Mobile Learning Market Size - By Solution (E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government) & Forecast, 2024 - 2032

Mobile Learning Market Size

Mobile Learning Market size was valued at USD 58.7 billion in 2023 and is estimated to register a CAGR of over 16% between 2024 and 2032, driven by advancements in network technology, increased smartphone and tablet adoption, and the demand for flexible and accessible learning solutions. Mobile learning allows for personalized educational experiences tailored to individual needs and learning paces, enhancing engagement and effectiveness. Further, the trend of delivering content in bite-sized chunks that can be consumed quickly and easily on mobile devices caters to the modern learner's preference for short, focused learning sessions.
 

Globally, parents emphasize adopting mobile learning to support their children's holistic development, preparing them to thrive in a rapidly evolving digital era. For instance, in August 2023, according to a Development Intelligence Unit (DIU) report in India, around 49.3% of students in rural areas have access to smartphones, out of which approximately 34% use the smartphones for study downloads, and about 18% accessed online learning via tutorials. This highlights that mobile learning has increased student engagement, helped teachers introduce new forms of learning styles, and decreased the overall time taken by students to digest information.
 

The mobile learning market's growth faces hurdles, due to the scarcity of localized content. This scarcity raises significant barriers for non-English speakers and culturally diverse learners, impeding their accessibility and engagement. When educational materials lack localization, many potential users struggle to grasp and engage with the content, diminishing its overall effectiveness.
 

Consequently, without cultural and linguistic relevance, learners exhibit lower engagement and retention rates, hampering their educational journey. Moreover, the absence of localized content hinders market penetration in diverse regions, limiting the widespread adoption of mobile learning solutions. Companies that overlook content localization risk ceding their competitive edge to those catering to local needs, hampering the market growth.
 

Mobile Learning Market Trends

The mobile learning industry is observing important trends that are shaping its growth. Microlearning, which delivers short and focused educational content, is becoming popular among different age groups. For instance, in 2023, Duolingo added microlearning features to its app, increasing user engagement. Gamification, which includes elements such as points and leaderboards, has also been on the rise in recent years.
 

In 2022, Kahoot! added new game elements to make learning more interactive. Further, personalized learning, powered by AI, creates custom learning paths based on individual performance. In 2023, Coursera launched AI-driven personalized learning paths, improving course completion rates. Additionally, Augmented Reality (AR) and Virtual Reality (VR) are becoming more common, offering immersive learning experiences.
 

Social learning, which uses social media and collaboration tools, has been growing in recent years. In 2022, Microsoft Teams added new features to help students collaborate better. Video-based learning is also increasing, with videos explaining concepts and interactive videos such as quizzes. In 2023, LinkedIn Learning introduced interactive video courses with quizzes to engage learners. AI and chatbots are being used for real-time tutoring and predictive insights.
 

In 2023, BYJU'S added AI chatbots to provide help in real-time tutoring. Further, offline access and app-based learning are important for areas with poor internet connectivity. In 2022, Khan Academy launched an offline mode for its app to ensure continuous learning, thus creating lucrative opportunities for market growth.
 

Mobile Learning Market Analysis

Based on application, the market is categorized into academic, corporate, and government. In 2023, the corporate segment accounted for a market share of around 35%. The corporate segment is dominating the mobile learning market, due to the increasing need for continuous employee training and development in a rapidly changing business environment. Companies are leveraging mobile learning to provide flexible, on-demand training that can be accessed anytime, anywhere, enhancing productivity and skill development. The convenience of mobile learning allows for seamless integration into employees' daily routines, leading to higher engagement and retention rates.
 

Moreover, mobile learning supports diverse training needs, from onboarding to compliance, making it a versatile solution for organizations. This trend is further fueled by the rise of remote work, which necessitates scalable and accessible training solutions. For instance, in 2022, Microsoft launched Viva Learning, a new module in its employee experience platform, to enhance corporate training through mobile learning. Additionally, in 2023, LinkedIn acquired EduBrite, a learning management system, to expand its mobile learning capabilities. These developments highlight the growing importance of mobile learning in the corporate sector.
 

Based on the provider, the mobile learning market is divided into content and services. In 2023, the content segment accounted for a market share of around 62%. The content segment in the market is dominating, due to the rising demand for flexible and accessible education solutions. With the rise of smartphones and mobile internet access, learners prefer on-the-go educational content that fits into their busy schedules. This segment benefits from a variety of multimedia formats, such as videos, interactive quizzes, and gamified lessons, which enhance engagement and retention.
 

Additionally, the shift towards personalized learning experiences, powered by AI and data analytics, makes content delivery more tailored and effective. Educational institutions and corporate training programs are investing heavily in mobile content to meet the evolving needs of learners. The continuous advancements in mobile technology further drive the growth and dominance of this segment.
 

North America dominated the global mobile learning market with a major share of over 40% in 2023, due to its advanced technological infrastructure and high smartphone penetration. Further, there has been a strong emphasis on education and corporate training across the nations that drives the demand for innovative learning solutions. The U.S. government has been supportive of establishing the market.
 

In 2021, the U.S. Department of Education announced a USD 30 million investment in digital learning initiatives, highlighting the government's support for this sector. Additionally, companies such as Coursera and LinkedIn Learning, based in the U.S., offer extensive mobile learning platforms catering to a wide range of subjects and skills. Further, substantial investments in EdTech and the widespread adoption of remote work practices bolster North America's leadership in this market.
 

Mobile Learning Market Share

Adobe Inc., Cisco Systems, Inc., IBM Corporation, and Microsoft Corporation hold a significant market share offering a wide range of mobile learning solutions. These companies are established brands with a history of reliable products, which helps in gaining consumer trust easily, leading to higher adoption rates. For instance, Adobe offers tools such as Adobe Captivate and Adobe Connect, which enable the creation and delivery of interactive e-learning content optimized for mobile devices. Their solutions emphasize multimedia-rich learning experiences and cross-platform compatibility.
 

Cisco provides networking solutions that support mobile learning infrastructures. Their technologies facilitate secure and reliable connectivity, essential for delivering online courses and accessing learning content on mobile devices.
 

Mobile Learning Market Companies

The major players operating in the mobile learning industry are:

• Adobe Inc.
• Allen Communication Learning Services, Inc.
• AT&T Inc.
• Business Training Library LLC (BizLibrary)
• Cisco Systems, Inc.
• Citrix Systems, Inc.
• Dell Inc.
• El Design Pvt. Ltd.
• IBM Corporation
• Integra Software Services Pvt. Ltd.
   

Mobile Learning Industry News

• In June 2024, Adobe launched Adobe Learning Manager, which supports seamless access to training materials, courses, and assessments on mobile devices. The app enables offline access, allowing learners to continue their education without an internet connection. It also highlights features such as bookmarking, progress tracking, and multimedia support, ensuring a user-friendly interface tailored for mobile learning convenience.
   
• In May 2024, Skillsoft introduced Interactive Skill Benchmarks (ISBs), a pioneering feature in its Skill Benchmarks suite, aimed at transforming skill assessment through hands-on, dynamic learning experiences. The company’s solution initially focuses on critical technology fields such as artificial intelligence, machine learning, programming, and data science, with plans for future expansion into leadership and business domains. The tool also offers personalized feedback and proficiency scores, empowering organizations to align workforce skills with business needs effectively. This innovation underscores Skillsoft's commitment to leveraging interactive, AI-powered solutions to address evolving learning demands and bridge skills gaps in the digital age.
   

The mobile learning market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2032 for the following segments:

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Market, By Provider

• Service Provider
• Content Provider

Market, By Solution

• E-books
• Portable LMS
• Mobile & video-based courseware
• Interactive assessments
• M-enablement
• Others

Market, By Application

• Academic
  • K-12
  • High Education
  • Vocational Training
• Corporate
  • SMBs
  • Large Enterprises
• Government

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Singapore
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • GCC
  • South Africa
  • Rest of MEA