Laundry Care Products Market Trends

Laundry care products Market Trends

• The market for laundry care products is witnessing a shift towards eco-friendliness and sustainability. People are now willing to pay higher prices for products that work well and are green. According to a report from Euromonitor International in 2022, the global market of green laundry detergents has an expected CAGR of 7.5% from 2022 to 2027. This has created a positive trend in the supply of laundry products, which incorporate biodegradables, eco-friendly packaging, and sustainable manufacturing methods.
   
• In line with this trend, brands are expanding the range of products on offer. Procter & Gamble, for instance, has improved its sales by 20% over the past 2 years for concentrated detergent products that have 30% lower packaging. Unilever, on the other hand, has committed to ensuring all plastic packaging will be reusable, recyclable, or compostable by 2025.
   
• Furthermore, more and more companies are now incorporating natural and plant derived ingredients like enzymes or essential oils to capture the attention of environmentally conscious consumers. These changes indicate a movement in the market towards greater supply and demand and environmentally friendly and green products.
   
• The American Cleaning Institute (ACI) has observed a surge in demand for the newly introduced hypoallergenic detergents, or specialty low-suds detergent for washing sport clothing. Such tailored products are on the rise. The market for tailored laundry products has increased by 12% every year over the past three years, according to ACI, which explains the increase as the growing need for convenience and effectiveness. This change signifies a key step within the advancement of customer orientation which dictates that laundry products must ease the cleaning process, provide value for money, and most importantly, work efficiently.