Mezcal Market Size - By Product Type, Concentration, Packaging Type, Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Mezcal Market Size

The global mezcal market size was valued at USD 570.2 million in 2024 and is projected to expand to over 11.9% CAGR from 2025 to 2034. The market focuses on the production, distribution, and sale of mezcal, a traditional Mexican spirit distilled from agave. According to data from the Mexican Ministry of Economy, mezcal exports grew by approximately 40% in 2022, with the United States accounting for nearly 70% of total exports.
 

The global interest in artisanal and premium spirits continues to drive this growth, with mezcal expanding its presence in regions such as Europe and Asia. Rising consumer demand for authentic craft beverages, coupled with mezcal's unique flavors and its integration into cocktail culture, further supports market expansion. Sustainable production practices and tourism in mezcal-producing regions also contribute to the market's growth. The premiumization trend and increasing export volumes present significant opportunities, as global consumers increasingly seek high-quality, distinctive spirits.
 

Mezcal Market Trends

Key trends are reshaping the mezcal industry, with a notable surge in global demand for premium and craft spirits. According to government data, the global consumption of premium spirits has grown by approximately 7% annually over the past five years, driven by consumers' increasing preference for authentic, artisanal beverages. As part of the broader "premiumization" movement, mezcal is witnessing a rise in demand, particularly for high-quality, small-batch varieties.
 

Furthermore, sustainability and ethical production practices, underscored by organic and fair-trade certifications, are playing a pivotal role in shaping consumer purchasing decisions, with 45% of consumers reportedly prioritizing sustainably produced spirits. Mezcal's adaptability in mixology is also gaining traction, with its infusion into cocktails bolstering its prominence in upscale bars and restaurants. The market dynamics are further influenced by an escalating interest in Mexican culture, a surge in tourism to mezcal-producing regions, and the broadening of distribution channels, notably through online retail and specialty liquor stores, which have seen a 15% increase in sales of mezcal products.
 

Mezcal Market Analysis

The mezcal industry is experiencing steady growth, driven by rising global demand for premium and artisanal spirits. As consumer preferences shift toward authentic, culturally rich products, mezcal's distinct flavor profiles and heritage appeal are gaining traction. Mexico remains the dominant producer, but the market is expanding rapidly in key regions like the U.S., Europe, and Asia. Premiumization and niche product offerings, such as limited-edition and organic mezcal, are boosting market value. However, challenges like agave supply constraints and regulatory hurdles may affect growth. Overall, the market is poised for continued expansion, driven by increasing exports and growing consumer awareness.

The joven segment held over USD 336.7 million in 2024, growing at a CAGR of over 12.3% during the forecast period. Joven mezcal, an unaged variant, holds significant scope in the mezcal market due to its pure, authentic flavor that highlights the natural essence of agave. It appeals to both traditional mezcal drinkers and new consumers seeking lighter, more versatile spirits for cocktails. As global interest in craft and artisanal beverages rises, Joven mezcal's affordability compared to aged varieties makes it an accessible entry point. Its growing presence in mixology, particularly in trendy bars and restaurants, further drives demand. Additionally, the premiumization trend supports the rise of high-quality Joven offerings, expanding its reach in both domestic and international markets.
 

The 100% tequila segment held over USD 313.2 million in 2024, growing at a CAGR of over 12.3% during the forecast period. The 100% tequila mezcal market is poised for significant growth as demand for premium, authentic agave-based spirits increases globally. This niche market focuses on products made exclusively from 100% agave, appealing to consumers seeking high-quality, traditional beverages.
 

The market benefits from growing interest in artisanal spirits, cultural appreciation for Mexican heritage, and the rise of premium cocktails featuring mezcal and tequila. Expanding distribution channels, including specialty liquor stores and online platforms, further boost the market's scope. With increasing exports, especially to the U.S. and Europe, the 100% tequila mezcal industry offers strong potential for continued growth and premiumization.
 

The glass bottles segment from mezcal market was valued at USD 403.2 million in 2024 and garner a 12.3% CAGR through 2025-2034. Glass bottles play a crucial role in the mezcal industry, particularly in the premium and artisanal segments, where packaging reflects product quality and tradition. The use of glass bottles enhances the visual appeal and preserves the flavor and authenticity of mezcal, making it a preferred packaging choice.
 

With rising demand for premium mezcal globally, the scope for glass bottles is expanding as brands focus on aesthetics, sustainability, and consumer preferences for eco-friendly packaging. Glass also supports branding efforts, offering customizable designs for limited editions and high-end varieties, further boosting its importance in the growing mezcal industry.
 

The mezcal market size from the supermarkets and hypermarkets segment is anticipated to experience around 12.4% CAGR during 2025-2034 with a market size of USD 232.4 million in 2024. Supermarkets and hypermarkets play a vital role in the mezcal industry expansion, offering wide accessibility and exposure to a broader consumer base. These large retail chains provide mezcal brands with shelf space, increasing visibility to both new and existing customers.
 

As consumer interest in premium and craft spirits grows, supermarkets and hypermarkets are increasingly stocking diverse mezcal varieties, from affordable to high-end brands, catering to different market segments. Additionally, these retailers often drive sales through promotions and loyalty programs. Their established distribution networks make mezcal more accessible in international markets, helping boost the category's overall growth.
 

The U.S. mezcal market size dominated with a market size of USD 390 million in 2024 and expected to grow at a 11.5% CAGR in 2025-2034. The U.S. mezcal industry is experiencing robust growth, driven by rising consumer interest in premium and craft spirits. Mezcal's unique smoky flavor and artisanal production methods have attracted a growing base of connoisseurs and cocktail enthusiasts. The U.S. is one of the largest export markets for mezcal, with significant demand in cities like Los Angeles, New York, and Austin, where the craft cocktail scene thrives.
 

Expanding distribution through liquor stores, bars, and restaurants, along with increasing consumer awareness of mezcal's heritage, are key growth drivers. The market's potential is further supported by premiumization and the growing trend of Mexican spirits.
 

Mezcal Market Share

Market players in the mezcal industry are adopting various strategies to capitalize on growing demand. Key approaches include premiumization, focusing on high-quality, artisanal mezcal offerings to attract discerning consumers. Many brands are also emphasizing their heritage and traditional production methods to highlight authenticity. Sustainability is another major focus, with producers implementing eco-friendly practices, such as organic farming and fair-trade certifications. Strategic partnerships with distributors, bars, and restaurants, especially in key markets like the U.S. and Europe, are expanding visibility. Additionally, companies are leveraging online retail and direct-to-consumer sales channels to reach a broader, global audience.
 

Mezcal Market Companies

Major players operating in the mezcal industry are:

• Bacardi Limited
• Brown-Forman
• Craft Distillers
• Destileria Tlacolula
• Diageo
• Familia Camarena
• MADRE MEZCAL
• Pernod Ricard
• Rey Campero
• Tequila & Spirits Mexico
• WILLIAM GRANT & SONS LTD
   

Mezcal Industry News

• In July 2023, Mala Mia Mezcal entered the spirits sector with the launch of four expressions: Espadn, Ensamble, Cuishe, and Tepeztate, each named for the type of agave used to make the mezcal. The decision of Mala Mia to employ distinct agave plants for each expression allows for a well-rounded variety with dramatically diverse sensations from mouthfeel to finish.
   

This mezcal market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Joven
• Reposado
• Anejo
• Tobala
• Others

Market, By Concentration

• 100% Tequila
• Mixed Tequila

Market, By Packaging Type

• Glass bottles
• Ceramic bottles
• Boxed mezcal
• Others

Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience stores
• Online retail
• Specialty stores
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa