Motorcycle Advanced Driver Assistance System Market Size - By Sensor (LiDAR, Infrared, Ultrasonic, Radar, Image), By Distribution Channel (OEM, Aftermarket), By Component (ECU, Sensors, Gear Assistors), By Vehicle, By Technology & Forecast, 2024 - 2032

Motorcycle Advanced Driver Assistance System Market Size

Motorcycle Advanced Driver Assistance System Market size was valued at USD 1.7 billion in 2023 and is estimated to register a CAGR of over 7% between 2024 and 2032. The market growth is driven by growing regulations regarding vehicle safety, rising customer awareness and demand for safety features, and improving vehicle technology. The rapid evolution of sensor and processing technologies has made it feasible to implement sophisticated ADAS in motorcycles.
 

For instance, in March 2024, Continental announced the introduction of its Advanced Rider Assistance Systems (ARAS) for two-wheelers, aimed at enhancing safety and driving comfort for motorcyclists. This technology mirrors the advanced driver assistance systems (ADAS) commonly found in four-wheelers, tailored specifically for the unique dynamics and challenges faced by riders. The ARAS system employs a new-generation radar that integrates multiple functions into a single sensor, significantly reducing costs and making advanced safety technology more accessible for the two-wheeler market, particularly in cost-sensitive regions like India.
 

Technological advancements have made a substantial contribution to the expansion of motorcycle ADAS market. Radar, lidar, and camera technology advancements have increased the functionality and dependability of these systems. Technological developments in machine learning and data processing are particularly essential as they enable ADAS to comprehend complex traffic situations and deliver prompt responses.
 

Additionally, regulatory bodies globally are increasingly focusing on vehicle safety standards, including those for motorcycles. For instance, the European Union has imposed regulations requiring specific safety measures to be installed on newly manufactured motorcycles. The goal of these regulations is to lower fatalities and increase overall road safety. Compliance with these standards often requires the integration of ADAS technologies. Similarly, regulatory bodies in other regions are expected to adopt similar measures, which will drive the adoption of advanced safety systems in motorcycles.
 

High component and technology costs are restraining the swift adoption of advanced driver assistance systems (ADAS) in motorcycles. Integrating ADAS technologies into motorcycles demands specific components, including lidar systems, radar sensors, high-definition cameras, and advanced processors. The intricate manufacturing processes and cutting-edge technologies behind these components make them generally expensive. Consequently, the elevated cost of these parts drives up the overall manufacturing expenses of motorbikes. This surge in production costs can lead to diminished sales, especially in price-sensitive markets, as manufacturers can find it difficult justifying the rising prices of their motorbikes.
 

Motorcycle Advanced Driver Assistance System Market Trends

The motorcycle advanced driver assistance system industry is experiencing dynamic shifts owing to rising investments in vehicle and driver safety by the manufacturers and safety demand by customers. As motorcycle accidents remain a significant concern, there is a growing demand for technologies that enhance safety and reduce accident risks. Features such as blind spot detection, adaptive cruise control (ACC), and collision avoidance systems (CAS) are becoming more prevalent as automakers and authorities place a higher priority on preventing collisions.
 

This trend is supported by a greater awareness of road safety and a push for improved safety standards in the motorcycle industry. For instance, in February 2024, Honda announced the development of ADAS specifically aimed at enhancing the safety of motorcyclists. This initiative aligns with Honda's broader commitment to achieving zero traffic collision fatalities involving its vehicles, including motorcycles, by 2050.
 

Another major trend in motorcycle advanced driver assistance system market is the growing use of connectivity elements in motorcycle advanced driver assistance systems. The integration of Vehicle-to-Everything (V2X) communication technologies allow motorbikes to communicate with infrastructure, traffic management systems, and other vehicles. Features like real-time traffic updates and hazard alerts are made possible by this connectivity, which also improves situational awareness.
 

Motorcycle Advanced Driver Assistance System Market Analysis

Based on technology, the market is divided into adaptive cruise control system, motorcycle stability control system, forward collision warning system, blind sport detection system, gear shift assistance (GSA), traction control system (TCS), anti- lock braking system (ABS), and others. In 2023, the adaptive cruise control system segment accounted for a market share of over 21%. The primary driver of demand for ACC in motorcycles is its significant contribution to rider safety.
 

ACC systems use radar or camera sensors to monitor the speed and distance of vehicles ahead. By automatically adjusting the motorcycle's speed to maintain a safe distance, ACC helps prevent rear-end collisions, which are a common motorcycle accident type. Furthermore, ACC systems significantly improve ride comfort, especially during highway driving or long road trips. ACC reduces the need for continuous throttle and brake adjustments, which can wear out riders, by automating speed adjustments. This ease of use enables riders to experience riding in a more leisurely and less strenuous manner, thus leading to its growing demand.
 

Based on sensor, the motorcycle advanced driver assistance system market is categorized into LiDAR, infrared, ultrasonic, radar, and image. The LiDAR segment is expected to generate over USD 720 million by 2032. LiDAR sensors help make collision avoidance and object detection systems more efficient. LiDAR aids in the simultaneous identification and tracking of numerous objects by offering a thorough and up-to-date view of the road and surrounding area.
 

With this enhanced object detecting capabilities, ADAS can execute collision avoidance decisions, such as automated braking or steering adjustments, enabling more quickly and accurately. LiDAR sensors also enhance the capabilities of other ADAS technologies, such radar and cameras, to produce a more complete and reliable safety system. When combined with these additional sensors, LiDAR improves ADAS's overall performance by adding more data layers and strengthening the system's capacity to comprehend complex traffic situations.
 

North America motorcycle advanced driver assistance system market accounted for 33% of the revenue share in 2023. The United States is observing rising cases of motorcycle accidents, leading to demand for ADAS systems, for driver safety as well as improving road safety, thus leading to the demand of ADAS system.
 

Furthermore, the U.S. and Canada, being leaders in technological innovation, especially in the motorcycle and automobile sectors, foster a culture that swiftly embraces new ideas and technologies, particularly in motorcycle safety. The region's demand is further bolstered by the presence of major motorcycle manufacturers and tech firms, which play a pivotal role in developing and integrating advanced ADAS systems.
 

Additionally, the region's regulatory framework also has a significant impact on the adoption of ADAS technologies. Regulations at the federal and provincial levels are increasingly concentrating on increasing the requirements for vehicle safety, which includes encouraging the use of sophisticated safety features. For instance, in the U.S., the U.S. Department of Transportation (DOT) and other regulatory bodies are exploring ways to include cutting-edge security features on motorcycles.
 

The market is growing because of manufacturers being encouraged by this regulatory focus to embrace and install ADAS technology to comply with changing regulations and rules. For instance, in January 2020, Damon Motors improved its motorcycle safety with its innovative CoPilot system, part of the HyperSport electric motorcycle. This technology aims to significantly reduce the risks associated with riding by providing comprehensive awareness and collision avoidance features.
 

European countries have a strong emphasis on road safety, partly due to high awareness of traffic accident statistics and the impact on public health. European riders and policymakers are highly conscious of the need to reduce traffic-related incidents on the roads, particularly those involving motorbikes. Due to this, there is an increasing demand for cutting-edge safety devices that can shield motorcycle riders from harm and help avoid accidents. ADAS features like collision avoidance systems, adaptive cruise control, and lane-keeping assist are increasingly recognized as essential tools for improving safety on the roads.
 

Asia Pacific is observing economic growth, leading to increased disposable incomes and higher purchasing power among consumers. As people become more affluent, they are more willing to invest in advanced technologies that offer enhanced safety and convenience. This change in the economy is fueling the demand for more expensive motorcycles with ADAS technology. The expansion of the motorcycle ADAS market in the area is further supported by the availability of reasonably priced financing alternatives and better economic conditions.
 

Motorcycle Advanced Driver Assistance System Market Share

BMW Group and Continental AG dominate the market by holding over 15% of the market share. BMW, a leading motorcycle manufacturer, integrates advanced ADAS features into its models to enhance rider safety and comfort. The company leverages in-depth knowledge of automotive safety technology to design and incorporate advanced braking systems, cornering ABS, and dynamic traction control (DTC) into its motorcycles.
 

Continental AG, a global leader in automotive technology, provides ADAS systems and components, including radar, cameras, sensors, and electronic control units. The company is a major supplier to motorcycle manufacturers due to its proficiency in creating sophisticated driver aid systems and high-precision sensors.
 

The motorcycle ADAS market includes several well-known international automobile and motorbike manufacturers, as well as startups and specialized IT firms. These businesses create and implement advanced ADAS solutions by utilizing their extensive knowledge and advanced technology. In addition to these producers, technology companies like Bosch, Continental, and Aptina are contributing significantly by offering the systems and underlying parts (such as sensors, cameras, and radar) that are essential to ADAS.
 

Motorcycle Advanced Driver Assistance System Market Companies

Major players operating in the motorcycle advanced driver assistance system industry are:

• BMW Group
• Continental AG
• ZF Friendrichafen AG
• Garmin Ltd.
• Robert Bosch GmbH
• KTM AG
• Hasqvarna
• Ducati Motor Holding S.P.A.
• Honda Motor Co. Ltd.
• TVS motor Co.
   

Motorcycle Advanced Driver Assistance System Industry News

• In April 2022, Honda developed an innovative self-balancing motorcycle technology called Riding Assist that could help keep riders safer in accidents. Honda's Riding Assist self-balancing system leverages robotics to keep motorcycles upright, which could significantly enhance rider safety and comfort, especially in low-speed situations prone to tip-overs and falls.
   
• In April 2021, Spark Minda partnered with Israel-based Ride Vision to introduce advanced driver assistance systems (ADAS) specifically designed for two-wheelers in India. This collaboration aims to enhance rider safety through the implementation of Collision Avoidance Technology (CAT).
   

The motorcycle advanced driver assistance system market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and shipments (Units) from 2021 to 2032, for the following segments:

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Market, By Technology

• Adaptive Cruise Control System
• Motorcycle Stability Control System
• Forward Collision Warning System
• Blind Sport Detection System
• Gear Shift Assistance (GSA)
• Traction Control System (TCS)
• Anti- lock braking system (ABS)
• Others

Market, By Sensor

• LiDAR
• Infrared
• Ultrasonic
• Radar
• Image

Market, By Distribution Channel

• OEM
• Aftermarket

Market, By Component

• ECU
• Sensors
• Gear Assistors
• Others

Market, By Vehicle

• Gasoline
• Electric

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA