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The market continues to witness dynamic trends, with a notable shift towards emphasizing natural and customizable looks. Consumers are increasingly gravitating towards lash styles that enhance their features subtly, reflecting the ongoing trend of effortless beauty. Social media platforms play a pivotal role in shaping these trends, as influencers and beauty professionals showcase innovative techniques and styles.
The industry is also experiencing a surge in demand for sustainable and cruelty-free lash extension products, aligning with the broader movement towards ethical beauty practices. As the market evolves, businesses are adapting by offering diverse options, personalized services, and staying attuned to the ever-changing preferences of beauty enthusiasts.
Natural color lash extensions segment held around USD 0.7 Billion in 2023 and is attributed to grow at the fastest CAGR of 7.1% through 2032, driven by an appeal for timeless and authentic aesthetic.
Lash extension industry was valued at around USD 1.1 billion in 2023 and is estimated to reach USD 2 billion by the end of 2032, driven by a growing beauty & salon industry, celebrity endorsement, and social media influence.
NovaLash, Xtreme Lashes, Borboleta Beauty are some of the major industry contenders.
US Lash Extension Market grew steadily in 2023 and is poised for significant growth over 2024-2032, propelled by evolving beauty trends and a strong culture of beauty and grooming.