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Major companies operating in the meal kit market includes:
Blue Apron offers a variety of meal plans to choose from, including two-person and family plans, as well as plans for specific dietary restrictions, such as vegetarian and gluten-free. Each meal plan includes three recipes per week, and each recipe serves two or four people. The recipes are developed by a team of chefs and nutritionists, and they are all designed to be easy to follow and delicious. The company also offers a variety of cooking tools and utensils, as well as pantry items, to help customers get started. The market players are undergoing various strategic initiatives such as mergers and acquisition, new product launch.
The non vegetarian segment held the largest market share, accounting for USD 6.5 billion in 2022 as these meal kits have broader consumer appeal with a larger portion of the population.
The market size for meal kit was valued at USD 14.4 billion in 2022 and is estimated to reach USD 47.2 billion by 2032, owing to consumer preferences for convenient yet home-cooked meals.
Blue Apron, HelloFresh, Sun Basket, Relish Labs LLC (Home Chef), Gobble, Marley Spoon, Purple Carrot, Fresh n' Lean, and Hungryroot among others.
North America industry size for meal kit was worth USD 5.3 billion in 2022 and is slated to grow at significant pace through 2032, attributed to the urbanization trend in region which has led to increased demand for convenient food options.