Men Skincare Products Market Size - By Product, By Consumer Preference, By Age Group, Distribution Channel, Forecast, 2025 – 2034

Men Skin Care Products Market Size

The global men skincare products market was estimated at USD 19.6 billion in 2024. The market is expected to grow from USD 20.6 billion in 2025 to USD 31.7 billion in 2034, at a CAGR of 4.9%.
 

The increasing adoption rate of men’s grooming is impacting the market. More and more men are now aware of how they need to look, and this is increasing the demand for them skincare products. The changing self-care practices and social norms are propelling the need for improved self-care practices among men, which in turn is expanding the assortment of skincare products available for men for acne, aging, and overall skin health. The growing availability of skin care products for men is significantly driving the growth of market.
 

For example, Cary, Hong Kong based firm launched in June 2023 a multifunctional skin care product line specifically designed for Asian men with fatigue combatting skin care needs. The increasing demand for specific male skincare products is noticed by Brands and Retailers, which has ultimately resulted in higher accessibility. This combination of increased access alongside aggressive marketing efforts of skincare information enthuses more men to spend money on quality skincare products leading to an upsurge in the market as men seek remedies for their varying skin and grooming needs.
 

Moreover, one of the most important factors contributing to the growth of the men's skincare products market is the changing use of beauty care services. Increasingly men are consulting skincare specialists and professionals with different skin care needs. This is increasing the demand for endorsed professional products, leading to the creation of special lines of men's skincare products designed to meet the needs from acne problems to age defense products, thereby propelling market growth.
 

Men Skin Care Products Market Trends

• The increasing interest in natural and organic products which is particularly evident in the men skincare products segment. Men's skincare routines are becoming more sophisticated as they pay more attention to what goes on to their products, looking for cruelty-free and environmentally friendly options.
   
•  It indicates deeper changes in how consumers approach the beauty products category with a preference towards eco-friendly and sustainable products. This has resulted to many skincare brands launching new natural and organic products specially designed for men as a response to the growing demand, which hastens the growth of the market.
   
• Compared to the past, men’s skincare products consumption and usage have increased drastically. This is because information regarding skincare products and their use is now easily available through social media and influencers. Men can easily access product trends, reviews, and recommendations through many different channels. Consequently, they’re becoming more knowledgeable and willing to spend on skincare products.
   
• Through influencer marketing and social media marketing, brands can reach their masculine audience which enhances brand awareness, and sales in addition to altering the dynamics of men's skincare, further propelling the market growth of the industry.
   

Men Skin Care Products Market Analysis

• The men skin care products market by product type is segmented into shave care, creams & moisturizers, sunscreen, cleansers & face wash, and others.
   
• Creams and moisturizers held the dominant market of USD 6.1 billion in 2024 and is expected to grow by CAGR of 5.1% for the forecast period of 2025-2034.
   
• More and more men are understanding the need for hydration and skin protection, which is now becoming a part of their everyday grooming. Creams and moisturizers are fulfilling this need with their hydrating, anti-aging, and sun protecting properties.
   
• Innovative non greasy, lightweight formulations appeal to male consumers further. This section of the market is expanding as skincare companies look to address issues of loss of radiance and dehydrated skin.
   
• For instance, Nivea Men Climate Care Moisturizer was launched by Beiersdorf in November 2022 and is the first CO2 Recycled Product, which puts emphasis on importance of sustainability in skincare market as well. 
   

• The men skincare products market by distribution channel is segmented into online and offline.
   
• The online segment accounted for a market share of around 57.3% in 2024 and is projected to grow by 2034.
   
• The men's skincare product market is dominating through online distribution due to its effectiveness, variety and low pricing. Websites like Amazon, Sephora and even niche brands themselves allow the consumers to access specialized and high-end skincare products.
   
• Consumers could compare items, review comments, and then make purchases.
   
• Personalized skincare products and subscription services improve the online shopping experience even more.
   
• Also, influencer marketing and targeted advertisements engage consumers further into the brands, fostering brand loyalty. Thus, online sales continue growing faster than traditional retail, changing the way men look for and buy skincare products.
   

• In the U.S., the men skincare products market is growing at a rate of 4.7% each year, due to the increased demand from consumers, high income per capita, and increased grooming consciousness. E-Commerce brands Kiehl’s, Jack Black, and CeraVe are well-known for their subscription services which address different skin issues.
   
• U.K. is one of the major countries in the European region's men skincare products market and is growing at a rate of 3.2% each year. The U.K. is among the top markets in men’s skincare owing to the growth of self-care practices for skin and the more traditional grooming industry. Bulldog Skincare and The Ordinary are British brands that focus on sustainability and use natural products which are environmentally friendly. With many department stores, online shops, and pharmacies, market accessibility is not a problem. The constant rise of the anti-aging and premium skincare market is also supporting the industry.
   
• In China, the market for men skincare products is growing at a rate of 4.1% each year. China makes a sizable investment in the men’s skincare market, it is a result of heightened urbanization, social media impact, and K-beauty globalization. Younger consumers, especially Gen Z, have adopted a multi-step skincare routine that compels manufacturers to spend a substantial amount.
   

Men Skin Care Products Market Share

The global men skincare products industry is fragmented, with prominent players, such as Kiehl’s, L'Oréal Men, Clinique, Dove, and Nivea Men, holding a market share of 10%-12%.
 

• In the men skincare products market, L'Oréal Men has the largest share due to its comprehensive product portfolio.
   
• L'Oréal Men provides solutions for hydration, anti-aging, and acne control, which appeal to a variety of different ages. Furthermore, the firm benefits from L’Oréal’s global distribution network and aggressive marketing, celebrity endorsements add to this as well.
   

Men skincare products Market Companies

Major players operating in the men skincare products industry are:

• Anthony Skincare
• Baxter of California
• Brickell Men's Products
• Bulldog Skincare
• Clinique for Men
• Dove Men+Care
• Every Man Jack
• Harry's
• Jack Black
• Kiehl's
• Lab Series
• L'Oréal Men Expert
• Neutrogena Men
• Nivea Men
• Pleasing         
   

Men Skin Care Products Industry News

• In 2024, several celebrities launched men's skincare products, influencing market dynamics. Brad Pitt introduced "Le Domaine," John Legend unveiled "Loved01," and Dwayne "The Rock" Johnson launched "Papatui"
   
• In July 2023, Dove Men+Care, a men's grooming brand under Unilever, released a brand film titled #ManEnoughToCare. This film highlights the evolving image of the modern man, emphasizing the importance of care & self-expression in masculinity.
   
• In 2022, Shiseido developed a new men’s skincare brand, Sidekick, targeting younger audiences throughout Asia. 
   

This men skincare products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Shave care
• Creams & moisturizers
• Sunscreen
• Cleansers & face wash
• Others

Market, By Consumer Preference

• Luxury experience
• Budget-friendly experience

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa