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Licensed Toy Market Size
The global licensed toy market size was valued at USD 28.9 Bn in 2023 and is estimated to grow at a CAGR of over 4.7% from 2024 to 2032. Advanced technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are becoming standard features in licensed toys. Often associated with popular franchises, these technologies boost interactivity and engagement, catering to a tech-savvy audience.
A major growth driver is the collector community, notably adult enthusiasts of iconic franchises such as Star Wars, Marvel, and Harry Potter. There's a rising demand for limited-edition and premium collectibles linked to movies, games, or anniversaries, further elevating their market value.
Who are some of the prominent players in the licensed toy industry?
Key players in the industry include Bandai Namco Holdings Inc., Basic Fun!, Fisher-Price (a division of Mattel), Funko Inc., Hasbro Inc., JAKKS Pacific Inc., LEGO Group, Mattel Inc., Mega Brands Inc. (a Mattel subsidiary), and Melissa & Doug LLC.
How much is the U.S. licensed toy industry worth?
The U.S. licensed toy market recorded around USD 6.1 billion in revenue in 2023 and is projected to grow at a 4.8% CAGR from 2024 to 2032, supported by the presence of entertainment giants like Disney, Warner Bros., and Marvel Studios.
What is the size of the action figures segment in the licensed toy industry?
The action figures segment generated approximately USD 6.6 billion in revenue in 2023 and is expected to grow at a 5.4% CAGR from 2024 to 2032, fueled by the popularity of franchises like Marvel, DC Comics, Star Wars, and Transformers.
How big is the global licensed toy market?
The global licensed toy industry was valued at USD 28.9 billion in 2023 and is estimated to grow at a 4.7% CAGR from 2024 to 2032, driven by the integration of advanced technologies like AR, VR, and AI.