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Customers increasingly seek tailored meal options to accommodate their dietary preferences and restrictions. This has led to the development of more customizable meal kits, allowing consumers to choose from a variety of recipes and ingredients that align with their individual tastes and dietary requirements. Sustainability is another significant trend in the meal kit industry. With growing awareness of environmental issues, consumers are becoming more eco-conscious. Meal kit companies are responding by adopting sustainable practices, including reducing packaging waste, sourcing local and organic ingredients, and implementing green logistics solutions.
The non vegetarian segment held the largest market share, accounting for USD 6.5 billion in 2022 as these meal kits have broader consumer appeal with a larger portion of the population.
The market size for meal kit was valued at USD 14.4 billion in 2022 and is estimated to reach USD 47.2 billion by 2032, owing to consumer preferences for convenient yet home-cooked meals.
Blue Apron, HelloFresh, Sun Basket, Relish Labs LLC (Home Chef), Gobble, Marley Spoon, Purple Carrot, Fresh n' Lean, and Hungryroot among others.
North America industry size for meal kit was worth USD 5.3 billion in 2022 and is slated to grow at significant pace through 2032, attributed to the urbanization trend in region which has led to increased demand for convenient food options.