Laptop Market - By Product Type, By Screen Size, By Price Range, By End Use, By Distribution Channel, Forecast 2025 - 2034

Laptop Market Size

The global laptop market size was valued at USD 109.9 billion in 2024. The market is expected to grow from USD 115.1 billion in 2025 to USD 173.5 billion in 2032, at a CAGR of 5.3%. Due to the increasing corporate, education and entertainment sector coupled with increasing the laptop industry is growing rapidly.  Laptops are portable computers that are essential for both personal and professional use because they combine powerful hardware, fast processing, and extensive software capabilities.
 

Remote work and online education have gained a lot of popularity after the pandemic. Because of this, a large number of companies and educational institutions have either implemented, or are in the process of implementing, a hybrid work model, and this has greatly increased the demand for work and e-learning/video conferencing-ready laptops. For example, Statistics Canada states that in Canada, around 40% of employees worked from home in January 2021, in comparison to only 4% in 2016. Additionally, the increasing demand for cloud-based collaborative tools also necessitates the use of multiple programs, which has contributed to increased sales of laptops.
 

Dell for example shows that in FY 2021 there was a 15% increase in consumer revenue primarily by notebook sales. According to HP Inc.'s financial reports, their personal systems segment revenue grew by 7% in 2021, with notebooks showing the strongest growth at 25%. The market continues to grow because of growing use of internet, as well as increasing consumer demand for high-performance and well-designed laptops. Furthermore, there is a sizable volume of sales in the segment of gaming laptops as well as high-speed graphic cards, tending toward ultra-thin body designs, which drives the market.

Laptop Market Trends

• The introduction of AI processors to their devices to make them smarter and more efficient and demand for ultra-thin and lightweight laptops that are easy to carry yet still powerful are a significant trend in market. Companies such as Intel, AMD, and NVIDIA are integrating AI processors into their laptops. These AI chips enhance the laptop's productivity according to a user's specific needs. Furthermore, they turn off energy-consuming battery components when not in use, thus preventing unnecessary power consumption. AI also improves video calls by enhancing clarity, blocking background noise, and sharpening the audio quality. Thus, users can enjoy longer battery life, increased performance, and clearer calls without having to adjust any settings. Samsung launched Galaxy Book4 Ultra in July 2024. For AI-driven work, this laptop's Intel Core Ultra 9/7 Processor has a sophisticated Neural Processing Unit (NPU). It provides AI-powered features including adaptive speed optimization, better video calls, and noise reduction.
   
• In addition to this, there is a growing demand for laptops that are powerful with being light, ultra-thin, and portable. Manufacturers are producing laptops which are thin but fast along with good battery life. There is a growing preference for OLED, Mini-LED, and 120Hz+ screens that have smoother motions, fine images, bright colors, and fast refresh rates. These laptops are perfect for work, gaming, or pure entertainment. Such laptops are preferred by people who travel frequently because of their weight, design, performance, and long battery life.
   

Laptop Market Analysis

The demand for portable devices for studying, working, or for entertainment is growing, which is increasing the demand for laptops. The wide range of users, which include professionals, learners, and avid gamers, purchase laptops primarily because they are lightweight, and the processors can handle multiple functions efficiently. The demand for sleek laptops that are fast and have longer battery life is on the rise. Mac, Dell, HP, and Lenovo are the leaders in the industry, and they are always looking to improve their product designs, processor capabilities, and screen resolutions.
 

Besides, there is also a large demand for gaming and powerful flagship laptops. During this pandemic, working from home and online schooling has become the norm, which greatly increases the potential growth in the industry. However, frequent changes in technology and trends in the supply chain may lead to different price levels.
 

• The laptop market by product type is segmented into traditional and 2-in-1 laptops. Traditional laptops accounted for USD 61.4 billion in 2024. Conventional laptops are fitted with a more powerful hardware configuration, making them better for intensive activities like gaming, video editing, or software development than some 2-in-1 devices. However, during the forecast period, the growth rate of the market for 2-in-1 laptops is expected to be higher.
   
• Consumers are now demanding devices that can work in different environments because of increasing remote working. The global remote workforce increased from 17% in 2019 to 32% in 2021, according to Gartner's Digital Worker Experience Survey, driving the demand for devices that can function across multiple environments. Features oriented around video calling and multitasking throughout the day are often included within 2-in-1 laptops. Innovations in materials and design have improved the performance of sticks, making them lighter, easier to grip, and more durable.
   

• The laptop market is segmented into personal, commercial and industrial end-use. The commercial end-use is further segmented into corporate, gaming, educational institutes, BFSI and others. Commercial use made up 50.5% of the market in 2024 and is expected to grow at a faster rate of 4.9% during the forecast period from 2025-2034 due to increasing gaming industry and remote work by companies. The amount of money one has to spend on gaming nowadays is much less than it used to be, making it a quickly growing sector. This change in the way many people gain entertainment has led to an increase in the demand for high-range gaming laptops.
   
• As the use of remote working becomes widely accepted in the world, companies also look to provide their employees with appropriate laptops for simple tasks as well as some degree of advanced tasks. Such devices need to support video conferencing and all collaborative software while also being able to multitask with a lot of processes running simultaneously. There has also been a boost in investment from companies in educational training, needing stronger devices. This further increases the requirement of efficient online learning and development tools.
   

• Demand from corporations, schools, and gamers has propelled the U.S. to the top of the North American laptop market. It is no longer surprising that many companies are using laptops for remote work, and schools and colleges are using them for online learning. The nation's technological growth has also increased its dependence on computers. 
   
• Apple, Dell, and HP have offices there to develop and manufacture modern computers. The need for top-notch laptops is also increased by the large number of professionals, gamers, and video editors. Furthermore, the growth of the market is supported by fast internet connection, high number of tech users, and constant new model upgrades. The discounts and holiday sales also serve to increase the demand for laptops as they become more affordable due to financing options.
   
• North America is expected to grow at a CAGR of approximately 5.6% during the forecast period, accounting for about 37.8% of the market share in 2024. Additionally, the region's higher income allows customers to buy more high-end technology, which increases the demand for laptops for both personal and professional use. It is common for North American consumers and businesses to purchase the newest models of laptops, such as ones with advanced processing power and other improved features. Many schools and universities have integrated laptops into their teaching methods, which has created an enormous market for student-oriented devices. Even more, the region's varied consumer base, which includes pupils from primary schools to creative professionals and businesspersons, increases the demand for different types of laptops such as gaming laptops as well as for 2-in-1 devices.
   
• The European laptop marketplace achieved 20.8% in 2024. The outbreak of COVID-19 increased the adoption of remote work throughout Europe, which led to higher demand for laptops suitable for home office settings. As organizations shift to hybrid working environments, there will be a continuous demand for portable devices that can perform efficiently both at home and in the office.
   

Laptop Market Share

• Apple Inc., Dell Inc., HP Development Company, and Lenovo together these companies hold a market share of 45-50% of the total market.
   
• HP had a major market share in the market, accounting for 15%-18% of the total market. In order to get new clients and further penetrate the market, they are building new products and improving existing ones.
   
• HP competes with Dell and Apple as one of the biggest laptop sellers in the US. Their approach involves creating as many computer models as possible, whether they are for students, specialists, or gamers. HP designs affordable computing devices that perform reliably and efficiently. At CES 2025, HP released their most advanced gaming laptop, the Omen Max 16. This laptop has state-of-the-art NVIDIA GeForce RTX 5080 graphics and comes standard with Intel Core Ultra 9 or AMD Ryzen AI 9 HX processors. It also has reverse rotation fans as well as a vapor chamber hybrid cryo compound for next-level cooling.
   
• Apple invests its resources in developing high-quality laptops that easily integrates with other Apple devices. Their laptops, like the MacBook series, are famous for their looks, performance, and battery life. Apple keeps on actively working on its MacBook range, integrating M-series chips, which provide tremendous performance and energy efficiency. The latest MacBook Pro models come with M3 Pro and M3 Max chips, which, as the name suggests, are designed for professionals and power users in need of advanced processing and graphics capabilities. Apple also devotes a lot to R&D to provide new features that make the devices better, like faster chips, improved displays, and more sophisticated security systems.
   
• Dell is simplifying their products and has started using new branding that makes it easier for users to select the right device. Laptops are now called Dell, Dell Pro, and Dell Pro Max. This is similar to Apple product branding, making it easier to understand the product. Also, Dell is putting a lot of money into AI computers and has shares with Nvidia to develop AI for Elon Musk's xAI. Shifting focus towards AI, Dell is preparing for the new age of smart computing. Dell has launched new Copilot+ series of laptops that utilize AI technology. These laptops come with high-speed Qualcomm Snapdragon X-series processors that increase overall speed, improve battery life, and increase efficiency.
   

Laptop Market Companies

Major players operating in the laptop industry are:

• Acer
• Apple Inc.
• ASUSTeK Computer Inc. 
• Dell Inc.
• Haier Inc.
• HP Development Company
• Huawei Device Co., Ltd. 
• Lenovo
• LG Electronics
• Microsoft 
• Micro-Star INT'L CO., LTD.
• Razer Inc.
• SAMSUNG 
• SONY ELECTRONICS INC.
• Toshiba Corporation 
   

Lenovo, a major player in the market, reported an annual revenue of over 57 billion US dollars in 2024 and leading PC vendor in the world in terms of unit shipments, with 62.5 million PCs shipped. Lenovo has a diverse product lineup catering to both consumers and business which includes ThinkPad, IdeaPad, Legion, and Yoga series ideal for business professionals, students, gamers, and everyday users, providing a balance of performance, portability, and innovation to meet a variety of needs.
 

HP is another major player in the laptop market, reporting a revenue of USD 53.6 billion in 2024. HP Inc. ranked second with 53.03 million PC unit shipments. Its sales are driven by a diverse range of laptops catering to corporations, students, and gamers. HP is known for manufacturing super-efficient and compact laptops for gaming, business, and for education purposes. The company has innovative systems, which include fast processors, durable batteries, and lightweight designs.
 

Dell Inc. is a well-known technology company dealing in high performance laptops and desktop PCs. The company's Dell has focused on Innovation, Customization and Direct Sales. The company's products also consist of several line series of consumer, professional, and gamer laptops like XPS, Inspiron, Alienware and Latitude. Furthermore, Dell is investing heavily in AI-powered computing by introducing Copilot+ AI incorporated laptops with Snapdragon X processors and productivity tools. In addition, Dell is expanding more in cloud computing, cyber security, enterprise solutions, and remains to be one of the major technology companies around the globe.
 

Laptop Industry News

• In 2024, HP premiered its newest OMEN and Spectre laptop series at CES 2024. As the first member of HP's gaming laptop family with ultra-compact 14 inch Transcend 14 configuration, it surpasses all records at 0.7 inches wide and 3.6 pounds in weight, and therefore it is awarded the title of the world's lightest 14inch gaming laptop. It is the thinnest, smallest and lightest in the OMEN collection.
   
• Dell has added the COIL COPILOT powerful workstation plus PC and the Copilot PC with Snapdragon X plus AI CPU to its already extensive AI PC and workstation line in May 2024. This first model of such devices reshapes your AI PC life with amazing performance, longer power supply, upgraded work efficiency and enhanced system safeguards.
   

The laptop market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Traditional laptops
• 2-in-1 laptops

Market, By Screen Size

• Up to 10.9 inch
• 11 to 14.9 inch
• 15 to 16.9 inch
• Above 17 inches

Market, By Price Range

• Economy (Up to US$ 500)
• Mid-range (US$ 500 - US$ 1,000)
• High (Above US$ 1,000)

Market, By End Use

• Personal
• Commercial
  • Corporate
  • Gaming
  • Educational institutes
  • BFSI
  • Others (Retail stores, creative studios, etc.)
• Industrial

Market, By Distribution Channel

• Online
  • E-commerce websites
  • Company websites
• Offline
  • Multi-brand stores
  • Departmental stores
  • Specialty stores
  • Other Retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa