Menstrual Hygiene Management Market – By Product Type, By Usability, By Distribution Channel – Global Forecast, 2025 to 2034

Menstrual Hygiene Management Market Size

The global menstrual hygiene management market size was valued at around USD 24 billion in 2024 and is estimated to grow at 4.2% CAGR from 2025 to 2034. Menstrual hygiene management (MHM) refers to the practice of ensuring that individuals menstruating can manage their menstrual cycle in a safe, hygienic, and dignified manner.
 

This includes the use of appropriate menstrual products such as pads, tampons, menstrual cup, among others, access to clean water, soap, and sanitation facilities, as well as privacy and the ability to dispose of menstrual waste in an environmentally responsible manner. The increasing literacy rate among women and rising urbanization are expected to enhance awareness of menstrual hygiene and related products globally, stimulating the growth of the menstrual hygiene management market. Organizations such as UNESCO and UNICEF are actively working to improve literacy rates in underdeveloped and developing countries, aiming to improve health outcomes.
 

For instance, UNICEF considers menstrual health and hygiene a fundamental right for girls and women, making it a key objective in its Sustainable Development Goals (SDGs) for 2030. UNICEF also supports national policies on menstrual health and hygiene, particularly in the health and education sectors, which will further propel the demand for menstrual hygiene products and contribute to market expansion.
 

Furthermore, government initiatives aimed at raising awareness of menstrual hygiene and products among women are expected to boost market growth. Various organizations are focusing on providing reproductive health education alongside menstrual products to young females as a combined effort to empower women and girls. For instance, ZanaAfrica, a Kenya-based non-profit organization, distributes sanitary pads and offers a health curriculum to underprivileged females with support from the Kenyan Teacher Service Commission. These initiatives not only contribute to improving menstrual hygiene awareness but also play a pivotal role in reducing stigma, promoting gender equality, and enhancing educational opportunities for young women, thereby driving sustained market growth in the long term.
 

Menstrual Hygiene Management Market Trends

• The introduction of innovative menstrual products is expected to drive the growth of the market. The growing adoption of reusable pads and menstrual cups is particularly fueling market expansion.
   
• Menstrual cups, made from durable silicone, are gaining popularity due to their reusability and longevity, with advanced manufacturing technologies contributing to their increased usage in recent years.
   
• Further, rising awareness about the environmental pollution caused by traditional menstrual products is driving a shift towards eco-friendly and organic alternatives.
   
• The development of sustainable options, such as eco-friendly sanitary pads made from natural fibers such as bamboo, jute, and banana fibers, helps reduce environmental waste.
   
• Additionally, non-biodegradable materials such as polyethylene and polyurethane are being replaced with bio-based plastics made from starch in the production of sanitary napkins.
   

Menstrual Hygiene Management Market Analysis

Based on product type, the market is divided into sanitary pads, tampons, menstrual cups, panty liners, menstrual underwear, and other product types. The sanitary pads segment held the largest revenue size of USD 20.4 billion in 2024 and is estimated to witness significant growth during the forecast period.
 

• This growth is attributed due to the widespread use, accessibility, and convenience offered by sanitary pads. They are the most commonly used menstrual product due to their ease of use, comfort, and availability in various sizes and absorbencies to suit different needs.
   
• Additionally, the continuous innovation in pad designs, such as thinner, more absorbent materials and eco-friendly options, is expected to drive further market growth.
   
• Moreover, the expanding urban population, especially in emerging markets, and greater access to hygiene products in rural areas will contribute to the segment's continued expansion.
   

Based on usability, the menstrual hygiene management market is bifurcated into disposable and reusable. The disposable segment held the largest market share around 80.4% in 2024 and is estimated to witness significant growth during the forecast period.
 

• This growth can be attributed to the convenience, hygiene, and widespread availability of disposable menstrual products.
   
• Disposable products are preferred by many consumers due to their ease of use, portability, and ability to offer a high level of comfort and protection, particularly for individuals with busy lifestyles.
   
• Additionally, the increasing awareness of menstrual hygiene and the growing demand for hygienic, ready-to-use products are expected to further drive the growth of the disposable segment.
   

Based on distribution channel, the menstrual hygiene management market is bifurcated into retail pharmacy, hospital pharmacy, E-commerce channels, brick and mortar, and supermarket/hypermarket. Retail pharmacies segment dominated the global market accounting for more than 35.6% market share in 2024.
 

• This can be attributed to several factors, including the widespread accessibility of retail pharmacies, which are conveniently located in both urban and rural areas, allowing consumers to easily purchase menstrual hygiene products.
   

• Additionally, retail pharmacies offer a wide range of products, from sanitary pads to tampons and menstrual cups, catering to diverse consumer preferences.
   
• Furthermore, retail pharmacies are often a trusted source for healthcare products, giving them a competitive edge over other distribution channels. With increasing consumer awareness around menstrual hygiene and a shift towards personal healthcare, the retail pharmacy segment continues to be a preferred choice for many individuals seeking reliable and immediate access to menstrual hygiene products.
   

The U.S. menstrual hygiene management market is projected to grow significantly, reaching USD 6.1 billion by 2034.
 

• E-commerce has seen robust growth in the U.S., facilitating easy access to a wide range of menstrual products, including subscription services and customizable options that cater to diverse preferences.
   
• Many U.S. consumers now prefer the convenience of direct-to-consumer channels, which offer tailored products and increase overall market penetration.
   

The menstrual hygiene management market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• There is an increasing consumer shift towards sustainable and environmentally friendly products, such as reusable menstrual cups, organic tampon, which is estimated to reach USD 1.8 billion by 2032, and biodegradable sanitary pads.
   
• This trend aligns with the UK’s commitment to reducing plastic waste, which is expected to accelerate growth within the eco-friendly segment of the market.
   

Japan menstrual hygiene management market is anticipated to witness lucrative growth between 2025 – 2034.
 

• Japanese manufacturers are known for their high standards in technology and innovation. Companies are investing in developing premium menstrual products with advanced features, such as ultra-thin, super-absorbent materials, odor control, and hypoallergenic options.
   
• These innovations cater to a growing demand for comfort and high-performance products, especially among urban and working women.
   

The menstrual hygiene management market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• In Saudi Arabia, traditional stigmas around menstruation are gradually fading, especially in urban areas where younger generations are increasingly open to discussing menstrual health and exploring diverse hygiene products beyond sanitary pads.
   
• Influenced by global trends, social media, and rising health awareness, many Saudi women are adopting alternative solutions such as menstrual cups and period underwear.
   

Menstrual Hygiene Management Market Share

The market is competitive, with a blend of global brands and local companies driving innovation. Key strategies include investing in sustainable and eco-friendly products such as biodegradable pads, reusable menstrual cups, and organic cotton tampons to meet rising consumer demand for environmentally conscious options. Partnerships with educational institutions, healthcare providers, women’s organizations, and digital health platforms are essential for expanding market reach, raising awareness, and improving access to affordable and high-quality products.
 

Supportive regulatory policies and government initiatives addressing period poverty further boost the adoption of menstrual products, helping companies cater to a growing market and solidify their positions by meeting the diverse needs of women across different demographics.
 

Menstrual Hygiene Management Market Companies

Some of the eminent market participants operating in the menstrual hygiene management industry include:

• Cora
• Diva International
• Edgewell Personal Care
• First Quality Enterprise
• Hengan International
• Johnson & Johnson
• Kao
• Kimberly-Clark
• Ontex
• Premier FMCG
• Procter & Gamble
• TZMO
• Unicharm
• Unilever
   

Menstrual Hygiene Management Industry News:

• In June 2023, P&G Whisper partnered with UNESCO to launch a menstrual health campaign in Bengaluru, India. The initiative reinforced Whisper’s reputation as a socially responsible leader in menstrual hygiene by addressing stigma and promoting awareness. It aligned with P&G’s sustainability and social impact goals while expanding its market reach through improved access to menstrual products and hygiene education across diverse communities.
   
• In June 2022, Kimberly Clark’s Kotex collaborated with the National Population and Family Development Board for the KIT SERI program to combat period poverty in Malaysia. The program provided menstrual hygiene education to teenage girls and supplied sanitary pads to over 130,000 girls in the B40 community. Such awareness initiatives enhanced the company’s market presence in the country.
   

The menstrual hygiene management market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product Type 

• Sanitary pads
• Tampons
• Menstrual cups
• Panty liners
• Menstrual underwear
• Other product types

Market, By Usability

• Disposable
• Reusable

Market, By Distribution Channel

• Retail pharmacy
• Hospital pharmacy
• E-commerce channels
• Brick and mortar
• Supermarket/Hypermarket

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE