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The lash extension industry is highly fragmented owing to the presence of several market players. Major companies operating in the market are NovaLash, Xtreme Lashes, Borboleta Beauty, accounting over 35% market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
The lash extension industry is booming, fueled by the ever-growing desire for voluminous, fluttery lashes. While pinpointing exact market shares for individual companies remains challenging.
Major players operating in the lash extension industry include:
Natural color lash extensions segment held around USD 0.7 Billion in 2023 and is attributed to grow at the fastest CAGR of 7.1% through 2032, driven by an appeal for timeless and authentic aesthetic.
Lash extension industry was valued at around USD 1.1 billion in 2023 and is estimated to reach USD 2 billion by the end of 2032, driven by a growing beauty & salon industry, celebrity endorsement, and social media influence.
NovaLash, Xtreme Lashes, Borboleta Beauty are some of the major industry contenders.
US Lash Extension Market grew steadily in 2023 and is poised for significant growth over 2024-2032, propelled by evolving beauty trends and a strong culture of beauty and grooming.