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Licensed Toy Market Share
The global market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like The LEGO Group, Mattel, Inc., Hasbro, Inc., Bandai Namco Holdings Inc., Spin Master Corp. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Licensed Toy Market Companies
Major players operating in the Licensed Toy industry are:
- Bandai Namco Holdings Inc.
- Basic Fun!
- Fisher-Price (Division of Mattel)
- Funko Inc.
- Hasbro Inc.
- JAKKS Pacific Inc.
- LEGO Group
- Mattel Inc.
- Mega Brands Inc. (Owned by Mattel)
- Melissa & Doug LLC
- Playmobil (Brand of Geobra Brandstätter Stiftung & Co. KG)
- Ravensburger AG
- Spin Master Corp.
- Tomy Company Ltd.
- VTech Holdings Ltd.
Who are some of the prominent players in the licensed toy industry?
Key players in the industry include Bandai Namco Holdings Inc., Basic Fun!, Fisher-Price (a division of Mattel), Funko Inc., Hasbro Inc., JAKKS Pacific Inc., LEGO Group, Mattel Inc., Mega Brands Inc. (a Mattel subsidiary), and Melissa & Doug LLC.
How much is the U.S. licensed toy industry worth?
The U.S. licensed toy market recorded around USD 6.1 billion in revenue in 2023 and is projected to grow at a 4.8% CAGR from 2024 to 2032, supported by the presence of entertainment giants like Disney, Warner Bros., and Marvel Studios.
What is the size of the action figures segment in the licensed toy industry?
The action figures segment generated approximately USD 6.6 billion in revenue in 2023 and is expected to grow at a 5.4% CAGR from 2024 to 2032, fueled by the popularity of franchises like Marvel, DC Comics, Star Wars, and Transformers.
How big is the global licensed toy market?
The global licensed toy industry was valued at USD 28.9 billion in 2023 and is estimated to grow at a 4.7% CAGR from 2024 to 2032, driven by the integration of advanced technologies like AR, VR, and AI.