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Key players involve in the mechanical watch industry are Rolex, Seiko Holdings Corporation, Casio, The Swatch Group Ltd, Fossil Group accounting market share of 15-20% in 2023. Innovative designs, materials, and features are helping manufacturers to set themselves apart. Manufacturers invest in research and development to create innovative movements and materials, enhancing accuracy, durability, and design, which attracts discerning consumers. Companies adopt various pricing strategies, from luxury pricing to more affordable options, to target different market segments and consumer demographics.
Major companies operating in the mechanical watch industry include: