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Premium Report Details
Base Year: 2024
Companies covered: 18
Tables & Figures: 350
Countries covered: 19
Pages: 150
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Korean Language Learning Market
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Korean Language Learning Market Size
The global Korean language learning market size was valued at USD 7.2 billion in 2024 to reach USD 67 billion by 2034, growing at a CAGR of 25.1% from 2025 to 2034, driven by rising interest in Korean culture, economic opportunities, and internationalization. Educational institutions, online platforms, language schools, and technology providers are expanding their offerings to meet increasing demand.
The worldwide focus on Korea's culture and entertainment has resulted in a substantial increase in the number of people learning the Korean language. The popularity of K-pop and its global superstars like BTS and BLACKPINK, as well as the band members' forays into international entertainment, has further fuelled this interest. For instance, in March 2025, BLACKPINK’s Lisa is starring in a new HBO series “The White Lotus”, which is evidence of the expanding South Korean entertainment industry. In addition, K-Dramas are getting more popular globally with availability on Netflix, and series like Squid Game have more than 10 million international viewers, which in turn inspires many to learn the language.
In addition to entertainment, the strength of South Korea’s economy in technology, automotive, and beauty industries has created an opportunity for learners to acquire Korean language skills. Specialists looking to work in international companies like Samsung, Hyundai, and LG find knowledge of Korea an asset. The growing academic and professional collaboration between South Korea and the United States, China, and Vietnam has also led to an increase in the number of people learning Korean globally.
The use of technology in teaching Korean as a foreign language has significantly advanced AI-integrated educational tools, gamification, and immersive frameworks. These innovations prompt students to actively participate in the language rather than passively learning. For instance, Memrise added AI language partners, which allow learners to have conversations at their own pace. This enhances their confidence and fluency further. Similarly, Lingopie provides a video-on-demand service that teaches Korean using interactive subtitles and gamified activities in K-dramas and variety shows.
Korean Language Learning Market Trends
Korean Language Learning Market Analysis
Based on component, the market is segmented into product and services. The product is expected to grow significantly due to the rising adoption of high-bandwidth applications, including ultra-high-definition video streaming, immersive gaming, and augmented/virtual reality experiences.
Based on Learning Mode, the market is segmented into online learning, offline learning and hybrid learning.
Based on medium, the Korean language learning market is segmented into books and textbooks, flashcard and memory aids, mobile apps, software, online resources, audio & video resources and others.
Based on Stage, the Korean language learning market is segmented into learning & development, study notes, exams and evaluation.
Based on End-use, the Korean language learning market is segmented into Individual, Educational institutes and Corporate.
Based on age group, the market is segmented into age 5-17, ages 18-24, ages 25-40, ages 41 and above.
The Korean language learning market in the U.S. is projected to reach USD 6.6 billion by 2034. The U.S. represents a significant market for Korean language learning as it is influenced by K-pop, K-dramas, and Korean cinema. Online learning providers are witnessing a surge in enrolment. There is an expansion in the Korean programs offered by universities. This change is also being accompanied by a growing interest among young learners, primarily of the Gen Z cohort, who are resorting to mobile apps and digital courses to learn Korean as a second language.
Korean language learning market in the Germany is expected to witness a CAGR of over 26.7% till 2034. Germany is experiencing a growing interest in the Korean language primarily from cultural and academic collaborations with Korean institutions. Professional and vocational schools, in conjunction with universities, are adding Korean to their curricula, while other language teaching centers and online resources are becoming more popular with students and employed adults. The initiatives from South Korea such as the Sejong Institutes are further supporting the market growth.
The market in China is set to exceed USD 7.2 billion by 2034. Chinese population is one of the strongest consumers of Korean language education due to the historic, economic, and cultural connections between the two nations. A great number of students take Korean studies to be able to get South Korean employment opportunities after getting their degrees. Offline language schools are the most preferred, but there is an increasing use of digital learning platforms, particularly among youth.
Japan held a market share of over 23.2% in 2024. As a result of the proximity and cultural exchange with Korea, there exists a developed market for the Korean language in Japan. The Japanese population's interest in the Korean culture, especially in K-pop and K-dramas, has led to Korean being offered as an elective in many schools. Mobile applications, private tuition, and teaching programs on television are now popular among learners from Korea.
Korean language learning market in the South Korea is poised for significant growth, set to exceed over USD 2.6 billion by 2034. The market is more focused on overseas students, expatriates, and professionals who wish to sharpen their skills in South Korea. The government subsidizes the learning of the language through the TOPIK exam and Sejong Institutes. Private universities and language institutes provide course training, while digital services are aimed at foreigners already residing in the country.
Korean language learning Market Share
The Korean language learning industry is highly competitive Duolingo, Ewha Womans University Language Education Institute and Hanyang University are the top three companies accounting for a significant share of 36% in the market. Players operating in the global Korean language learning market focus on implementing different growth strategies to strengthen their offerings and expand their market reach. These strategies involve new product developments & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The market players also heavily invest in research & development to introduce innovative and technologically advanced solutions.
Korean language learning Market Companies
List of prominent players operating in the Korean language learning industry include:
Visang Education Inc. provides innovative and technology-driven language learning solutions. The company offers a diverse range of Korean language programs through digital platforms, integrating AI-powered tools to enhance learning efficiency. Visang’s solutions cater to learners of all levels, focusing on both language proficiency and cultural immersion. For instance, in April 2024, EdTech company Visang announced that it had completed the development of ‘AI Speak 2.0,’ an advanced Korean language learning solution incorporating generative AI. The solution was launched at the end of October on the ‘Master K.’ online Korean language education platform.
Duolingo, a global language learning platform, offers a user-friendly, gamified solution that appeals to a broad demographic, from young learners to adults. It offers a mobile app and website that provide interactive Korean lessons. The curriculum is designed to cater to beginners and intermediate learners, covering a wide range of topics from basic vocabulary and grammar to more complex sentences & dialogs. For instance, in December 2024, Duolingo, announced a new partnership with Netflix’s Squid Game to promote Korean language learning through an immersive, one-of-a-kind campaign, including an update to its Korean course. Titled “Learn Korean or Else”, the campaign combines Duolingo’s humorous approach to promoting learning with the high-stakes energy of Netflix’s Squid Game to motivate fans to do their Korean lessons, just in time for the premiere of Season 2 on December 26, 2024.
Korean language learning Industry News:
The Korean language learning market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue (USD Million) from 2021 – 2034 for the following segments:
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Market, By Component
Market, By Learning Mode
Market, By Medium
Market, By Stage
Market, By End Use
Market, By Age Group
The above information is provided for the following regions and countries: