Marker Pens Market - By Type (Permanent Markers, Non-permanent Markers), By Product Type (Refillable, Disposable), By Tip Type, By Usage, By Distribution Channel, Forecast 2024 – 2032

Marker Pens Market Size

Marker Pens Market size was valued at USD  597 million in 2023 and is anticipated to register a CAGR of 6.6% between 2024 to 2032, due to the increasing demand for these writing instruments in various commercial applications.
 

On the other hand, rise in the number of students and professionals who prefer using marker pens for their writing and drawing needs is also propelling the marker pen market growth. These pens offer a unique combination of precision, vivid colors, and ease of use, making them ideal for tasks such as note-taking, highlighting, and creating visual aids.
 

Moreover, with the rise of online learning and remote work, marker pens have become a staple for virtual classrooms and meetings. Many educators and professionals rely on these pens to make presentations and write on whiteboards during online sessions. The convenience and ease of use of marker pens in these settings have contributed to their growing popularity.
 

The use of traditional marker pens on whiteboards has been a common method of conveying ideas and information in classrooms, offices, and other application. However, with the increasing use of digital whiteboards, the marker pen market is facing a significant challenge. Schools and universities are investing in digital whiteboards to enhance the learning experience for students, while companies are incorporating them into their offices for more efficient and effective presentations and meetings.
 

As a result, the demand for marker pens has decreased significantly, posing a threat to the marker pen market. For instance, U.S. Department of Education’s National Center for Education Statistics found 94% of public schools surveyed provided digital devices to students. According to the Eurostat the statistical office of the European Union, 70% of all EU businesses reached a basic level of digital intensity, the share for SME was 69% in the year 2022. As a result, this has led to a decrease in the demand for marker pen, posing a threat to the growth of the market.
 

Marker Pens Market Trends

One of the most emerging trends in marker pens is the introduction of water-based ink. This type of ink is not only environmentally friendly, but it also allows for smoother writing and better color saturation. Additionally, digital markers pens use special ink and paper to transfer handwritten notes and drawings onto digital devices, making it easier for artists and designers to digitize their work. Some digital markers even come equipped with features like pressure sensitivity, making them a popular choice for digital art and graphic design.
 

Marker Pens Market Analysis

Based on type, the market can be segmented into permanent markers, non-permanent markers. In 2023, the non-permanent markers segment accounted for revenue of around USD 432 million in 2023 and expected to reach USD 769 million by 2032. Non-permanent markers come in a variety of colors, making it easy to color code information or create visually appealing presentations. The ink is also highly pigmented, ensuring that the colors stand out vibrantly on any surface. This makes them a popular choice for teachers, presenters, and artists alike.
 

Additionally, unlike permanent markers that contain toxic chemicals and contribute to pollution, non-permanent markers use water-based ink that is non-toxic and can be easily washed away. This makes them a safer option for children and the environment.
 

Based on product type, the marker pens market is categorized into refillable, disposable. In 2023, refillable marker pens segment accounted for revenue of around USD 430 million in 2023 and projected to reach USD 767 million by 2032. These refillable marker pens are becoming increasingly popular among artists, students, and professionals due to their convenience, cost-effectiveness, and environmental sustainability.
 

Unlike traditional marker pens that are dispose after use, refillable markers can be refilled with ink, allowing them to be used repeatedly. This not only saves money in the long run but also reduces waste and helps to protect the environment. Refillable marker pens are available in a variety of tip sizes, colors, and types such as alcohol-based and water-based, making them versatile for different uses.
 

These refillable marker pens are becoming increasingly popular among artists, students, and professionals due to their convenience, cost-effectiveness, and environmental sustainability. Unlike traditional marker pens that are dispose after use, refillable markers can be refilled with ink, allowing them to be used repeatedly. This not only saves money in the long run but also reduces waste and helps to protect the environment. Refillable marker pens are available in a variety of tip sizes, colors, and types such as alcohol-based and water-based, making them versatile for different uses. Many refillable markers also come with features such as non-toxic ink, low odor, and airtight caps to prevent drying out, making them safe and practical for all users.
 

Asia Pacific dominated the marker pens market with revenue of around USD 320 million in 2023 and expected to reach USD 579 million by 2032. This growth can be attributed to the various factors such as increasing demand for marker pens in educational institutions, rising popularity of calligraphy and hand lettering, and growing e-commerce sales. Marker pens are widely used in schools, colleges, and universities for various purposes such as writing on whiteboards, creating charts and diagrams, and highlighting important information.
 

On the other hand, E-commerce platforms have also played a significant role in the growth of the Asia Pacific market. The convenience of online shopping and availability of a wide range of options at competitive prices have attracted many consumers to purchase marker pens online. This has also opened opportunities for small and local marker pen manufacturers to reach a larger customer base and increase their sales.
 

Marker Pens Market Share

Key players involve in the market are Sharpie, Pentel, DOMS, Mitsubishi Pencil Co. ltd, and Faber-Castell AG accounting market share of 8-12% in 2023. With the increasing demand for high-quality and innovative writing instruments, manufacturers are constantly investing in R&D to stay ahead in the market. With the rise of e-commerce and online shopping, customers are becoming more price-sensitive and are constantly on the lookout for the best deals. As a result, manufacturers carefully considering their pricing strategies to remain competitive. This has led to the emergence of budget-friendly options, as well as premium marker pens with higher price points for those willing to pay for quality and unique features.
 

Marker Pens Market Companies

Major companies operating in the marker pens industry include:

• Arro-Mark Company L.L.C.
• Ballograf AB
• BIC Group
• DOMS
• Drimark
• Edding Group
• Faber-Castell AG
• Kokuyo
• Mitsubishi Pencil Co,.ltd
• Pentel Co., Ltd.
• Pilot Corporation
• Shachihata Inc.
• Sharpie
• Tombow Pencil Co., Ltd.
• Zebra Pen Corp. 
   

Marker Pens Industry News

• In October 2023, Shachihata released its new Artline IREGUI marker, a specialized permanent marker for fishing gear. Artline IREGUI marker is specially designed with a brush-type pen nib, making it easy to paint even on curved surfaces. With a range of 9 ink colours, including 6 UV-reflection GLOW shades, Artline IREGUI marker enhances the fishing success of anglers worldwide.
   
• In October 2022, Faber-Castell introduces new pen dual marker in its artists' marker range. The new artist's ink marker enables creative professionals even more flexibility to turn ideas into reality. The soft and flexible thick brush tip is suitable for fine to thick lines as well as larger areas, depending on the variation in tip guidance. The metal-cased fibre tip (0.8 mm) is designed for precise drawing and outlining.
   

The marker pens market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Product Type, 2021 – 2032

• Permanent Markers
• Non-permanent Markers

Market, By Product Type, 2021 – 2032

• Refillable
• Disposable

Market, By Tip Type, 2021 – 2032

• Fine
• Ultra Fine
• Chisel
• Broad
• Brush
• Others (Twin Tip etc.)

Market, By Usage, 2021 – 2032

• Individual Use
• Commercial Use

Market, By Distribution Channel, 2021 – 2032

• Direct Sales
• Indirect Sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA