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Key players involve in the market are Sharpie, Pentel, DOMS, Mitsubishi Pencil Co. ltd, and Faber-Castell AG accounting market share of 8-12% in 2023. With the increasing demand for high-quality and innovative writing instruments, manufacturers are constantly investing in R&D to stay ahead in the market. With the rise of e-commerce and online shopping, customers are becoming more price-sensitive and are constantly on the lookout for the best deals. As a result, manufacturers carefully considering their pricing strategies to remain competitive. This has led to the emergence of budget-friendly options, as well as premium marker pens with higher price points for those willing to pay for quality and unique features.
Major companies operating in the marker pens industry include:
Arro-Mark Company L.L.C., Ballograf AB, BIC Group, DOMS, Drimark, Edding Group, Faber-Castell AG, Kokuyo, Mitsubishi Pencil Co,.ltd, Pentel Co., Ltd., Pilot Corporation, Shachihata Inc. are some of the major industry contenders.
Asia Pacific marker pens market held a revenue of around USD 320 million in 2023 and expected to reach USD 579 million by 2032, attributed to increasing product demand in educational institutions, rising popularity of calligraphy and hand lettering, and growing e-commerce sales.
Non-permanent marker pens segment accounted for revenue of around USD 432 million in 2023 and is expected to reach USD 769 million by 2032, as they come in a variety of colors, making it easy to color code information or create visually appealing presentations.
The marker pens industry was valued at USD 597 million in 2023 and is anticipated to register a CAGR of 6.6% between 2024 to 2032, due to the increasing demand for these writing instruments in various commercial applications.