Mobile Identity Management Market Size - By Component (Software, Services), By Deployment Mode (On-premises, Cloud-based), By Enterprise Size (Large Enterprises, SME), By Application & Forecast, 2024 - 2032

Mobile Identity Management Market Size

Mobile Identity Management Market size was valued at USD 3.27 billion in 2023 and is anticipated to grow at a CAGR of over 27.2% between 2024 and 2032. Increasing reliance on smartphones for various tasks including communication, financial transactions, and access online services is driving the demand for mobile identity management solutions. Additionally, corporates are adopting Bring Your Own Device (BYOD) policy, which is further driving the need for advanced MIM solutions.
 

MIM solutions ensures that only authorized person can access the sensitive data on the device through authentication methods such as biometrics, multi-factor authentications, secure single-sign on. To cater to this demand technology companies are offering services on these devices which identify and manage identities securely. For instance, in June 2024, IDMERIT launched a video KYC solution for institutes such as banks, fintech companies, etc.
 

Governments and regulatory bodies worldwide impose stricter guidelines and regulations concerning data privacy and security. Regulations such as the General Data Protection Regulation in Europe and similar laws in other regions mandate organizations to implement robust MIM for data protection measures. MIM solutions help businesses comply with these regulations by providing secure methods for managing & verifying user identities, this reduces risks of data breaches and ensures user privacy. For instance, the European Union is providing digital identity to citizens for offline/online and private/public services.
 

User privacy is a major challenge in the MIM market, as MIM solutions collect & store user data such as credentials, biometrics, and even location data, raising concerns about who has access to these data and how it is used. Increasing data breach cases and growing awareness about data privacy issues have amplified these concerns. Users are afraid that their data personal data could be used by unauthorized parties, for potential identity theft and misuse of it. To gain user trust, MIM providers need to be transparent about data practices, secure user information, and comply with regulations, while users must be aware of the data collection involved to make informed decisions.

Mobile Identity Management Market Trends

The MIM industry is thriving as the world becomes increasingly reliant on smartphones and tablets, and other mobile devices for tasks ranging from banking to healthcare necessitates. This growing dependency on mobile devices for sensitive and critical activities heightened the need for secure identification management solutions. Additionally, data breaches and identity theft are constant threats, forcing both individuals and organizations to prioritize robust security. MIM offers features including multi-factor authentication and biometric verification, these features tighten defenses against unauthorized access.

Digital transformation initiatives have led to a surge in applications, systems, and digital identities. This surge creates management challenges that Identity and Access Management (IAM) vendors are addressing. For instance, Volcano Engine’s SealSuite (Feilian) IAM solution unifies management of over 100,000 employee identities. It also manages 250000 office terminals globally for ByteDance. Similarly, Trusfort provided single sign-on and authorization control for the Bank of Chongqing. It consolidates logins to its 59 internal management information systems. This solution has resolved internal access unification issues and enhanced the employee experience.
 

The BYOD trend allows employees to use personal devices for work, this creates substantial management challenges for organizations. MIM addresses these challenges by offering a centralized platform to manage and secure access from all authorized devices. Additionally, the growing adoption of cloud-based solutions for scalability and affordability is driving the mobile identity management market. These solutions can be easily integrated with existing cloud infrastructure.

For instance, in January 2024, IBM unveiled a new generation of IAM solutions. These are designed to address the complex and evolving security needs of today’s digital enterprises. This latest offering incorporates cutting-edge technologies and enhanced features aimed at providing a seamless, secure and intelligent identity management experience.

Mobile Identity Management Market Analysis

Based on component market is divided into software and services. The software segment is expected to reach a value of over USD 16 billion by 2032.

• The software segment of MIM market is witnessing significant advancements driven by integration of AI and ML, enhancing capabilities of identity verification and authentication processes. The focus is on developing comprehensive solutions that offer Multi-factor Authentication (MFA) Single Sign-on (SSO) and identity governance. For instance, in May 2024 Microsoft announced MFA will become mandatory for all Azure users to strengthen access controls across cloud services. Mitigating rising threats of cyberattacks and unauthorized access.
   
• Advanced identity management software increasingly incorporates advanced biometrics behavioral analytics and blockchain for decentralized identity verification ensuring enhanced security and user convenience. Additionally, there is a growing trend toward cloud-native identity management solutions. That provides scalability flexibility and seamless integration with other enterprise applications supporting hybrid and remote work environments.
   

Based on organization size, the mobile identity management market is divided into large enterprises and SME. The large enterprises segment is the fastest growing segment with an anticipated CAGR growth of over 28% between 2024 and 2032.
 

• Large organizations typically manage extensive and diverse workforces across multiple locations, they necessitate robust mobile identity solutions securing access to corporate networks, applications and data. As these enterprises embrace digital transformation, the need for advanced MIM solutions intensifies. They are required to mitigate cybersecurity risks and comply with stringent regulatory requirements.
   
• Moreover, increasing adoption of cloud-based services and mobile devices within large enterprises further amplifies demand for scalable and efficient MIM solutions. These solutions enhance operational efficiency by streamlining access management processes. They also bolster overall cybersecurity posture by enforcing multifactor authentication and continuous monitoring of user activities. The trend towards remote work arrangements and the rise of hybrid workplaces also contributes to burgeoning demand for flexible and adaptive MIM solutions. These solutions are tailored to accommodate diverse user needs. They ensure seamless access control across various endpoints.
   

North America dominates the mobile identity management market with a revenue share of over 30% in 2023. This dominance can be attributed to high smartphone penetration and with strong focus on cybersecurity, makes data security and user authentication top priority for businesses and consumers. Stringent regulations in sectors such as finance and healthcare further compel robust identity management practices. The widespread adoption of cloud-based solutions and increasing prevalence of remote work models are fueling the demand for secure mobile access control. For instance. In June 2024 IDEMIA, leading identity solutions provider partnered with New York State, aim to design next-generation mobile ID app.
 

Europe's MIM market is flourishing due to a unique blend of factors. Stringent data privacy regulations such as GDPR necessitate robust user identity verification and data protection, making MIM a crucial tool for compliance. Europe's tech-savvy population adopts mobile solutions readily, driving demand for secure and convenient access to online services. Additionally, the growth of remote work and cloud adoption necessitates secure access management. This propels the European mobile identity management market toward the future of heightened security & user-centric solutions.
 

In January 2024, the UK adopted novel approach to identity verification. This was done through the implementation of the Digital Identity and Attributes Trust Framework (DIATF). The goal was to reduce fraud by 10% by 2025.

The mobile identity management (MIM) market in China is experiencing significant growth due to increasing demand for secure and efficient solutions. Chinese businesses focus on data security and user authentication measures, driven by regulatory requirements and cybersecurity awareness. Cloud-based MIM solutions are also being adopted to support remote work and mobile access. Advanced IAM technologies are also used to streamline access control, protect sensitive information, and compliance with local and international data protection standards. This proactive approach is positioning China as key player in global digital identity management market.
 

Japan's mobile identity management market exhibits fascinating interplay between tradition and technology. Cash remains a popular payment method in Japan, while digital adoption is growing steadily. This creates demand for MIM solutions bridging gap between traditional preferences and need for secure online access. Furthermore, Japan's aging population necessitates user-friendly solutions, these solutions must balance security with ease of use. Additionally, strict data privacy regulations and focus on domestic technology solutions influence the market. This creates space for MIM solutions tailored to Japan's specific cultural and regulatory landscape.
 

Mobile Identity Management Market Share

Microsoft Corporation and Google LLC holds significant market share, accounting over 15% of the market value. The growing adoption of cloud computing is driving the demand for cloud-based MIM solutions. These solutions offer scalability, affordability, and easier integration with existing cloud infrastructure. Market leaders are focusing on developing and promoting these cloud-based offerings to cater to the growing market demand.
 

Collaboration through partnerships and acquisitions is another key strategy, companies are teaming up with established players in the cybersecurity and mobile device management space to offer comprehensive solutions. Acquisitions of smaller, niche players with specific expertise can also be a way to expand product portfolios and reach new market segments.
 

Mobile Identity Management Market Companies

Major players operating in the mobile identity management industry are:

• Microsoft Corporation
• Google LLC
• IBM
• VMware
• Cisco Systems
• Okta, Inc.
• BlackBerry Limited
   

Mobile Identity Management Industry News

• In October 2023, OLOID, a key physical identity & access technology provider, announced the launch of passwordless technology at Oktane. The technology eliminated the need for employees to use face, pin, access cards, QR code for security device login.
   

The mobile identity management (MIM) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD million) from 2021 to 2032, for the following segments:

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Market, By Component

• Software
• Service

Market, By Deployment Mode

• On-premises
• Cloud-based

Market, By Enterprise Size

• Large enterprises
• SME

Market, By Application

• BFSI
• IT & telecom
• Retail & e-commerce
• Healthcare
• Transportation & logistics
• Manufacturing
• Government & public sector
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA