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Market players in the matting agents industry adopt several strategies to strengthen their position. These include focusing on product innovation to meet the demand for sustainable and eco-friendly solutions, such as low-VOC and water-based matting agents. Companies are also expanding their product portfolios to cater to various end-use industries, including automotive, coatings, and construction. Strategic partnerships and collaborations with key players in the automotive and architectural sectors allow companies to tap into new opportunities. Additionally, regional expansions, especially in emerging markets like Asia-Pacific, and investments in research and development are key strategies driving growth in the market.
Major players operating in the matting agents industry are: