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Base Year: 2024
Companies covered: 15
Tables & Figures: 397
Countries covered: 18
Pages: 230
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Muscle Strengthening Devices Market
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Muscle Strengthening Devices Market Size
The global muscle strengthening devices market was valued at USD 2.14 billion in 2024 and is estimated to grow at a CAGR of 4.8% during the forecast period.
The global muscle strengthening devices market is influenced by power building tools and a shift towards embracing fitness in reputable ways. Nowadays, people are more conscious about their fitness and health. This makes them want to increase muscle mass and strength. More use of electrical muscle stimulation units, vibration equipment and resistance bands has been observed. Athletes, fitness enthusiasts, and competitive sports people use these gadgets for muscle recovery and enhancement. The trend towards exercising at home, which started as a result of the COVID-19 pandemic, supplements such trends because users need effective and quick ways of working out at home.
Another reason people prefer using such tools includes muscle atrophy, obesity and cardiovascular diseases prevention and management. They are beneficial for aged individuals and patients recovering from surgical procedures or trauma because the devices help the their patients maintain the muscle mass and strength. Moreover, repair technological advances are transforming this industry. By enabling greater interaction with smart phones, wearable technology improves effectiveness of training equipment through personalization of training programs. Concerns about physical appearance and enhancement of well-being are also driving the growth of the market since people are looking for equipment or devices that aid muscle toning, fat loss and body contouring.
Muscle Strengthening Devices Market Trends
As consumers search for more efficient ways to strengthen their muscles, the popularity of advanced devices has risen considerably among them. These devices are technologically evolved, more efficient, functional and appealing than their traditional versions. Electrical Muscle Stimulation EMS units alongside smart resistance training systems are capable of customizing workouts to the unique needs of each customer and also provide physiological feedback. As a result of the aforementioned features, a wider range of potential customers, including both casual and professional ones, are attracted to these devices.
For example, due to EMS technology, it is now possible to set intensity, frequency, and time duration to successfully train selected muscles. This has seen the technology become more popular since it allows faster desirable results, be it for improving performance, recovering after an injury, or muscle toning. Another good example are vibration machines, which have become more versatile due to frequency adjustability and particular workout routines being pre-programed into them – which particularly enhances muscle activation and fat loss.
Participants are able to track their statistics through some of these devices which are integrated with smart phone applications. This development promotes progress and efficiency, which in return is boosting the demand of these devices. All these features such as Bluetooth, wireless connectivity or AI suggestions facilitate the interaction of the user with the device hence encouraging increase in the usage of the devices in everyday life.
The following advancements were cosidered by the developers. A modern unit features safety measures to minimize potential abuse, such as automatic shut-off and adjustable pulse range. Furthermore, wearable devices are decreasing in size, allowing users to seamlessly incorporate the EMS into their daily routines.
Muscle Strengthening Devices Market Analysis
Based on the device, the market is segmented into electrical muscle stimulation (EMS), vibration machines, resistance bands, and others. The electrical muscle stimulation segment witnessed significant growth from 2025 to 2034, emerging as the dominant force, generating a revenue of USD 750 million in 2024 and is expected to reach USD 1.22 billion by 2034. Muscle-strengthening devices like electrical muscle stimulation are gaining utmost recognition, and this is due to the fact that they are effective, time saving and also have versatile effects. These devices function by contracting muscles via electric impulses, in a way, that’s fairly similar to how traditional strength building is executed. Moreover, such devices prove to be extremely beneficial for people with physical exercise barriers such as the elderly or people recovering from an injury, as they are unable to exercise traditionally. In addition, such workouts prove to be extremely effective in muscle activation, body toning and recovery, which allows individuals to achieve their desired goal swiftly. It comes as no surprise that, people with demanding lives and athletes are fond of EMS.
Furthermore, the ability to customize these devices makes them even more appealing and beneficial to the general public. Users have the ability to alter the intensity, frequency and duration of the workout in order to assist in fat loss, muscle toning, strength building and recovery from an injury. EMS is also gaining recognition in rehabilitation as well as physiotherapy settings. More modern technologies such as app integration and Bluetooth now allow users to monitor their progress in real time which ultimately immerses the EMS experience even more. Moreover, EMS is also becoming popular among fitness fanatics as well as athletes for improved performance and quicker recovery, which further aids in the rapid growth of the market.
Based on the distribution channel, the muscle strengthening devices market is segmented into online and offline. In 2024, the online segment emerged as the market leader, commanding a 54.49% market share, and is anticipated to reach a valuation of USD 1.92 billion by 2034.
The boom of e-commerce complements the shift in the consumer’s buying habits over muscle-strengthening devices. Engaging in e-commerce offers digging deeper into a plethora of products and making informed purchases all whilst being in the comfort of one’s house, Moreover, online selling platforms allow for a wider array of muscle-strengthening devices to be displayed for purchase, including ones that niche ecommerce retailers sell. Coupled with door to door delivery services, such marketing strategies prosper. Devices such as EMS units, vibration machines, and resistance bands are being endorsed by the social media marketing today and by influencers which successfully appeal the consumers.
The pandemic led to the gradual emergence of an era whereby the majority of consumers began taking their fitness regime seriously, this coupled with the inability of the majority to visit their physically active space led muscle strengthening device sales boomed. There were a plethora of other factors that aided such a boom, such as special discounts and customer reviews meant more devices sold.
The muscle strengthening devices market in 2024 was dominated by the U.S, holding a 57.5% market share in North America. it is also projected to grow at a CAGR of 5.4% during the forecast period. Due to the robust fitness associated culture prevalent in the U.S, the demand for physical fitness, strength training and body toning devices witnessed a boom. Devices such as EMS units, vibration machines and resistance bands became increasingly popular as a result. In addition, there is a large US demographic consisting of athletes, sports professionals, rehabilitation patients and older adults that leverage those muscle strengthening devices. Older adults, use them for muscle recovery and maintenance, while the rest use them for performance improvement and muscle strength.
Muscle strengthening devices are readily available in the United States owing to a well established distribution system comprising online services, outlets, and gyms. Such devices are easy for the consumers to locate and purchase as a result of the developed online marketing industry within the country. Also, new smart technologies such as EMS units or wearable devices with functions such as Bluetooth and active tracking are becoming popular among the advanced users as well. The integration of social media and fitness influencers into digital marketing has also been helpful in heightening awareness which has led to increased demand for the products.
North America: Muscle-strengthening devices are gaining traction in North America as there is a growing emphasis on home fitness and technological advancements. The global pandemic triggered a change towards self-training at home, which encouraged many to purchase devices for muscle strengthening. The most sought after products are EMS units, vibration machines as well as resistance bands as these devices enable increased muscle strength and assist in recovery from muscle injuries. Bluetooth-enabled smart apps and individual application exercises performed by real-time fitness tracking systems are in great demand nowadays amongst modern consumers. The elderly are utilizing these instruments for muscle repair and muscle retention, thus increasing the demand in the Canadian and US markets. In addition, social media fitness advocates assist in the formation of knowledge and increase the existing demand thus growing the market.
Asia Pacific: Due to increasing health and fitness awareness, particularly in China, Japan, and India, the muscle-strengthening devices market in the Asia Pacific region is experiencing rapid expansion. Young professionals and fitness lovers in these countries are willing to pay for these devices simply to enhance their workout sessions. The market for wearable fitness technology is also strong in Japan and South Korea. ADDIN BIBLIOGRAPHY Rule and others (2015) argue that a new class of muscle strengthening devices embedded with fitness tracker are gaining interest due to their potential to provide reporting of achievement in real time. The middle class is expanding alongside the rise in wages in India and China making these devices inexpensive therefore when considering the middle class paying capability, the market will continue to fill out. In this region a distinct trend is the use of fitness muscle devices in combination with traditional yoga in India or with tai chi in China, thus intertwining modern approaches with traditional ones.
Europe: Europe is witnessing growth in the market for muscle-strengthening devices as, there is greater awareness of fitness and mental health. These devices which are one of the health and wellness products are gaining traction. In Germany, the UK, and France where the practice of physical therapy and sports medicine is widely used there is a great need for these devices for construction rehabilitation and injury prevention. The other trend is sustainability, because consumers prefer different kinds of devices which do not waste energy. Fitness and wellness clubs in Europe that use modern muscle-strengthening devices help in popularizing these products among the masses.
Muscle Strengthening Devices Market Share
Market shares of 12% in the global muscle-strengthening devices market belong to Nautilus, Inc., Hibbett Sports, Dick's Sporting Goods, Bowflex, and Life Fitness. Such recognition and popularity stems from their strong brands, large assortment and great market coverage. These include everything from strength training machines to high-tech equipment, suitable for home users or professional fitness trainers. Their offline retail stores, as well as online stores, enable them to further extend the geography of their customers. Their advanced marketing strategies and technology application has enabled them to enter into a good position in the marketplace and retain customer loyalty.
Muscle Strengthening Devices Market Companies
Major players operating in the muscle strengthening devices industry are:
Muscle Strengthening Devices Industry News
The muscle strengthening devices market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and Volume (Million Units) from 2021 to 2034, for the following segments:
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Market, By Device
Market, By Price
Market, By Application
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries: