Meal Kit Market size - By Meal Type, Offering, Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Meal Kit Market Size

The global meal kit market size was valued at USD 18.1 billion in 2024 and is estimated to grow at a CAGR of over 12.4% from 2025 to 2034, driven by the changing consumer preferences for convenient, home-cooked meals, the industry has seen significant expansion. Meal kits stand out by delivering pre-portioned ingredients alongside easy-to-follow recipes, effectively saving consumers time on meal planning and grocery shopping. According to the United States Department of Agriculture (USDA), the average American spends approximately 37 minutes per day on food preparation and cleanup, highlighting the demand for time-saving solutions like meal kits.
 

Additionally, the USDA reported that in 2020, household food expenditures on groceries increased by 6.5%, reflecting a shift toward at-home meal preparation during the pandemic. The COVID-19 pandemic further fueled this market growth, as individuals turned to meal kits as a safe alternative to dining out. During this time, many also developed a newfound interest in cooking and trying out new recipes, a trend that meal kits capitalized on. Companies have responded by diversifying their offerings, introducing various dietary options, exploring different cuisines, and amplifying sustainability efforts, thereby broadening their market appeal.

Meal Kit Market Trends

Customers increasingly seek tailored meal options to accommodate their dietary preferences and restrictions. This has led to the development of more customizable meal kits, allowing consumers to choose from a variety of recipes and ingredients that align with their individual tastes and dietary requirements. Sustainability is another significant trend in the market. With growing awareness of environmental issues, consumers are becoming more eco-conscious. Meal kit companies are responding by adopting sustainable practices, including reducing packaging waste, sourcing local and organic ingredients, and implementing green logistics solutions.
 

Meal Kit Market Analysis

Driven by evolving consumer lifestyles and a heightened emphasis on health and sustainability, the meal kit industry is undergoing a notable transformation. At the heart of the industry, subscription-based services dominate, offering personalized plans that cater to diverse dietary needs, family sizes, and budgets. Brands are increasingly focusing on health and wellness, rolling out options like keto, vegan, organic, and low-calorie meal kits to resonate with health-conscious consumers.
 

Sustainability is taking center stage, with companies adopting eco-friendly packaging, minimizing food waste, and prioritizing local ingredient sourcing to connect with environmentally conscious customers. Furthermore, the meal kit market is broadening its horizons; meal kits, once exclusive to direct-to-consumer channels, are now gracing retail store shelves, providing consumers with greater purchasing flexibility.
 

The non-vegetarian segment was reached USD 8.2 billion in 2024 and is anticipated to expand at more than 12.3% CAGR during 2025 to 2034. Non-vegetarian meal kits have broader consumer appeal, as they cater to a larger portion of the population. This is because many people are not exclusively vegetarian and enjoy a variety of meat and seafood options. In addition, Meat and seafood are rich sources of protein, and for those who follow protein-centric diets or are athletes, non-vegetarian options are often preferred to meet their dietary requirements.
 

The ready-to-eat segment crossed USD 3 billion in 2024 and is likely to attain 6.1% CAGR from 2025 to 2034. With the fast-paced modern lifestyle, consumers are increasingly seeking convenience and efficiency in their meal choices. Ready-to-eat foods offer a hassle-free solution, saving time and effort, which aligns with the following key factors driving meal kit market growth.
 

Busy professionals, students, and families often find it challenging to prepare homemade meals from scratch due to time constraints. RTE foods, such as pre-packaged salads, microwaveable dinners, and grab-and-go snacks, provide an instant and accessible option for individuals with hectic schedules. This convenience is especially relevant in urban areas, where commutes and work hours are long, making home cooking less feasible.
 

The online segment surprassed USD 10.4 billion in 2024 and is estimated to attain a CAGR of over 12.1% between 2025 and 2034, attributed to convenience offered by the online shopping. Consumers can browse and purchase products from the comfort of their homes or on-the-go through their mobile devices. This convenience is a major driver of the online segment's growth, as it saves time and effort, and eliminates the need for physical travel to brick-and-mortar stores.
 

The U.S. meal kit market size was worth over USD 5.9 billion in 2024 and expected to grow at a 13.1% CAGR till 2034, attributed to the urbanization trend in the region which has led to increased demand for convenient food options. In urban areas, long commutes and demanding work schedules often leave little time for cooking from scratch. Meal kits provide a convenient solution for busy urban professionals and families.
 

In addition, the region has a high level of internet and smartphone penetration. Meal kit services have leveraged technology to make it easy for consumers to order and manage their subscriptions online or through mobile apps. This tech integration has contributed to the market's growth and accessibility.
 

Meal Kit Market Share

Blue Apron offers a variety of meal plans to choose from, including two-person and family plans, as well as plans for specific dietary restrictions, such as vegetarian and gluten-free. Each meal plan includes three recipes per week, and each recipe serves two or four people. The recipes are developed by a team of chefs and nutritionists, and they are all designed to be easy to follow and delicious. The company also offers a variety of cooking tools and utensils, as well as pantry items, to help customers get started. The market players are undergoing various strategic initiatives such as mergers and acquisition, and new product launch.
 

Meal Kit Market Companies

Major players operating in the meal kit industry are:

• Blue Apron
• Fresh n' Lean
• Gobble
• HelloFresh
• Hungryroot
• Marley Spoon
• Purple Carrot
• Relish Labs
• Sun Basket
   

Meal Kit Industry News

• In May 2023, Blue Apron company was acquired by FreshRealm. The acquisition is expected to meet consumer demand and the geographical expansion of the company.
   
• In November 2023, HelloFresh, Gobble, Purple Carrot, Marley Spoon, Hungryroot, and Sunbasket, among others, rolled out enticing Black Friday promotions. These promotions, aimed at both attracting new customers and retaining loyal ones, featured significant discounts, complimentary meals, and free shipping. Such aggressive marketing underscores the competitive landscape of the meal kit industry and highlights the pivotal role of holiday promotions in boosting sales and capturing a larger market share.
   

This meal kit market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Tons) from 2021 to 2034, for the following segments:

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Market, By Meal Type

• Vegetarian
• Non-vegetarian
• Vegan
• Paleo
• Keto
• Mediterranean
• Others

Market, By Offering

• Cook & eat
• Heat & eat
• Ready-to-eat

Market, By Distribution Channel

• Online
• Grocery stores
• Other

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa