Mental Health Apps Market - By Platform Type (iOS, Android), By Revenue Model (Free Apps, Subscription-based), By Application (Depression and Anxiety Management, Meditation Management, Stress Management, Wellness Management), By End Use & Forecast, 2024 – 2032

Mental Health Apps Market Size

Mental Health Apps Market size was valued at around USD 6.1 billion in 2023 and is estimated to grow at 17.9% CAGR from 2024 to 2032. Rising mental health disorders, increasing awareness and acceptance rate, and growing adoption of virtual therapy for mental health are among the key factors fueling the market growth.
 

Government across the world are taking potential steps to limit the target population to mental health disorders. For instance, the World Health Organization (WHO) has set up a Mental health action plan 2013–2030 that focuses on providing appropriate intervention for people suffering with various mental disorders including depression.
 

Further, mental health apps provide users with tools and resources to proactively manage their mental health, prevent the onset of mental health conditions, and maintain overall well-being, thereby propelling industry growth. Additionally, many organizations are implementing corporate wellness programs to support the mental health and well-being of their employees. Mental health apps are being integrated into these programs as a cost-effective and scalable way to provide employees with access to mental health resources, stress management tools, and support services.
 

Mental health apps are software applications designed to provide support, resources, and tools for managing mental health and well-being. These apps can offer a wide range of features and functionalities aimed at helping users cope with stress, anxiety, depression, and other mental health conditions. Mental health apps can be accessed via smartphones, tablets, computers, wearable devices, and other digital platforms.
 

Mental Health Apps Market Trends

Modern lifestyles are characterized by various stressors, including work pressures, social media, financial worries, and lifestyle changes. These stressors contribute to the development or exacerbation of mental health conditions.
 

• There has been a notable increase in the prevalence of mental health disorders globally. Conditions such as depression, anxiety, stress-related disorders, PTSD, and others are affecting a growing portion of the population. For instance, according to the data reported by National Alliance on Mental Illness, 57.8 million people or around 22.8% of U.S. adults experienced mental health illness in 2021. 5.5% of them were categorized under serious mental illness in the country.
   
• Moreover, with the increasing emphasis on self-care and self-management of health, many individuals prefer to take an active role in managing their mental health. Mental health apps empower users to track their symptoms, learn coping strategies, practice mindfulness, and access therapeutic interventions independently, aligning with this trend towards self-directed healthcare.
   

Mental Health Apps Market Analysis

Based on platform type, the mental health apps industry is categorized into iOS, Android, and other platform type. The Android segment is anticipated to witness fastest growth with a CAGR of 19.1% over the forecast timeline.
 

• The Android platform offers developers a high degree of customization and flexibility, allowing them to create innovative and feature-rich mental health apps tailored to specific user needs. Developers can leverage Android's open-source nature to implement unique features and functionalities that cater to diverse user preferences.
   
• Additionally, Android devices seamlessly integrate with various Google services, such as Google Play Store, Google Fit, and Google Assistant. Mental health apps can leverage these integrations to enhance user experiences, access health-related data, and provide personalized recommendations and insights.
   
• Furthermore, Android's popularity extends beyond developed countries to emerging markets and regions with limited access to mental health resources. As a result, mental health apps on the Android platform have the potential to reach users worldwide, including those in underserved communities.
   

Based on revenue model, the mental health apps market is categorized into free apps and subscription-based. The free apps segment dominated the market, accounting for over 74% market share in 2023.
 

• Free mental health apps are accessible to a wide range of users, including those who may not have the financial means to pay for premium apps or traditional therapy services. This accessibility ensures that individuals from diverse socioeconomic backgrounds can access support and resources for managing their mental health.
   
• Free mental health apps eliminate financial barriers to accessing mental health support, making them an attractive option for users who are unable or unwilling to pay for premium apps or therapy sessions. This affordability encourages greater adoption and usage of mental health apps among a broader demographic.
   
• Additionally, free mental health apps play a crucial role in promoting mental health awareness and destigmatizing mental illness by providing accessible resources and support to individuals in need. These apps raise awareness about the importance of mental well-being and encourage help-seeking behavior.
   

Based on application, the mental health apps industry is categorized into depression and anxiety management, meditation management, stress management, wellness management, and other applications. The depression and anxiety management segment dominated the market and was valued at USD 1.8 billion in 2023.
 

• Depression and anxiety are among the most common mental health disorders worldwide, affecting millions of people of all ages, genders, and backgrounds. The high prevalence of these conditions has led to a growing demand for accessible and effective solutions to manage symptoms and improve overall well-being.
   
• Moreover, depression and anxiety management apps offer users convenient access to evidence-based tools and interventions at their fingertips, anytime and anywhere. These apps empower users to engage with mental health resources from the comfort of their homes, during moments of distress, or while on-the-go, facilitating the integration of self-care practices into their daily routines.
   
• Additionally, these apps empower users to proactively manage their mental well-being, equipping them with self-management skills to address symptoms and triggers effectively. They typically offer a range of resources, including psychoeducation, cognitive-behavioral therapy (CBT) techniques, mindfulness exercises, and stress reduction strategies, enabling users to take independent action towards better mental health.

Based on end-use, the mental health apps market is categorized into home care settings, mental hospitals, and other end-users. The home care settings segment dominated the market, with a revenue of around USD 3.7 billion in 2023. 
 

• Mental health apps present a cost-effective solution for home care settings, empowering caregivers to offer additional support and resources to individuals without necessitating in-person visits or costly interventions. This approach not only reduces healthcare expenses but also enhances the efficiency of home care programs.
   
• Mental health apps facilitate remote monitoring of individuals' mental well-being by caregivers, enabling them to track progress, identify emerging symptoms, and deliver timely interventions from a distance. This proactive monitoring aids in detecting changes in mental health status early, thereby averting potential crises or hospitalizations.
   
• Moreover, the rising demand for mental health apps in home care settings stems from the necessity for convenient, cost-effective, and tailored solutions that cater to individuals' mental health needs while ensuring comfort and autonomy within their homes.

North America mental health apps market accounted for USD 3.5 billion revenue in 2023 and is predicted to witness substantial market growth over the analysis timeline.
 

• North America has a relatively high prevalence of mental health conditions such as depression, anxiety, and substance abuse disorders. The growing recognition and awareness of mental health issues have led to an increased demand for accessible and effective solutions to address these conditions.
   
• Additionally, there is a growing acceptance of digital health solutions, including mental health apps, among both healthcare providers and consumers in the region. As perspective towards digital health continue to evolve, more individuals are willing to use technology-based tools to manage their mental health and well-being.
   

U.S. market held a dominant position with the market revenue of USD 3.3 billion in 2023.
 

• U.S. has a relatively favorable regulatory environment for digital health technologies, providing opportunities for mental health app developers to bring innovative solutions to market. Regulatory bodies such as the U.S. Food and Drug Administration (FDA) have issued guidelines and regulations to ensure the safety, efficacy, and privacy of mental health apps.
   
• The growing burden of patient  population suffering from mental illnesses is a key factors attributed to market growth. For instance, as per the data published by Mental Health America in 2022, around 7.7% of the U.S. adults were reported of having substance use disorder in 2021. Additionally, there were an estimated 11.4 million adults in the U.S. with serious suicidal thoughts. Thus, presence of such high target population is anticipated to propel the market growth over the analysis period.
   

Germany mental health apps market is expected to grow significantly during the forecast period.
 

• The country faces a high prevalence of mental health disorders such as depression, anxiety, and stress-related conditions. The increasing recognition and awareness of mental health issues have led to a greater demand for accessible and effective solutions to address these conditions.
   
• Mental health apps emerge as a convenient and readily accessible avenue for individuals across the country to seek support, access resources, and engage in interventions for bolstering their mental well-being. With the ubiquitous presence of smartphones and widespread internet connectivity, users can effortlessly download and utilize mental health apps at their convenience, whether on-the-go or within the sanctuary of their homes.
   

China industry is anticipated to witness a high growth rate from 2024-2032, due to several factors.
 

• There is an increasing awareness of mental health issues in China, driven by societal changes, urbanization, and growing stressors associated with modern lifestyles. As mental health becomes a more prominent topic of discussion, there is a growing demand for accessible resources and support services to address mental health concerns.
   
• The Chinese government has recognized the importance of mental health and has made efforts to support the development of mental health services and resources. This includes initiatives to promote the use of digital health technologies, including mental health apps, as part of the country's broader healthcare reform efforts.
   

Mental Health Apps Market Share

Key players recognize the importance of personalization in mental health apps and strive to offer tailored experiences that meet the individual needs and preferences of users. Integration with wearable devices and health platforms allows users to track relevant health metrics, such as sleep patterns, activity levels, and stress levels, and receive personalized recommendations and feedback based on this data.
 

Mental Health Apps Market Companies

Some of the eminent market participants operating in the mental health apps industry include:

• 7 cups of Tea
• BetterSleep
• Calm
• Fabulous
• Headspace Inc.
• Mindscape
• MoodMission Pty Ltd.
• Relax
• Sanvello Health
• Woebot
• Youper, Inc.
   

Mental Health Apps Industry News:

• In August 2023, Swiss Re Reinsurance Solutions and Wysa launch first insurance-specific mental health app, Wysa Assure, an AI-based mental health support app. The app is designed to measure an individual's risk score and meet the needs of insurers and their customers. This development enabled the company to develop similar products to cater for a wide range of patient population, thereby improving their industry reputation in the coming years.
   
• In October 2022, Calm launched its clinical mental health offering, Calm Health. It is a subscription-based app focused to provide condition-specific programs specially designed to “bridge the gap between mental and physical healthcare'. This product launch has improved company's product portfolio and sales generating prospects.
   

Mental health apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 to 2032 for the following segments:

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Market, By Platform Type

• iOS
• Android
• Other platform type

By Revenue Model

• Free apps
• Subscription-based

By Application

• Depression and anxiety management
• Meditation management
• Stress management
• Wellness management
• Other applications

By End-use

• Home care settings
• Mental hospitals
• Other end-users

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa