Kombucha Market Trends

Kombucha Market Trends

A prominent trend in the kombucha industry is the growing emphasis on health and wellness. Consumers are seeking functional and probiotic-rich beverages, driving the product demand pertaining to its digestive health benefits. According to an article published by Kantar in 2023, an increased focus on health and wellness are major factors influencing consumers to reduce alcohol consumption & switch to other beverages. Moreover, manufacturers are also responding to the trend by introducing innovative flavors and infusions.

Company in February 2023 cites that over the period of past five years, product making ESG-related claims showcased 56% of all growth asserting consumer preference for eco-friendly products. Consumers are becoming more environmentally conscious, prompting kombucha brands to adopt sustainable practices in production and packaging. Glass bottles, recyclable materials, and reduced plastic usage have become common, reinforcing the product image as a responsible and eco-friendly beverage choice.