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Kombucha Market Trends

Report ID: GMI4407
Published Date: Nov 2023
Report Format: PDF

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Kombucha Market Trends

A prominent trend in the kombucha industry is the growing emphasis on health and wellness. Consumers are seeking functional and probiotic-rich beverages, driving the product demand pertaining to its digestive health benefits. According to an article published by Kantar in 2023, an increased focus on health and wellness are major factors influencing consumers to reduce alcohol consumption & switch to other beverages. Moreover, manufacturers are also responding to the trend by introducing innovative flavors and infusions.

Company in February 2023 cites that over the period of past five years, product making ESG-related claims showcased 56% of all growth asserting consumer preference for eco-friendly products. Consumers are becoming more environmentally conscious, prompting kombucha brands to adopt sustainable practices in production and packaging. Glass bottles, recyclable materials, and reduced plastic usage have become common, reinforcing the product image as a responsible and eco-friendly beverage choice.

Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market size of kombucha is set to witness 16% CAGR during 2023 to 2032. Increasing health consciousness and the growing demand for natural and functional beverages have significantly boosted kombucha's popularity.

The organic kombucha industry will register over 17% CAGR during the forecast period, favored by the inclination for healthier beverage alternatives.

Asia Pacific market is poised to record more than 18.5% CAGR through 2032, led by changing dietary preferences, increasing health awareness, and the demand for functional beverages.

KeVita, Health-Ade, Brew Dr. Kombucha, The Humm, Kosmic, Woodies