Meal Kit Delivery Services Market – By Food Type, Delivery Model, Serving Analysis, Share, Growth Forecast, 2025 – 2034

Meal Kit Delivery Services Market Size

The global meal kit delivery services market was estimated at USD 22.8 billion in 2024. It is expected to grow from USD 26.1 billion in 2025 to USD 67.4 billion by 2034, at a CAGR of 14.5%, owing to the increasing availability of balanced and portion-controlled meals.
 

The anticipated growth of Millennials’ preference for home-style meals is expected to contribute significantly to the growth of the market. Pre-planned foods or meals for which cooking does not take time are highly preferred by people with unique dietary preferences, millennials, working couples, busy parents, and people pursuing multiple professions, all of whom are important target markets of meal kit delivery services.
 

The increasing disposable income coupled with urbanization is contributing towards market growth. Some challenges do exist, but there exist numerous opportunities to improve technology for enhanced packaging, increasing shelf life without using preservatives, and expanding the product range to meet dietary needs like vegan and gluten-free.
 

It is anticipated that the growing incidence of celiac disease and other illnesses brought on by unhealthy lifestyles will boost market growth. Growth in the market is anticipated to be driven by the prevention of illnesses such metabolic syndrome, diabetes, obesity, heart disease, and chronic pulmonary disease.
 

Since the COVID-19 pandemic began, the demand for gluten-free products has increased significantly. Customers' growing concerns about their health and well-being during this time can be responsible for this rise. The epidemic has heightened consumer awareness in food's nutritional purpose.
 

In the year 2023, inflation and price shifts were some of the reasons contributing towards the consumer shopping behavior transformation as they were very relevant. Food prices at home increased more than 5% in 2023 compared to last year in 2022 which was double the retail price inflation expectation of 20 years.
 

These trends indicate that consumers increased their grocery spending and relative to the past few years, the spending was certainly much higher. The plant-based data as well as the conventional retail data reflected these changes. In 2023 average prices of plant-based foods were up 8% and compared to 2021, the prices were up 18%.
 

Meal Kit Delivery Services Market Trends

• Increasing demand for gluten-free diets: Those who support gluten-free diets for better health have motivated many consumers to adopt the diet of those for whom consuming these goods is a medical requirement.
   
• Individuals who require a gluten-free diet because of their current medical conditions or who want to live a gluten-free lifestyle are becoming the main drivers of market expansion as more people experiment with new diets like the paleo or keto diets.
   
• With the global trend toward healthier food, consumers may now customize their shopping experiences to meet their specific dietary needs thanks to technological improvements.
   
• For example, many people with celiac disease were choosing to take the risk of consuming gluten for financial reasons, according to a Coeliac UK poll with over 1,000 participants.
   
• Because these people may be endangering their health as a result, this is especially troubling.
   
• Due to financial concerns, 4 out of 100 people were actively consuming gluten, and for the same reason, almost a third were choosing to consume goods that might contain grains with gluten warnings. This in turn, increasing awareness about gluten free food products is increasing the market growth.
   
• Demand for vegan food: The demand for vegan food is also increasing rapidly, which is positively affecting the market growth. For example, Sales of vegan food at Aldi increased by 500% in January 2022 compared to January 2021. In response to consumer demand, Aldi increased the variety of vegan foods it offered by 50%.
   
• The increasing inclination towards vegan food has increased the demand for meal kit delivery services. For example, Nestlé is broadening its collection of plant derived products to provide healthier and more delicious options for consumers seeking meat substitutes.
   
• More recently, the company has introduced a line of vegan cooking solutions that are shelf-stable and plant-based, which have been launched in Chile under the Maggi Veg brand.
   
• Increasing government policies: There are government policies with respect to food hygiene, safety, labeling, and other components that influence the operations of meal kit firms. These measures, in addition to sustainable food packaging and food waste minimization, increasingly impact business models.
   
• In addition, these trade policies regarding import and export of food also affect the supply of raw materials needed. Changes in the economy affect the available budget for discretionary services such as meal kits.
   

Meal Kit Delivery Services Market Analysis

Based on food type, the market is divided into ready-to-cook and ready-to-eat. In 2024, the ready-to-eat segment was valued at USD 13 billion, and it is anticipated to expand to 14.3% of CAGR during 2025-2034.
 

• As frozen foods are more time efficient than home cooking, the increasing shift towards convenience foods is beneficial for the growing sales of frozen foods. Consumers have busy lifestyles, so the demand for processed foods is increasing due to convenience.
   
• This in turn increases the demand for meal kit delivery services, which is increasing. Expansion of disposable income is another factor that greatly influences the food market growth, because of the increased buying capacity.
   
• There has been a great contribution in the revenue generation from frozen convenience foods by food supply chain businesses. More revenue is expected soon as more convenience stores are expected to include frozen ready meals in addition to exploiting internet sales which offer the opportunity to under saturated markets.
   
• Developed countries tend to consume more ready-to-eat food than developing countries, and it is the latter which makes the food more popular.
   
•  A greater number of individuals employed in developing economies such as China and India, in combination with the movement to working longer and more variable hours, is responsible for a greater shift from daily cooking concepts.
   

In 2024, meal kit delivery services market is categorized into subscription-based and on-demand. The subscription-based segment made up 65.9% in 2024 due to ease of use.
 

• The subscription-based model for meal kit delivery services has gained traction due to ease of use. Customers now can choose meal plans that correspond with their culinary preferences, family sizes, and meal schedules.
   
• This eliminates the routine of constant reordering. Due to competition in user retention, services have introduced flexible subscriptions based on altering meal plans, pausing subscriptions, and even skipping selected weeks.
   
• Solutions such as personalization by AI based tools are growing in demand. Indeed, subscription-based systems can harness the powers of AI to better understand their subscribers, thus increasing relevance for suggested meals.
   
• This, in turn, greatly enhances customer engagement and overall satisfaction. The shift toward dining at home caused by the pandemic has increased the demand for subscriptions services as a lack of time and energy has made dining out or grocery shopping less appealing.
   
• On the other hand, preventing customers from cancelling their subscriptions can be difficult. Therefore, companies have begun utilizing loyalty programs and promotions. An increased focus on available resources and creative methods is likely to make subscription services more common within industry.
   

In 2024, the multiple segment of the meal kit delivery services market is dominated by single material, holding a 58.1% share. The meal kit delivery services continue to grow as more and more businesses try to meet the needs of their customers.
 

• Service providers have numerous meal plans to choose from, and they often include vegetarian, vegan, keto, paleo, or even meal plans free of common allergens.
   
• A customer’s kit selection process becomes more individualized, considering personal health objectives, cultural preferences, and lifestyle factors. Businesses are also changing the composition of meal kits themselves by introducing ready-to-cook, partially prepared, and even fully cooked meals to accommodate different levels of cooking interest and time stress.
   
•  Some providers even offer food from different cuisines, allowing customers to try something new and enjoy the experience.
   

In 2024, the U.S. meal kit delivery services market was valued at approximately USD 9.9 billion. However, the Asia Pacific region is projected to grow at the fastest rate, which will be aided by the growing willingness of consumers in China and India to purchase pre-cooked meals.
 

• The evolving habits of the public in North America has caused the meal kit delivery services to flourish. The boom in remote work and convenience seeking means people are looking for specialized services. In addition, this area has a rigid preference for sustainability which has encouraged package providers to adopt environmentally friendly solutions along with minimizing food waste.
   
• The price, quality, and freshness of pre-prepared meals appears to be the main driver for the US. As the workforce becomes more reliant on precooked meals, regional suppliers will adjust by increasing their supply. The current trend of searching for substitutes to fast food is definitely driving up the growth of the market.
   

In Canada, The CFIA has conducted consultations to create voluntary guidelines to assist food sellers and other businesses in providing e-commerce consumers with quality food information. The intent of this initiative is to assist consumers access relevant information as it pertains to their purchase decisions. Canada constituted of total sales of USD 1.4 billion in 2024.
 

• Canada’s legislation mandates that most food-related companies, encompassing meal kit delivery services, have a Food Safety Plan as an ingredient of their Food Safety Program. This Plan ought to be founded on Hazard Analysis and Critical Control Points (HACCP), which pinpoints food safety threats and puts in place control measures at all stages of the food chain processes to lessen likelihood of foodborne diseases. The revenue in the market in Canada is projected to reach USD 1.6 bn in 2025.
   

Meal Kit Delivery Services Market Share

Meal kit delivery services are very popular now and there are many competitors in this industry. Each of the companies possesses distinct advantages that enable them to compete effectively. For example, Hello Fresh is known to be the market leader both globally and in North America because of its broad menu, strong advertising strategies and sophisticated supply chain systems.
 

Top 5 companies in the meal kit delivery services market include Albertsons Companies, Factor75, Fresh 'n' Lean, Daily Harvest, and Blue Apron. Blue Apron is one of the largest players in the US cooked meal kit delivery market. It is forecasted to have made USD 458.7 million in revenue in 2023. Their integrated products include several meal kits designed for particular diets and family sizes. Consumers may order meal kits for two or four and there are kits available to support low-calorie diets, which offer meals with 600 calories or lower. Furthermore, Blue Apron also serves “Heat & Eat” meals which are ready-to-eat, non-frozen meals featuring signature tastes and seasonal produce with no preparation necessary. These meals are prepared with the sous vide method to ensure tenderness and juiciness.
 

Regarding partnerships, Blue Apron has been strategic as it has partnered with various actors to broaden its scope. Most importantly, the company has scaled up its partnership with DoorDash, DashMart, where its “Heat & Eat” meals will be available to eleven new markets. Moreover, Blue Apron made an announcement of an agreement for acquisition by Wonder Group, a company started by the businessman Marc Lore who intends to transform in-home dining and food delivery.
 

Meal Kit Delivery Services Market Companies

Some of the eminent market participants operating in the meal kit delivery services industry include:

• Albertsons Companies
• Blue Apron
• Daily Harvest
• Factor75
• Fresh n' Lean
• Gobble
• HelloFresh
• Marley Spoon
• Mindful Chef
• Purple Carrot
• Quicklly
• Snap Kitchen
• Sun Basket
• The Kroger
• Trifecta Nutrition
   

One of the leaders in the industry is Blue Apron, who sources a well-known brand of premium meal kits. However, the company suffers from a high level of customer churn and faces intense competition which leads to reduced market share.
 

Sun Basket caters to the health-conscious segment of the market with organic ingredients and special meal plans catering to dietary needs like keto and paleo. They have a targeted segment among consumers who watch their health. Similarly, Purple Carrot is regarded as a leader in the vegan meal kit segment and targets the rising trend towards plant-based foods. On the other hand, Marley Spoon Inc. has built its brand along with celebrity chef Martha Stewart by marketing gourmet recipes with a focus on the ease of preparation to elevate the cooking experience. While Daily Harvest is fully equipped in the ready-to-blend and ready-to-heat sectors with smoothies, soups and bowls range. Such innovation blended in with pricing and partnership strategies is why they have managed to capture a segment of the market for meal kit delivery services that is very competitive and fragmented.
 

Meal Kit Delivery Services Industry News:

• In March 2023, As many of their rivals were practicing e-commerce store marketplace integrations alongside supply chain investments, in March Blue Apron commenced the effort to expand collaboration with these marketplaces.
   
• Indeed, these companies are attentive to the need for improved customer retention through flexible subscription plans and discounts which have arisen in the personalization convenience meal kit market.
   
• In July 2023, Daily Harvest started prioritizing the sustainable aspect more to diversify their target audience. Daily Harvest activated a new campaign on organic ingredients which was justifiable considering the changes in the market.
   
• In April 2023, HelloFresh consolidated further its position in the US market by increasing its production at the facilities and adding more customization to its menus.
   
• In September 2023, Marley Spoon has reported to have achieved double digit growth rate of sale within the Asia – Pacific region. This positive outcome was attributed to the consumers’ willingness to adapt to more effortless meals preparation in the cities. The company changed prices and introduced other new dishes in order to gain a larger market share.
   

The meal kit delivery services mode market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Food Type

• Ready-to-cook
• Ready-to-eat

Market, By Delivery Model

• Subscription-based
• On-demand

 Market, By Servicing

• Single
• Multiple

The above information is provided for the following regions and countries:

• North Americ 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE