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In 2023, key companies like Adidas, Amer sports, Puma, Under armor, etc. held a combined market share of 25-30%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Companies are heavily investing in research and development to develop advanced sports equipment and accessories that align with the changing and evolving consumer’s needs and preferences. Competitive strategies frequently center on product differentiation, where manufacturers augment their offerings with distinctive features, and geographic expansion to penetrate emerging markets. In this dynamic environment, companies that adeptly innovate and respond to market trends are poised for the most significant growth.
Major players operating in the kid’s sports equipment and accessories industry are:
The sports equipment segment accounted for USD 2.7 billion in revenue in 2023 and is projected to grow at a 6.1% CAGR from 2024 to 2032, fueled by increasing parental encouragement for children's sports participation.
The global kids' sports equipment and accessories industry was valued at USD 4.9 billion in 2023 and is estimated to grow at a 5.6% CAGR from 2024 to 2032, driven by evolving lifestyles and a focus on children's health and fitness.
Parents are increasingly encouraging their children to participate in sports due to rising childhood obesity rates and awareness of the long-term health benefits of physical activity, as recommended by the World Health Organization (WHO).
The North America kids' sports equipment and accessories market was valued at USD 1.4 billion in 2023 and is expected to grow at a 5.7% CAGR from 2024 to 2032, driven by cultural trends, health consciousness, and government initiatives.
Key players in the sector include Adidas, Amer Sports, Cabela's, Epic Sports, Franklin Sports, JD Sports, Mizuno, Nike, ProMaxima, Puma, and Sportsmith.