the reviews of the product before purchasing which propels the share for online channel during the forecast period. 
   
• Prevalent use of smartphones consumers can easily browse mobile applications to purchase or compare motorcycle airbag jacket. Many consumers directly purchase from their mobile devices as it is hassle-free. The mobile applications also provide businesses with incorporate location-based marketing strategies. To enhance the share of online channel, retailers offer personalized discounts and promotions.
   
• The offline distribution channel is anticipated to hold a significant share owing to the penetration of consumers in the physical outlet stores. Offline channel is a major part of the retail landscape that is still widely used due to restriction of internet in some places. Offers such as scratch coupons and lucky draw attract the consumers for offline purchasing.
   

Based on technology, the motorcycle airbag jacket market is categorized into electronic and mechanical. The electronic segment dominates the market in 2024.
 

• The electronic segment employs sensors such as accelerometers and gyroscopes. These sensors are designed to monitor the sudden movement of motorcyclists and detect decelerations. These sensors can differentiate normal riding conditions and crashes. The market for electronic segment is rising since the sensors detect the crash and inflate within milliseconds providing protection to the rider.
   
• Mechanical segment requires physical separation of the rider from the bike. The market for mechanical segment is expected to hold a substantial share during the forecast period as they are robust and reliable. These jackets are mainly opted by the riders who prefer a maintenance-free option since no change of batteries or charging is required.
   
• The demand for the mechanical segment is growing slowly but steadily, particularly among users with a limited budget and specialized users who prefer simple mechanical systems. In case a crash occurs, user has to pull the tether that is strung at the neck of the jacket. This makes operating and tending to a manual airbag jacket much simpler which further leads to the cost of purchasing the jacket being less.
   

Based on end-use, the motorcycle airbag jacket market is divided into professional motorcyclists, commuters and adventure & touring riders. The professional motorcyclist segment is projected to grow fastest.
 

• Manufacturers of airbag jackets such as Dainese, Alpinestars, and Hit Air, have developed specialized airbag systems for professional riders. Professional riders are investing in their protective gear due to high-speed racing and competitive events. Airbag jackets for professional motorcyclists can customized to meet the specific needs of the rider such as alteration and airbag placement providing comfort to the rider.
   
• To overcome the high congestion traffic, millennials choose to ride motorcycles and scooters. However, minimal number of commuters use motorcycle airbag jacket due to lack of road safety awareness in under developed and developing countries. Consumers understanding and willing to invest in motorcycle airbag jackets may propel the segmental share during the forecast period. For example, according to Statista, every 100 urban households in China owned on average 13.7 motorcycles in 2023. The people in China are expected to follow the safety regulations while riding the motorcycle which is expected to drive the revenue for market.
   

Europe dominates the global motorcycle airbag jacket market with a share of around 43% and Germany leads the market in the region generating revenue of USD 86.1 million in 2024.
 

• The countries of Europe follow strict road safety standards. Motorcycle enthusiasts are provided awareness about the benefits of airbag jacket protection. For example, in 2023, According to the European Association of Motorcycle Manufacturers (ACEM), new motorcycle registrations in Germany were part of a total of 1,049,898 units across i.e. France, Germany, Italy, Spain and the UK. The motorcycle market in Europe has marked a 10.5% rise in motorcycle registration from 2022. The rise in purchase of motorcycles is considered to drive the airbag jacket market share in the region.
   
• Motorcycle airbag jackets are popular among touring and adventure motorcyclists in France due to extensive network of motorcycle tourist guides, especially in mountain regions, indicates a robust infrastructure supporting long-distance motorcycle travel. Riders commencing long trips or cross-country tours often prioritize safety gear, making airbag jackets an attractive option.
   
• U.K. Department for Transport mentioned that motorcycle riders are at higher risk of injury in road traffic collisions, which has led to adoption of motorcycle airbag jacket in the country. Governmental and non-governmental organizations have been involved in educating the public about the importance of airbag vest and jacket.
   

The motorcycle airbag jacket market in Asia Pacific is expected to experience significant and promising growth from 2025 to 2034.
 

• In 2024, motorcycle sales in India were increased by 16.6% as compared to 2023 reaching a record 20.5 million units. The Indian market has been more price-sensitive, with a strong preference for affordable, and basic protective gear. While awareness of safety gear is gradually increasing, the uptake of advanced protective equipment like airbag jackets remains relatively low.
   
• The motorcycle airbag jacket market in Japan has been rising with the adoption motorcycle safety technology. Manufacturers such as Hit-Air have gained popularity in Japan, since airbag vests and jackets are used by both professional riders and everyday commuters.
   
• The rising sales of motorcycles is reflecting the growth of market in Asia Pacific region. For example, motorcycle market size was valued at USD 106.8 Billion in 2023 and is anticipated to register a CAGR of 8.5% between 2024 and 2032. The rise of adoption of motorcycle in the region is anticipated to drive the market for safety gears and therefore enhancing the share for airbag jacket.
   
• In many developing countries the adoption of motorcycle airbag jacket is limited as the product is expensive. However, the demand for airbag jackets is gradually increasing in China specifically in high-income urban centres with rise in safety awareness.
   

The motorcycle airbag jacket market in U.S. is expected to experience substantial and promising growth from 2025 to 2034.
 

• In North America, the demand for electronic airbag jacket is increasing. Consumers in the region are willing to pay premium costs for high tech solutions. Growing interest in motorcycle touring and off-road adventures in states such as California and Florida is projected to flourish the market share for motorcycle airbag jacket in the coming five years. For example, In January 2025, Alpinestars launched its new product namely Tech-Air 5 Plasma Airbag. The product can be used on-road, off-road or on the track.
   
• The market in U.S. is anticipated to hold a significant share in coming five years owing to emerging companies in the region. A variety of brands are introduced to meet the specific requirements for sport riders, tour enthusiasts, commuters, and off-road adventurers. For example, MotoAir-USA is a U.S. based company, that offers airbag vests designed for motorcyclists. These vests use tethered systems that automatically inflate upon detachment and are priced between USD  400 and USD 700.
   

Motorcycle Airbag Jacket Market Share

Top 5 companies leading the motorcycle airbag jacket industry in 2024 are Alpinestars, Dainese, Rev’It!, Klim and Helite. They collectively hold around 25% share in the market.  
 

• Top companies have successfully integrated new sensor technologies, as well as superior materials that secure motorcycle riders without minimizing comfort and have boosted their reputation and sales through well-known motorcycle producers and racing groups. Combined with the strong focus on rider safety and modern customer insights on protective gear, these partnerships help them strengthen their market position.
   
• Alpinestars offers airbag jacket equipped with sensors that continuously monitor the rider’s movements. The company uses sophisticated algorithms that can predict the likelihood of an accident, allowing the airbag to deploy when necessary. The Alpinestars Tech-Air system is completely autonomous and is not bike dependent.
   
• Dainese invests in research and development to mark its presence in the market. The company has introduced D-Air system that uses sensors and algorithms to detect when an accident is about to occur and deploys airbags within milliseconds.  The company invests in collaboration and partnership for events such as motorsport athletes, particularly in MotoGP, Superbike racing, and enduro racing. Such collaborations help in penetration of its product.
   
• Furygan invests in innovation of its products which helps them to maintain their position in the market. For example, it has designed airbag jackets that are light electronic airbag featuring 100% ventilation through mesh materials to ensure optimal airflow and rider comfort.
   

Motorcycle Airbag Jacket Market Companies

Major players operating in the global automotive wheel industry include:

• Alpinestars
• Dainese
• Furygan
• Helite
• Hit-Air
• Klim
• Macna
• Rev'It!
• RST
• Spidi
   

The motorcycle airbag jacket market is evaluated by the presence of numerous global and regional players. Leading companies in the market actively engage in business acquisitions and strategic alliances to enhance market reach and strengthen industry presence. These collaborations enable them to expand their client network, enhance service capabilities, and enter untapped regions. By forming partnerships with racing event organizers, the companies can increase their market dominance.
 

Companies are penetrating their products in emerging market. Companies design their products according to the local market needs by creating airbag jacket suitable for regional weather conditions or riding styles. For example, Alpinestars and Dainese have increased their focus on markets such as China and India, where motorcycle riding is popular, and awareness for airbag jacket adoption is progressing. Both brands offer localized products designed to specific requirement. The increasing consumer preference for safety led to a shift towards investment in motorcycle airbag jacket.
 

Companies are focusing and investing in research and development to improve airbag technology and develop new, more efficient safety systems for advancements in electronic motorcycle airbag jacket. This involves improving airbag deployment time, increasing comfort, and reducing the weight of airbag jackets.
 

Motorcycle Airbag Jacket Industry News

• In February 2025, Dainese enters a collaboration with the VR46 Racing Team for MotoGP. Pertamina Enduro VR46 Racing Team declares that the collaboration is for two seasons. The collaboration will lead to the involvement of safety gears (offered by Dainese) in the event.
   
• In September 2024, Royal Enfield introduced a new line of premium motorcycle apparel, developed in collaboration with REV’IT!. The company has declared that they have invested one year in R&D for the required product. The partnership represents a significant step in enhancing the global riding experience.
   
• In July 2024, Alpinestars launched tech-air mx airbag system. Tech-Air MX provides extensive and effective upper body protection in a compact chest protector that comes with an autonomous Airbag System embedded inside. The Tech-Air MX is a convenient Airbag protection solution that MX riders can easily wear as part of their kit, offering supreme upper body protection.
   
• In May 2021, Klim declared partnership with In&motion, to introduce the Ai-1 Airbag Vest. It is an autonomous airbag system designed for comfort underneath a motorcycle jacket. The fabric of airbag vest is lightweight, moisture-wicking and breathable. The product is designed to detect and inflate 60 milliseconds, and is capable of offering protection to the thorax, abdomen, spine and neck. The product is wireless and autonomous; no sensors are required on the bike.
   

The motorcycle airbag jacket market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Airbag vest
• Airbag jacket

Market, By Technology

• Electronic
• Mechanical

Market, By Distribution Channel

• Online
• Offline

Market, By End Use

• Professional motorcyclists
• Commuters
• Adventure & touring riders

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia